Enlighten Smiles Reviews 

426
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 124 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's effectiveness and high quality, noting how well it works to keep teeth clean, white, and healthy, often leading to noticeable improvements and compliments. Many appreciate the easy ordering process and the swift, reliable delivery service, frequently highlighting the quick postage and good packaging, which contributes to a smooth overall experience. However, some customers also noted experiencing significant sensitivity and pain during the whitening treatment, with some describing it as unbearable, causing burning sensations, or even leading to dental issues. Additionally, a few other people also felt that the whitening results did not meet their expectations or the promised B1 shade, despite completing the treatment, leading to disappointment regarding the outcome.

What people talk about most

Product

People report positive experiences with the product, with many finding it effective for whitening and... See more

Quality

Reviewers mention positive feedback about quality, with many praising the effectiveness of the products for... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting the speed and efficiency of... See more

Service

Consumers find service to be positive, with many reviewers praising the great, fast, and efficient service,... See more

Order

Reviewers highlight positive aspects of order, consistently praising the ease of the ordering process.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Recently had my teeth whitened and veneers fitted. Used enlighten smiles during the whitening process and have carried on after the veneers were fitted. Product really works even my hygienist remarke... See more

Company replied

Rated 5 out of 5 stars

Order process is simple and easy to follow. Delivery within 2days by first class with Royal Mail is pretty good although the tracking system does not show the delivery process like other courier se... See more

Rated 5 out of 5 stars

Had my teeth whitening journey through my dentist using the Enlighten treatment Which I’m pleased with. There was the toothpaste included in treatment and found it very good at keeping my teeth clea... See more

Company replied

Rated 5 out of 5 stars

Live this toothpaste, bought initially to maintain brightness after tooth whitening process. The postage is always fast, always a discount code to buy multipacks and my teeth are still white. I have s... See more

Company replied


Company details

  1. Teeth Whitening Service
  2. Cosmetic Dentist
  3. Cosmetics Industry
  4. Dentist

Written by the company

Whiten with a Guarantee ⭐️ We manufacture the best UK based professional teeth whitening system and our latest evolution, EVO4 is our fastest and most effective formula yet. With precision designed custom whitening trays, EVO4 gives VITA B1 results in just three weeks, and long-lasting results without the need to make lifestyle compromises. Carry on enjoying red wine and other favourites while living life to the full.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

426 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(426)

115 reviews in the last 12 months

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Rated 5 out of 5 stars

Easy peasy

Easy, quick delivery. Quality products.

18 September 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Donna,

Thanks for your kind words! We’re so pleased to hear the process was smooth and that you’re happy with the quality of the products — that's exactly the experience we want for you!

Rated 5 out of 5 stars

I wouldn’t buy any other toothpaste

I wouldn’t buy any other toothpaste. Once having my teeth whitened this has help to maintain that fresh “just whitened” look.
Thank you

8 May 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Katie,

Thank you for such lovely feedback! We’re delighted to hear our toothpaste has helped you keep your smile pearly white!

It’s amazing to know it’s become your go-to choice, and we truly appreciate your kind words and your loyalty!

Rated 3 out of 5 stars

Enlighten tooth paste

Quick delivery. Tastes ok because it says not to rinse your mouth after brushing which I usually do but it was ok not doing that. I felt it quickly improved the enamel and teeth felt nice afterwards but only gave 3stars as I didn’t notice my teeth looking whiter which was why I bought it.

15 August 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Yvonne,

Thank you for sharing your experience with our toothpaste! We’re glad to hear you noticed an improvement in how your teeth felt and that delivery was quick and easy!

While the toothpaste helps maintain whiteness and remove surface staining, it isn't used to dramatically whiten on its own, as Hydrogen Peroxide, the whitening agent in teeth whitening, is restricted for use by or through a dentist. That would mean you wouldn't have the ease and convenience of ordering it and having the quick delivery to your door!

it works best as part of the full Enlighten system or for maintaining results after treatment. If you'd like to know more, or if you'd love guidance on how to get the smile of your dreams, please reach out to us at info@enlightensmiles.com!

We really value your feedback and hope we can continue to support your smile care! :)

Rated 5 out of 5 stars

Great product

Great product, works well on sensitivity.

26 August 2025
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Reply from Enlighten Smiles

Hi Allison,

We are so pleased to hear that it’s working well for your sensitivity — thanks for letting us know! We’re so glad to hear it’s making a real difference for you!

Rated 5 out of 5 stars

Very fast delivery.

Very fast delivery and a great product

27 August 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Martin,

Thank you for sharing your experience! We’re glad that your order arrived quickly and that you’re enjoying our products! :)

Rated 5 out of 5 stars

Perfect for sensitive teeth

Been avoiding whitening for years due to my sensitive teeth. The Enlighten sensitivity kit made it possible for me to finally get the white teeth I wanted. The pen provided great relief when needed and the special toothpaste prevented most sensitivity issues.

6 August 2025
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Braiden,

We’re so pleased the Sensitivity Bundle made all the difference for you! It’s wonderful to hear you finally felt comfortable whitening and could enjoy the results without worrying about any pain or discomfort!

Thank you so much for sharing your experience!

Rated 5 out of 5 stars

Smile

Great products ensuring upkeep post Enlighten Whitening process

19 August 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi there!

Thanks so much for sharing! We’re delighted to hear our toothpastes are helping you keep your smile pearly white, after whitening — thats exactly what they’re designed for!

Rated 5 out of 5 stars

Great service

Great service, order arrived quickly and great updates from when ordered to it being delivered

11 August 2025
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Reply from Enlighten Smiles

Hi there,

Thank you for your lovely feedback! We’re so pleased to hear your order arrived quickly and that you felt that you were kept up to date along the way!

Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service. Leigh Peterson was brilliant and sorted out any issues that I had. Enlighten is a fantastic product but can cause sensitivity. Enlighten did all they could to stop the sensitivity and even gave me a free pen. Unfortunately I had to stop treatment and I was one of the very few unlucky ones. Initially, I did notice a change in the colour of my teeth so the product really does work and if you have no sensitivity then this product will get you very white teeth.

14 November 2024
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Alison,

Thank you so much for your kind words about both our customer service and Leigh — we’ll be sure to pass on your lovely feedback!

We’re sorry sensitivity meant you couldn’t complete the full treatment, as we know how disappointing that must feel, but we’re glad you were still able to notice a change in colour early on. Sensitivity is uncommon but can happen, and we always try to do everything we can to help manage it and support you through the process.

We’re so grateful you took the time to share your honest experience and if, at any point in the future, you decide to give whitening another try, please know we’ll be here to help in any way we can!

Rated 5 out of 5 stars

Teeth Whitening and Customer Service

I completed my two week whitening treatment back in 2022 and have been using the top-up gel once night every 2-3 months. Although the initial cost is quite steep, I think it's a great investment and honestly - it works. Lot of random people have been commenting on how white my teeth are. The annual top-up cost is negligible (and probably way cheaper than over the counter whitening products).
Enlighten's customer care is exceptional as well, which is actually why I'm writing this review. About a month ago, my fridge malfunctioned and the top-up gel (which is to be refrigerated), accidentally froze in my fridge. When contacting Enlighten whether it's safe to use, their response was to dispose of it but offered a replacement free of charge. It was especially nice because I didn't complain, nor asked for a replacement as it wasn't their fault.
I would totally recommend Enlighten to anyone who's looking into professional teeth whitening, as long as they can afford the initial treatment.

12 August 2025
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Richard,

Thank you for taking the time to share such a detailed and thoughtful review! We’re delighted to hear that your whitening results have lasted so well and that the top-up gels have been an easy, cost-effective way to maintain your smile!

It’s also wonderful to know our customer care team could help when your fridge mishap occurred — we always aim to go above and beyond to look after our customers, always!

Your recommendation means a lot to us, and we’re so pleased you’ve had such a positive experience with both our products and service!

We look forward to putting a smile on your face, and keeping it bright, for many years to come! :)✨

Rated 5 out of 5 stars

It’s the only toothpaste that seems to…

It’s the only toothpaste that seems to get my teeth a little whiter that’s better than not. I try a lot of products more expensive and they just don’t work. The night one is good morning you see a difference

7 August 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Julie,

We’re so glad you’ve found something that really works for you. It’s great to hear you’re seeing a difference, especially with the night toothpaste — thank you for letting us know! :)

Rated 5 out of 5 stars

Less than half the price 😁

Great product, usually purchased from my dentist.
My dentist didn't have any in stock, so I went online and direct!
Less than half the price, now my smile is much brighter! 😁

6 August 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Ricky,

Thank you for your feedback! We're delighted to hear you were able to get your preferred product and that is helping to keep your smile bright!

We truly appreciate you sharing your experience!

Rated 5 out of 5 stars

Delivered quickly

Delivered quickly

14 July 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi there!

Thanks for your feedback! We’re so glad to hear your order arrived promptly — we aim to keep things quick and smooth every time!

Rated 4 out of 5 stars

Good efficient experience.

Good efficient experience.

28 July 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Laura,

Thank you for your feedback! We’re glad everything went smoothly and efficiently for you!

Rated 5 out of 5 stars

Brilliant service

Excellent service again

28 July 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Donna,

Thank you! We’re so pleased to hear you’ve had another great experience with us!

We truly appreciate your continued support!

Rated 5 out of 5 stars

Very good product

Very good product, my teeth always feel nice & clean.

7 July 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Miss Reid,

Thank you for your kind words! We’re so glad to hear your teeth feel clean and fresh — that’s exactly what we aim for!

We really appreciate your support!

Rated 5 out of 5 stars

Currently on week 2 of my treatment and…

Currently on week 2 of my treatment and i can already see a huge difference! I’m now more confident with my smile.

Week 1 - 10% - No sensitivity. I applied too much gel once and it irritated my gums but that was user error

Week 2 - 16% - Day 1. I got zingers during the last hour of treatment, but not after. currently experiencing mild sensitivity, but nothing too horrible (yet), depending on how the evening goes I will pause treatment for a day or continue if it’s not too bad.

Will update once my treatment is over!

30 July 2025
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Temi,

Thanks so much for the detailed update — we love hearing how things are going! It’s great to know you’re already seeing a big difference by week 2 and feeling more confident with your smile!

Minor gum irritation can happen with a little extra gel, but sounds like you’re managing everything really well. If the sensitivity continues, speaking with your dentist is always a good call!

We’re excited to hear how it all turns out — keep us posted!

Rated 5 out of 5 stars

Love this product a really good buy

Love this product. Makes your teeth look good even my dentist commented on them looking so clean

25 July 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Carol,

Thank you for the lovely feedback!

We're so happy to hear you're loving the product and even more so that your dentist noticed the difference too!

That's exactly the kind of result we aim for!

Rated 5 out of 5 stars

Brighter smile for my wedding

The at-home trays were comfortable enough to wear overnight without disturbing my sleep. The process fit easily into my routine and caused minimal sensitivity. The results were gradual but definitely noticeable within a week.

21 July 2025
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Max,

Thanks so much for sharing your experience — and congratulations on your wedding! We’re really glad to hear the trays were comfy and easy to work into your routine.

It’s great that you saw results so quickly, just in time for the big day. Wishing you a lifetime of smiles ahead!

Rated 5 out of 5 stars

really good product and service

really good product and service, I use the toothpaste as I would normally and am really impressed with how effectively the post ‘ bleaching’ whiteness is maintained as well as stain protection. I would highly recommend this product and customer service. 👍

25 July 2025
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi there,

Thank you so much for your kind words! We’re thrilled to hear you’re impressed with how well the toothpaste maintains your results and protects against stains.

It means a lot to know you’d recommend both the product and our service — we’re so glad you’re happy!

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