We came into the store last month looking for an engagement ring and were greeted with friendly service. Ron Shotton made our shopping experience wonderful. He took his time in showing various opti... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Based on reviews, created with AI
Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.
28211, Charlotte, United States
Replied to 50% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Lisa M at the woodlands diamonds direct was wonderful to work with. She helped teach us the different diamond shapes, cuts, sizes, and clarity and then narrow down ring choices. We didn’t feel rushed or anything, it felt natural and we were able to customize a one of a kind ring and make a dream come true. Great communication and experience.

Reply from Diamonds Direct
This experience was good and straightforward. The employee respected the boundaries set and worked to get the most out of the budget.

Reply from Diamonds Direct
I went into the store with my daughter to look for an engagement ring. We were greeted by a wonderful young woman who identified herself as the office manager, she explained the sales associates where all busy but she was happy to show us any rings we wanted, my daughter was happily trying rings with her best friend helping, we hade it 3/4 of the way around the case trying rings. We were then introduced to a young man Shyhiem and said he would be helping us the rest of the way. The moment he opened his mouth you could here his condescending tone speaking to my daughter, he asked her what she was looking for we currently had a variety of rings the tray 7-8, he began by scooping everything except the two that broadly met what she was describing. She was asking about shapes and mentioned "moval" which he promptly said isn't a thing and began talking about the internet making things that aren't so. She asked about a step cut or faceted cut that was promptly shut down by why she should want that, he also talked about chocolate diamonds and how their quality was crap and began showing her cuts of diamonds, as she was asking about something else. The misogyny was thick with this young man down to his facial expressions when she was trying to ask questions. Point is there is a way to explain your position without totally offending the WOMAN who is picking her engagement ring without making them feel some kind of way. The store was beautiful and had great pieces which I am positive my daughter would have purchased. Train the gentlemen of the store how to respect woman and speak appropriately. We went to a small local jeweler right down the road spent and hour talking with the owner and she got the perfect custom ring of her dreams!

Reply from Diamonds Direct
The experience was great. Thanks to Warda and Hussain for exceptional service.

Reply from Diamonds Direct
I want to thank Diamonds Direct for having such an outstanding associate in Jared. He truly went above and beyond to make our watch purchase a special experience. Honestly, I’m not surprised, because this level of service is exactly what we’ve come to expect from him over the years.
Jared is always attentive, informative, and extremely knowledgeable about every piece of jewelry we’ve purchased through him. He takes the time to understand what we’re looking for and never rushes the process, making sure we’re completely confident and satisfied with our selection.
You can tell he genuinely cares about his clients and takes pride in his work. I couldn’t ask for a better diamond expert, and I highly recommend working with Jared if you’re shopping at Diamonds Direct.
Gilbert H.

Reply from Diamonds Direct
I’ve had the absolute best experience with Diamonds Direct, specifically with Madison Leopard. I decided to change my engagement ring but wasn’t sure what I wanted - Madison was not only kind, helpful, and responsive, but provided her expertise and guided me the entire process. She was patient when I selected something I didn’t love, and helped me get my dream ring. I am so thankful to her!!

Reply from Diamonds Direct
Working with Nancy S. was an exceptional experience from start to finish. She brings a rare combination of deep product knowledge, genuine warmth, and a calm, confident presence that immediately puts you at ease during an important purchase.
Nancy listened closely to what I was looking for, asked thoughtful questions, and guided me toward options that matched both my vision and my budget. At no point did I feel rushed or pressured — instead, she created an environment where the decision felt informed, personal, and exciting.
Her expertise showed in every detail: explaining diamond characteristics in a way that was easy to understand, highlighting subtle differences between settings, and making sure I felt completely confident in the choice. She handled the entire process with professionalism and care, and her enthusiasm made the moment even more meaningful.
Nancy is the kind of salesperson who transforms a major purchase into a memorable experience. I couldn’t have asked for better support, and I’d recommend her to anyone looking for guidance they can trust.

Reply from Diamonds Direct
It is so great to have Diamonds Direct in the Gardens area. We have been working with Elena since we got engaged last May, and she is simply the best. Do you know that they can pretty much make anything you can dream up?? Elena assisted me in designing the perfect wedding band based off of my vision. If you are looking for a great experience please ask for her.

Reply from Diamonds Direct
I was just in the store yesterday to get my ring cleaned and appraised and DESTINY ANDREWS was so kind and helpful, and she was so sweet to my niece who came with me. We were in and out in less than half an hour and loved the service! Diamonds Direct has always been great to me.

Reply from Diamonds Direct
Cindy Parker was a huge help getting the engagement ring and wedding band! She helped me pick everything out and helped me figure out exactly what I wanted!! My fiancee loved her ring and Cindy absolutely helped me so much with figuring everything out!! It was a huge help and diamond’s direct has amazing online shopping experience! The price was fantastic and the quality is second to none!! I had an amazing experience and would recommend them to anyone in need of a diamond ring!!

Reply from Diamonds Direct
Lisa was very nice and professional in helping me with my daughter’s Christmas gift. I requested a small change and she went above and beyond to speak with the jeweler to ensure I will have it on time. Great experience overall!

Reply from Diamonds Direct
The customer service representative, Ginny, went above and beyond to assist me in my purchase.

Reply from Diamonds Direct
Mariana at Diamonds Direct helped me and she was so nice and knowledgeable! Great service!

Reply from Diamonds Direct
Kudos to Cindy! She was kind, professional, and courteous. She made certain that I took delivery upon my desired date. The natural diamond solitaire engagement ring is brilliant and perfect. Diamonds Direct never disappoints!
With gratitude,
Jon C.

Reply from Diamonds Direct
I had a phenomenal experience at Diamonds Direct, specifically working with Mike Eakright. He made the process fun, provided a few options while not making it overwhelming and had a lot of recommendations/guidance. The price was reasonable and the timeline for delivery was even quicker than the expectation that they set. I highly recommend Diamonds Direct, specifically Mike!

Reply from Diamonds Direct
Diamonds Direct has always had such an incredible selection of jewelry and diamonds, every time I’ve gone there. But, even outside and above that, sincerely, it means so much to me to receive the extraordinary level of customer service that Cindy at Diamonds Direct has consistently provided me. Top notch doesn’t even come close to describing it. She is so awesome and I wish there was more customer service like this in other businesses. It seems to me like it’s very rare these days.
She has always gone out of her way for me and Ive been so grateful that she has always taken such great care of me, and has made my Diamonds Direct buying experiences extraordinary every time!

Reply from Diamonds Direct
Can not speak highly enough of my recent experience with DD. Excellent selection online but what made it the best experience was the interactions I had with their team. Cindy out of their Raleigh office was beyond helpful and I could tell she was genuinely excited about my engagement. She made the whole process that much more meaningful. She is a true “gem” to the team ;)
Diamond arrived in a beautiful and discrete package. JFYI, it does not have any Diamonds Direct labeling on package so my soon to be finance had no clue when the FedEx arrived. Highly highly HIGHLY recommend purchasing from them

Reply from Diamonds Direct
Lisa is extremely helpful and knowledgeable and could answer any question asked! She made the experience a great time!

Reply from Diamonds Direct
Lisa is AMAZING!! She helped me find the perfect band! Just what I was looking for!

Reply from Diamonds Direct
If I could leave 10 stars I would! My fiance and I came here for my engagement ring and wedding band and we absolutely loved it!! Jamie helped us out both times and she is THE BEST!! She knows exactly what she’s doing and has the best advice to make you really happy with whatever you end up purchasing. She treats you like a true friend and is just the sweetest. I have nothing but good things to say about her and about Diamonds Direct! We loved our experiences there :)

Reply from Diamonds Direct
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.