DNA Insurance Reviews 

262
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that the staff members are exceptionally polite, highly professional, and dedicated to finding the most affordable insurance quotes. Consumers genuinely appreciate the clear communication, helpful advice, and how exceptionally smoothly the entire purchasing process is managed from start to finish. Some reviewers were not happy with certain customer service encounters, noting that specific employees could occasionally be unhelpful or difficult to deal with. A few people also mentioned experiencing frustrating communication hurdles, unexpected delays, or issues when trying to secure their newly requested policies.

What people talk about most

Staff

Reviewers mention positive feedback about staff members, highlighting their professionalism, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being helpful,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, fast, and efficient... See more

Price

Customers had positive experiences with price, consistently highlighting competitive quotes and significant... See more

Value for money

People report high satisfaction and appreciation regarding value for money, noting straightforward and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed i... See more

Company replied

Rated 5 out of 5 stars

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took t... See more

Company replied


Company details

  1. Insurance Broker
  2. Insurance Agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

262 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(262)

88 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Dodgy robbing company

Took out motor trade policy cost £1700 which i payed in full literally 3 weeks later changed policy wanted a further £600 so i told them to cancel rang a few days later no evidence of me calling to cancel, this happened 3 times then was told my refund would only be £600 due to fees etc robbed me of £1100 which i still have not seen the £600. Definitely avoid this robbing company.

9 October 2023
Unprompted review
Rated 1 out of 5 stars

13 officers 8 resignations on the…

13 officers 8 resignations on the company house all stars to add up so took policy out they cancel after month still have cheek to ask for more money £300 I paid 25% of the premium so that at least 3 months cover will complain to financial ombudsman !!!

3 October 2023
Unprompted review
Rated 1 out of 5 stars

Have a motor trade policy with DNA

Have a motor trade policy with DNA. Once the premium was paid, attitude and policies changed. My account was then managed by a "customer service apprentice" with an attitude problem, who wouldn't allow me to amend my policy in the usual manner. Take your custom elsewhere

12 August 2023
Unprompted review
Rated 5 out of 5 stars

Happy to help

Just took out another policy with dna insurance
They was the first company I used to take insurance with and after not being with them for the last year I've came back at a very good price

Rob was amazing at sorting out the quote and was happy to make adjustments when needed before starting the policy

18 April 2023
Unprompted review
Rated 1 out of 5 stars

DNA insurance have cancelled my car…

DNA insurance have cancelled my car insurance policy even though i called them to let them know I was not able to pay the monthly installment. They agreed it would be fine to pay it on my next pay day and now I have received a letter to say my policy has been cancelled. The customer service is rubbish. They say they have no record of the call I made but have records fo the letters being signed by..

6 April 2023
Unprompted review
Rated 1 out of 5 stars

This company is just plain Theft

I've had a policy with them for a few months, this month I paid them their DD, and a few days later they contact me saying that it didnt go through, I checked, it had gone through, and they threatened me with another payment (I didn't have the money, as who has £820 they can spend on car insurance a month ew £390 x2 + £30 for a "late charge") When that payment didnt go through, they consistently started calling and threatening me, DO NOT BUY INSURANCE FROM THIS COMPANY, IT IS A SCAM

29 March 2023
Unprompted review
Rated 1 out of 5 stars

Unfortunately

Unfortunately, I can't give them below zero..The customer service is one of the worst I have ever encountered..no lack of common sense..liars...no respect for customers..

24 February 2023
Unprompted review
Rated 1 out of 5 stars

Very dodgy insurance company(DNA MotorTrading)

Very dodgy insurance company, they are trying to take money from people instead of giving back. A guy called Rob, who dealt with my insurance policy, was not professional or considerate in any sort of way. I have not had the policy for a month and already having problems. I tried cancelling and retrieve my deposit back and they tried taking that as a cancelling fee. This company should be closed down and I advise no one to go with this company. I will be taking further actions towards this company.

I will be talking to the insurance ombudsman to make a complaint and get this resolved.

18 November 2022
Unprompted review
Rated 1 out of 5 stars

The worst insurance company I have…

The worst insurance company I have dealt with by far. I don’t get any responses at all from them. Currently on call now as well and they have just put me back on hold again. All I have asked for is my insurance documents. Very quick to take money. I would not recommend

28 September 2022
Unprompted review
Rated 1 out of 5 stars

Horrific

Horrific. They allow people to make a claim on your policy without even calling you to check its legitimate, then you find out upon renewal and they then proceed to not insure you again. Meaning you are rejected from insurance and cannot easily get elsewhere as now you have been declined insurance. We will be taking them to court.
Go with anyone but DNA!

1 September 2022
Unprompted review
Rated 5 out of 5 stars

Another Successful Renewal

Just renewed again with DNA for another year, I think that makes 15 years I've been with them now.
The service was great and after some discussions about the cover required and the pricing we came to an amicable agreement.
DNA were acquired by Aston Lark last year, the service has remained really good, only change is that wait times when phoning them have increased.

17 June 2022
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

15 YEARS ... WOW !!
Thank you for choosing us again, we look forward ti having you on board again.
Also thank you for the feedback about wait times, this is something we will be looking into & improving.
Have a great week.

Rated 5 out of 5 stars

Good communication

I had a problem with my midas direct
And DNA operators really helped me

14 June 2022
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thank you for taking the time to leave feedback. We are delighted to read your comments, we always try to resolve problems as quickly and effectively as possible.
If we can help with anything else please get in touch.

Rated 1 out of 5 stars

Worst company DNA and worst staff management

Hi,
I will never recommend any motor trader to take any insurance policy from DNA insurance, they trap the people providing less information, giving cheap trade quote and providing rubbish insurance policy.
When I took the policy was told by advisor can add up to 10 cars on policy but after taking policy and paying them I am tied as slave and only can put 6 cars on policy. Then advisor told me you can always add and remove the cars but it was found that I have to call or message them to add or remove every car. Now new thing came once I remove the car then insurance don't allow to add the car again which is very silly thing.
Dna is worst company, with dodgy staff, please People don't waste your time and money by taking any policy from them.
You can check all my phone conversations, emails, and messages on WhatsApp, your staff lie to customers and trap

20 April 2022
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Good Morning Mr Tataria
We are sorry to read your comments. However we feel these are not a fair representation of what has happened regarding the policy/situation. All cancelation terms are clearly stated on all policies. If you would like to discuss this further then please please call the office.

Rated 1 out of 5 stars

We had insurance with DNA some one hit…

We had insurance with DNA some one hit us on yellow box junction we were not paid in fact the other person was paid .
After paying over £150 a month.

6 February 2022
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Mr Mahmood. You have already left a review regarding your policy & the people at Trust Pilot investigated this & removed it. The issue you have mentioned again isn't something a broker (DNA) would have any control over, claims are handled by the insurance company (DNA are the broker) & the claims teams of both parties. We understand that it must be frustrating but the issue you have mentioned isn't something we as a broker have control over. We hope once you read our response you will remove the comments & re-direct them accordingly. Have a good week.

Rated 5 out of 5 stars

Great service and great prices

Amazing service as always from these guys, great prices and great people too

8 October 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Morning Chris.
We are pleased to read you found a good price, we always aim to offer the best value on the market.
If we can assist with anything else, please get in touch.

Rated 5 out of 5 stars

I had an amazing experience with this…

I had an amazing experience with this company, would recommend to family and friends. 10/10

6 October 2021
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thank you for the amazing feedback.
We are delighted to read your comments, have a great weekend.
The DNA team.

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