Diamonds Direct Reviews 

Kim Kellam went above and beyond on my recent purchase. I needed a custom wedding band created on a tight schedule for my wedding anniversary. Kim showed excellent customer service keeping me abreast of the ring status throughout the process and expedited the production and shipping to ensure delivery ahead of schedule. Deepest thanks for making my anniversary extremely special!!!

Dana, my salesperson, was outstanding and very personable. She made the process of buying an engagement ring painless. My fiancé loved it. Thank you 🙏 much Dana

I was searching for a good sized, quality diamond for an engagement ring. I called Diamonds Direct and they were able to arrange for me to look at variety of loose round stones in the carat, color, clarity and price range that I was looking for. The service was great. They allowed me to select and diamond I wanted and, since they had a goldsmith on staff, they were able to mount it on a simple gold ring relatively quickly so that I could proposal to my now fiance over the holidays. I had looked a couple other outfits in the Twin Cities that offered loose stones, but they were not able to match the size, quality and price of Direct Diamonds.

Cindy Parker who is the individual who helped me with my purchase

Lauren was so helpful! She listened, and helped us find exactly what we wanted. Would recommend to anyone looking for an engagement ring!

I have been a customer for years and El has been amazing to work with. Whether it is stock or custom made piece we have always had an amazing experience. The value we get is amazing.

What a great experience at Diamonds Direct Raleigh. Amazing customer service and products! I have a broken bracelet from another place, and Andi at Customer Service was so very helpful, nice, polite and even fixing it for free! I am so thankful. True holiday experience! I will always give them my business!

Tang was amazing!! She listened to what we were looking for and showed us exactly what we wanted. She made it so easy and insured that we had the best experience at picking out our pieces!

Cindy went above and beyond to help me make sure my wife’s ring was delivered in time for Christmas. An absolute superstar customer service agent!

I contacted Bryan Cragnolini to set up an appointment for a friend to go look at engagements' rings for his future wife. Although Bryan was going to be out of state at another store, he set the appt with Zac Rumer. From the time we arrive Zac was very professional and have great knowledge of the diamond industry, and he made the experience feel relaxed, and enjoyable. My friend made his purchase, and we both was very pleased with Zac as well as Bryan.

5 Star Service from beginning to final purchase and follow-up.
On the third day of Diamond Direct being open in Aventura my girlfriend and I walked into this beautiful store of high end Diamonds and Jewelry.
We were met by the very knowledgeable and service minded Carla and the store manager Jonathan.
Upon arrival we were asked if we wanted refreshments and then we got an introduction to how the store operated, what kind of diamonds they offer in style, clarity and quality.
They both went out of their way to make the whole purchase of our 2,2 carat Diamond ring go as seamlessly as possible.
We decided on a ring with a halo and then Jonathan brought in different stones to match it. The purchase was a two day process before we made our decision on which stone and size of stone, even though we had fallen in love with what we wanted almost straight away. We still decided to sleep on it because we had visited other stores and needed to make up our mind. The next day there was no doubt, Diamond Direct was the only store that was on our mind. None of the other places we had visited was close to the service and trust we had gained at Diamond Direct.
As a pluss while we were there they fixed one of my girlfriends diamond rings at no additional charge.
Towards the end of the purchase Carla and my girlfriend found a diamond bracelet that perfectly matches her new ring. Spectacular way of finishing up our great experience with Diamond Direct.
Almost forgot to mention Champagne was served after our purchase to make it even better.
We would highly recommend Diamond Direct to anyone looking for that special purchase to a loved one.
Ask for Carla and you will not be disappointed.

Elle is the greatest !
My husband enlarged my diamond with the 110% money back towards your next diamond program. Elle found me my perfect diamond and at the price I wanted to spend. Elle took her time to make me feel special and comfortable with my decision. Go see her you won't regret it.

Amazing quality, great prices and impeccable service! Ash is the face of Diamonds Direct!

Tom was amazing!! He helped build our dream ring. Would highly recommend!!

I was so impressed with Andi Chappell at the Raleigh location. I came in to get new backs for my treasured diamond earrings. I was so afraid that I was going to lose them. She took my earrings, cleaned them up to look amazing, got me new fabulous backs, and treated me like I was a queen spending thousands of dollars with her. EXCELLENT customer service. She is the epitomy of what makes a customer want to do business with your company. Everyone is treated with the same 100% customer care. She is a treasure!

WARNING!! WARNING!! THIS JEWELER SWAPS OUT YOUR REAL 14K GOLD AND DIAMONDS FOR FAKE!!!
PLEASE4 BE AWARE OF THIS BEFORE GOING TO THIS JEWELER OR HIS STORE.!!!!!!!!

I was a first-time engagement ring buyer and Ryan Choops helped me every step of the way, he was patient with educating me about the details, always made me feel comfortable throughout the process, then expedited the ring creation once I realized the proposal would be happening within a few weeks, I would recommend shopping here.

We recently visited the Raleigh store in search of a new Tacori band to add to my stack. We were helped by Katya, who was, in a word, LOVELY! Gracious and welcoming, fully knowledgeable and very thorough…..she took all the time to show us as many options as she thought I might like. She even made suggestions for future pieces when I said that I was interested in adding another ring to commemorate a major anniversary in a few more years. She was just wonderful, to include her follow-up communication after our initial order and the texts and phone calls she placed when our jewelry arrived. We are repeat customers, and as usual, everything about our experience was perfect! This is now the only place where I make major jewelry purchases!

We were attempting to get a ring online but the process was frustrating and fraught with uncertainty - every online retailer has tons of bad reviews mixed in with good ones so it just seemed too risky that we'd end up in the bad experience/support pile. On top of that there were almost too many options and no one to provide expert guidance on the types of ring, styles, etc. Finally, we went to Diamonds Direct here in St. Pete and immediately knew it was the right decision. It made everything so much easier. Everyone at the store is incredibly helpful - it’s clear they all had our best interest at heart.

We worked directly with Nicole. She was AMAZING in every respect - super knowledgeable, responsive, and demonstrated the utmost professionalism. She really took care of us. It was just an awesome experience. It’s so easy to buy stuff online nowadays....I’m really glad we ended up going to Diamonds Direct though. It will not be the last time.

10/10 recommend going to Diamonds Direct and requesting Allison. She was extremely caring and helpful during the whole process of purchasing our wedding bands and resetting my engagement diamond. The band I wanted didn’t fit under the current setting, so she was able to get my setting redone and back to us in less than a month. Allison was easy to reach and texted me every step of the way, and answered any questions we had. A process that should have been stressful was so easy thanks to her.