It’s an okay insurance company. I have had home insurance with this company and car insurance. They are perhaps very much a ‘hands off’ company as far as customer care is concerned, also with dire... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very helpful on resolving my issue with renewing car insurance ,could not fault operator who took my call But would have preferred best quote first without having to phone
Company replied
After telephoning saying could get cover cheaper was offered it at better price which i accepted just thought could have done this price in first instance
Company replied
Searched saw what I liked eventually and settled on this insurer, as it seemed so easy to organise; the price and policy I chose was ideal for my needs as well
Company replied
Company details
- Insurance Company
- Auto Insurance Agency
- Home Insurance Agency
- Pet Insurance Company
- Travel Insurance Company
Written by the company
Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.
Direct Line
Written by the company
- Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.
Contact info
United Kingdom
- www.directline.com
4.3
Excellent
31K reviews
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Very satisfied
Very satisfied with Direct Line thus far. Everything was clearly summarised with no "hidden surprises" such as additional requirements or conditions, which I found with other insurers. The website and app are both easy to use, and receiving my documents was also very quick. I thought that the price was also reasonable, especially with a Defaqto score of 5 stars.
6 May 2026
Unprompted review
Reply from Direct Line
We're delighted you found our summaries clear and appreciate that there were no hidden surprises. It's great to know our website and app were easy to use, and that you received your documents quickly. Thank you for recognizing our reasonable pricing and Defaqto score! Alex
Reply from Direct Line
We appreciate your kind words. We are glad you found it easy. Alex
demonstrates that all companies still need 'in person' support if needed
there is always 'on line' but i needed the support of an actual person. Once I got this it was brilliant Thank you
8 May 2026
Unprompted review
Reply from Direct Line
We appreciate your feedback and are glad we could provide the personal support you needed. We value your business. Alex
Friendly, professional swift response and excellent customer service
What made my experience so great was being able to understand the conversation on the telephone,
15 May 2026
Reply from Direct Line
We're so glad our clear communication made your experience great. We appreciate your kind words! Alex
Amazing service
16 May 2026
Unprompted review
Reply from Direct Line
Thanks for the great review, Gee. Aston
Reply from Direct Line
Thanks for the five star review. Aston
Reply from Direct Line
We're glad our online process was easy and pricing competitive. Thank you! Christy
Reply from Direct Line
We're so glad you found the transaction easy and the quote great. Thank you for your kind words! Christy
Reply from Direct Line
We appreciate your feedback; we're glad the setup was easy and quick for you. Christy
Reduce my premium
I don't use the car often and want my insurance to be lower or reduced. for the last 2 years. I have no claim for the last 20 years, so have a clean record.
11 May 2026
Reply from Direct Line
Please message us on the link below and we can help check your price. Thanks, Christy
m.me/directlineuk
Had very good advice and service.
15 May 2026
Reply from Direct Line
We appreciate your kind words. We are so glad we could provide excellent advice and service for you. Christy
Searched saw what I liked eventually…
Searched saw what I liked eventually and settled on this insurer, as it seemed so easy to organise; the price and policy I chose was ideal for my needs as well
15 May 2026
Unprompted review
Reply from Direct Line
We're glad you found a policy that was ideal for your needs and easy to organise. We appreciate your positive feedback! Christy
Easy to use app and understand app…
Easy to use app and understand app better
15 May 2026
Unprompted review
Reply from Direct Line
We're glad our app is easy to use and understand. Thank you for your feedback! Christy
Easy to do and competitive price
3 May 2026
Unprompted review
Reply from Direct Line
We're pleased our service is easy to use and competitively priced. Thank you for your feedback. Christy
Easy and simply in gaining a…
Easy and simply in gaining a competitive quote and then following through with accepting and starting a new insurance journey.
14 May 2026
Reply from Direct Line
We're happy you found it easy to get a competitive quote and start your new insurance journey with us. Christy
Reply from Direct Line
We are so pleased our automatic process was worry-free for you. Thank you for your positive feedback; we appreciate it. Christy
Easy insurance as 123 ....
Easy,efficient and great policy from a market leader
14 May 2026
Unprompted review
Reply from Direct Line
We're glad you found our policy easy and efficient. Thank you for your kind words! Christy
Reply from Direct Line
We are glad you had a great online experience and found our insurance to be of good value. Christy
Reply from Direct Line
We are happy you found it easy to proceed. Thank you! Christy
Good customer service and quick…
Good customer service and quick responce.
18 April 2026
Unprompted review
Reply from Direct Line
We appreciate your positive feedback. We are glad we could help. Christy
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