DNA Insurance Reviews 252

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and extensive knowledge, often highlighting their ability to explain complex details clearly and patiently. Many people found the service to be excellent, noting its efficiency and the ease of the overall process. Reviewers frequently mention that the company offers competitive pricing and provides great value for money, often saving them significant amounts on their policies. However, some customers were not happy with the service, describing it as "rubbish" and mentioning difficulties with customer service, including long wait times and unhelpful agents. A few people also felt that the company's prices were high and raised concerns about administrative processes.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their professionalism, helpfulness, and... See more

Service

Reviewers mention positive feedback about service. Customers consistently praise the excellent and efficient... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the... See more

Price

Clients share positive opinions on price, with many reviewers highlighting competitive quotes and significant... See more

Value for money

Users describe positive interactions with value for money. Many customers highlight significant savings, with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Been stressed out looking for insurance , an lucky enough I got in touch with Matt at DNA, an he really made it a lot more easier , run through everything promptly an clearly and give me the best ad... See more

Company replied

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Just had a great experience with DNA. After recently setting up a business in the motor trade I knew it was not going to be easy. Matt C went above and beyond to ensure I had the best possible deal... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied


Company details

  1. Insurance Broker
  2. Insurance Agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

252 reviews

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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 4 out of 5 stars

Positive experience.

I was able to get a better insurance premium. DAN insurance are keen to retain their customers by ensuring they provide a competitive price quote.
Tom was very polite and friendly. He was willing to help and kept me promptly updated. I was happy with the outcomes of the renewal.

13 April 2026
Unprompted review
Rated 5 out of 5 stars

Renewed my Motor Trade policy with DNA…

Renewed my Motor Trade policy with DNA and spoke to Laura Coull, who was very helpful and knowledgeable. Provided all the information in detail to renew my Motor Trade policy. Great service and communication from Laura. Thank you A*

8 April 2026
Unprompted review
Rated 5 out of 5 stars

Very professional

Very professional, very knowledgeable and always helpful, the lady in question today made it so easy to understand and very stress free to renew my policy.

1 April 2026
Unprompted review
Rated 5 out of 5 stars

It's always tricky for me to renew my…

It's always tricky for me to renew my trader policy as the broker is the managing link between me and the insurer but think DNA, more specifically Laura C along with her colleagues helped me understand and choose the best option moving forward, for comparison, another company, after just recieving my details led me to believe they just can't be bothered,

1 April 2026
Unprompted review
Rated 5 out of 5 stars

Matt was an absolute belter

Matt was an absolute belter; I called for a renewal quote and he came in slightly better than my existing insurer. Not a significant sum involved, but his response times were excellent.
The proof of the pudding will be his after sales care now I've paid up.
Historically, brokers tend to focus on new business, not existing customers. Only time will tell.
Right now; he's been great.
Thank you Matt

31 March 2026
Unprompted review
Rated 1 out of 5 stars

The worst insurance company ever high…

The worst insurance company ever high prices very bad customer service and scam you out of money

30 March 2026
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi, we're really sorry to hear you've been left disappointed by our service on this occasion. Unfortunately, we have no record of you on our system so could you please email your best contact details to mail@dna-insurance.com and we will investigate. Thanks, DNA.

Rated 5 out of 5 stars

We have been dealing with Laura Coull…

We have been dealing with Laura Coull for the past 2 years and she's amazing all the time, aways helpful as much as possible, what a great experience is to deal with her. I really recommend her and the hole DNA tram. Thanks for your help! From Gradevski Services ltd

30 March 2026
Unprompted review
Rated 5 out of 5 stars

I dealt with Matt- Excellent

I dealt with Matt, who took the time to understand my motor trade business and find a bespoke cover, with multiple options and was competitive in his quotation. Always responsive and happy to cover any questions in detail!

7 March 2026
Unprompted review
Rated 5 out of 5 stars

Trade insurance made easy

Been insured through DNA for 8 years now, happy with their service and ease of updating vehicles.
Helpful and friendly staff, Thomas Rowe dealt with my renewal this year and made my renewal very quick and easy even while helping me sort out a new login for my mid database. I always recommend DNA insurance.

19 March 2026
Unprompted review
Rated 5 out of 5 stars

Toni brooker

★★★★★

I’ve been having difficulty trying to add one of my vehicles for two days in a row. I spoke to Toni Brooker and she got it sorted within five minutes. She said she would call straight back, and she did exactly that. Everything I asked for was done within minutes. Really easy and pleasant to deal with.
Wish all people could make things so easy

Thank you.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Toni was extremely professional and…

Toni was extremely professional and provided excellent service from start to finish. She was knowledgeable, responsive, and made the entire process smooth and stress-free. I truly appreciated her attention to detail and dedication to delivering great results.

27 February 2026
Unprompted review

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