Diamonds Factory Reviews 

7,030
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 741 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the stunning quality of the jewelry, noting that items are beautifully crafted, durable, and sparkle wonderfully. People appreciate the helpful and knowledgeable staff who guide buyers through every step, making the journey feel easy. Furthermore, consumers highlight clear updates during production and express immense delight with their final custom pieces. However, some customers also noted frustration with communication, mentioning that support teams were difficult to reach and slow. A few reviewers experienced disappointing service and received little assistance when trying to resolve ongoing product questions.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, often describing their jewelry as gorgeous, sparkly,... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpful, patient, and... See more

Quality

Consumers find quality to be positive, regularly expressing satisfaction with the stunning and sparkly... See more

Service

Reviewers mention positive feedback about service, highlighting a relaxed, professional, and genuinely... See more

Customer service

Customers had ambiguous experiences with customer service, reflecting a wide split in reviewer opinions.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful diamond ring at a fantastic price. Very quick turnaround from order to dispatch. Lost one star due to delivery which was meant to be next day guaranteed but instead took 3 days.

Rated 5 out of 5 stars

So much choice from the diamond factory. I ordered a half eternity ring for my 25th wedding anniversary. It arrived sooner than expected, I was updated regularly throughout the process and the ring is... See more

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

Mahel in Hatton Garden was so helpful. He really went above and beyond for us, even sourced an IGI certificate for us and helped to arrange delivery to the Dublin store as we were leaving London. He w... See more

Company replied


Company details

  1. Jewelry Store
  2. Jewelry Designer
  3. Jewellery Manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
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2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,030)

739 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Everything was great

Everything was great. I received excellent answers to all of my questions. They genuinely helped me throughout the entire process of buying this ring. I really appreciate their support and highly recommend them!

22 June 2026
Rated 2 out of 5 stars

Still waiting for my package to arrive…

Still waiting for my package to arrive for my daughter’s 21st birthday which is less than a week away.
I’ve emailed and no response ☹️

Finally received my package after a phone call. Customer service were very prompt in responding and the package was delivered the next day.
Thrilled with the ring I ordered it’s a perfect, beautiful design for my daughter’s 21st.
She’s going to love it!
Many thanks for your help

1 July 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave a review. We are sorry to hear that your order has not yet arrived and that you have not received a response to your email, especially with your daughter's 21st birthday so close.

We appreciate your feedback and understand how disappointing this must be when the gift is for such a special occasion. We can confirm that this was dispatched for you to receive.

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

My second set of diamond earrings and…

My second set of diamond earrings and I'm very pleased with them and the service I received.

24 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

I absolutely love my ring

I absolutely love my ring, great price, dainty & pretty, from the start to finish, great communication.
Will definitely recommend & shop again.
Thank you.

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Kelly,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Class experience with the diamond…

Class experience with the diamond factory kept in touch with me the whole time and easy communication. Thanks very much

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Excellent products

Excellent products, great prices and excellent service.

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Carole,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars
Diamonds Factory logo

Reply from Diamonds Factory

Hello Shraddha,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Great quality ring

Great quality ring, excellent customer service

21 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Tracy,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Couldn’t recommend more

Couldn’t recommend more! Very easy and quick shipping. Partner is in love with the ring

14 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Danny,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Manchester team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

What such an amazing peice of jewellery…

What such an amazing peice of jewellery the diamonds amazing and fits really well the delivery was on point and would definitely use diamond factory again in the future for some more amazing products.

14 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Michael,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our London team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Absolutely stunning

Order placed on 26 May for a pair of lab-grown diamond cluster earrings. Arrived three weeks later on 17 June. Great communication regarding delivery. Valuation report/ certificate of authenticity emailed to me aswell. Earrings were nicely packaged in a presentation box inside a gift bag. They are so sparkly and catch the light beautifully. Look classy and expensive. Thank you so much Diamonds Factory. I love them!

18 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Jewellery is perfect

Jewellery is perfect. Customer service needs to be improved.

20 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Vasi,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our London team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Lovely ring at a good price

Lovely ring at a good price. Kept advised of process throughout.

13 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Alyson,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

I have already left a review.

I have already left a review.

My experience was absolutely excellent, I looked online to find a diamond eternity ring, then I telephoned and spoke to someone (I think it was your Glasgow Branch). They were very knowledgeable and polite, they also emailed me me some alternatives as I wanted to make sure I picked the right one. Once I had chosen I phoned and spoke to a different sales advisor and she was brilliant, I placed the order while I was on the phone, and received a email proforma invoice and details of my ring, I paid on your secure website and received another invoice and receipt with payment received. I was informed it would be around 4 - 6 weeks for delivery although it arrived earlier. Great staff, very knowledgeable and polite. I will definitely order from you in the future.

19 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Gary,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Glasgow team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

* Absolutely Stunning *

I was looking for a special 21st birthday gift for my niece and found this stunning bracelet on Diamond Factory’s website

I am so happy I bought it ~ it is absolutely stunning and it made me gasp when I opened the box, my niece is going to love it

I got emails to update me all the way through from the buying, to making, to polishing and to shipment. It came in a brown cardboard box and inside was a lovely white box with gold DF initials on it, and a nice white gift bag with gold DF, white tie ribbon and gold rope handles ~ lovely, then on opening the white box there was another special white leather look box with gold trim inside, on opening this box I was taken back with the most stunning diamond bracelet, it has so much sparkle and is beautifully made ~ I am so very happy thank you Diamond Factory, I shall be recommending you to all my friends and family, and I cannot wait to give this to my niece :o)

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Rachel,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Easy to order and fabulous earrings

Easy to order and fabulous earrings

10 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Kevin,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Had a great experience with Harmanjot…

Had a great experience with Harmanjot who really helped me pick out the perfect engagement ring for my now fiancé. She absolutely loves it!

30 May 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello Daniel,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our London team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

My ring.

My ring is gorgeous and very sparkly. The wait time is quite long, but worth it.

12 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Elaine,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Great price, delivery and quality.

Competitively priced.
Delivered super quick.
Beautifully crafted and finished piece.
Very good communication throughout entire process.
A Big Thank you.

19 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Imzy,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

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