Dialdirect Reviews 

26,108
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 1,533 reviews, reviewers had a great experience with this company. Customers frequently highlight the user-friendly experience, describing the process as quick, easy, and stress-free for setting up or renewing policies. Many people found initial prices competitive and significantly cheaper than alternatives, offering good value. Reviewers also praised the customer service and staff, noting their helpfulness, politeness, and efficiency. However, some customers noted significant issues with pricing, particularly regarding renewal quotes which were often much higher than initial offers. A few other people also felt that customer service was problematic, citing difficulties reaching supervisors, unresponsiveness, and call handlers needing better training. Additionally, some experienced delays in service, such as lengthy waits for windscreen replacements, and unexpected charges.

What people talk about most

Price

Clients share ambiguous opinions on price, with many reviewers initially finding competitive or low prices,... See more

Service

Reviewers mention ambiguous feedback about service, with some customers praising the quick, easy, and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reporting extremely... See more

User experience

People report positive experiences with user experience, finding the service quick, easy to use, and... See more

Staff

Reviewers highlight ambiguous aspects of staff, with many expressing dissatisfaction due to unknowledgeable... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere

Company replied

Rated 4 out of 5 stars

With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more

Company replied

Rated 4 out of 5 stars

I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more

Company replied

Rated 4 out of 5 stars

I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.1

Great

TrustScore 4 out of 5

26K reviews

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4.1

All reviews

(26,108)

1,520 reviews in the last 12 months

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Rated 5 out of 5 stars

Very easy to deal with very good deal

Very easy to deal with very good deal

1 June 2026
Dialdirect logo

Reply from Dialdirect

Hi Stuart,

Thank you for your 5 star review and feedback. It's great to hear that you found us very easy to deal with and got a great deal.

Leanne

Rated 1 out of 5 stars

Terrible service

Terrible service, terrible customer service and just general all round incompetence.

26 March 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Giles.

I am so sorry to hear about your experience. This is certainly not the level of service we want for our customers, and I completely understand your frustration. We want to get this sorted out for you as quickly as possible.

So we can look into this for you, please email your policy details to socialresponders@bglgroup.co.uk.

We really appreciate you bringing this to our attention so we can make things right.

Leanne

Rated 1 out of 5 stars

Asking for photo driving licence front…

Asking for photo driving licence front back, v5 5 pages, proof of employment, utility bills, none of this you need nor do I have to provide

1 April 2026
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Reply from Dialdirect

Hi Chris,

I am sorry to hear that you not happy with the underwriter's request for policy documents as part of their validations check. I can understand that this is time-consuming and frustrating, as the request has come directly from the underwriter it is not something that we can directly help with, so I have escalated this to our complaints team for review and will be in touch with the complaint reference number.

Vicky

Rated 5 out of 5 stars

Great

Very greatest

28 May 2026
Dialdirect logo

Reply from Dialdirect

Hey,

Thank you for your five-star review!

Vicky

Rated 5 out of 5 stars

Very cooperative

Very cooperative, does not have to wait long to talk over the phone.

1 June 2026
Dialdirect logo

Reply from Dialdirect

Hi Muhammad,

Thank you for taking the time to leave us your five-star review!

Vicky

Rated 5 out of 5 stars
Dialdirect logo

Reply from Dialdirect

Hi Anne,

Thank you for taking the time to leave your 5 star review and feedback with ourselves! I'm pleased to hear you found the premium competitive and the process straightforward!

Kirsty

Rated 1 out of 5 stars

Dial Direct

Title: WARNING: Avoid AXA and Dial Direct at all costs If You Want Your Genuine Claim Paid
Be warned: If you are hit by a driver who happens to share the same underwriter (AXA), you may find yourself completely abandoned.
My parked car was hit in a designated bay. The other driver admitted 100% liability in writing. Because AXA underwrites my policy through Dial Direct AND insures the guilty party, both companies completely refused to handle my clear-cut, non-fault claim. One manager outright admitted they couldn't legally refuse it, only for another manager to call back and issue a total refusal anyway.
They looked for every technical loophole possible to avoid paying out, refusing to assist in resolving the issue, and actively blocking me from using the legal expenses cover that I paid for.
Dial Direct hides behind AXA, and AXA protects its own bottom line instead of the paying customer. I have the emails and recorded phone calls to prove this entire ordeal. This matter has been formally escalated to the Financial Ombudsman Service (FOS), the FCA, and the ICO for a full investigation into their claims-handling practices.
Do not trust AXA or Dial Direct to protect you when it matters. If both parties are on their books, expect zero help. Avoid them at all costs.

26 November 2025
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for your feedback. We're sorry to hear about your experience and appreciate that this situation has been frustrating for you.

We understand your concerns regarding the handling of your claim and the outcome you received. However, claim decisions are made by the insurer based on the specific circumstances of the incident, the available evidence, and the terms and conditions of the policy.

As you have already escalated the matter through the formal complaints process and referred it to the relevant external bodies, it would be inappropriate for us to comment on the specific details of the case in a public forum while those reviews are ongoing.

We appreciate you taking the time to share your experience and trust that the appropriate channels will provide a full review of the concerns you have raised.

Vicky

Rated 1 out of 5 stars

3 weeks to get broken windscreen…

3 weeks to get broken windscreen replaced.
After an absolute hassle trying to get a replacement windscreen organised their preferred provider has given me an appointment 3 weeks away, no mention of courtesy car or apology. I do not think this is acceptable to pay for insurance to get this kind of service. Absolute joke

2 June 2026
Unprompted review
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Reply from Dialdirect

Hi Arran,

I am sorry to hear you've had such an absolute hassle trying to get your windscreen replaced. I completely understand why you feel let down by this service.

We want to make this right, so I have passed your concerns directly to our complaints team for investigation.

Leanne

Rated 1 out of 5 stars

An awful company who renewed my…

An awful company who renewed my insurance with out emailing to say that they would do so and then charge £25 to cancel said insurance.

31 May 2026
Unprompted review
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Reply from Dialdirect

Hi Matty,

I am sorry to hear that you are not happy with your renewal experience and did not wish to renew.

We contact all customers 24 days prior to renewal with their renewal off and our intention to renew automatically.

We will be happy to review this if you send your policy details to us at socialresponders@bglgroup.co.uk.

Vicky

Rated 1 out of 5 stars

Initially very happy, but…

Don't normally take to review sites but here we are. Initially very happy with the ease of setting up the car insurance, helpful, website user friendly, good communication. Very pleased, until... I tried to amend the insurance to a new car and they wanted a ludicrous amount of money to do this, consisting of payment up front to the end of the policy, admin fees etc. Tried to cancel the policy, they refused to send final statement of account, are wanting another month's fee and asking for nearly £100 in total to cancel. There seems to be a lot of hidden, or not made overly clear, fees. The best bit, I asked a question in the chat regarding the latest payment and the customer service rep just ended the chat. Such a shame, it all started out so promising. Would not use again and would not recommend.

29 May 2026
Unprompted review
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Reply from Dialdirect

Hi S Wood,

Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the cost to amend the vehicle on your policy and the cost to cancel. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can look into this further for you.

Kirsty

Rated 5 out of 5 stars

My policy was easy enough to set up…

My policy was easy enough to set up online. It was clear and easily understood and meets my present needs, it was considerably cheaper than my renewal quote for the same cover. I have used them before several years ago so was confident in the process.
However as with all insurance companies the acid test comes when a claim has to be made. Since I have not needed to make a claim to date I cannot comment on how that will go. I am however confident it would go well should I ever be unfortunate enough to do so.

14 May 2026
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Reply from Dialdirect

Hi Limano,

Thank you for your positive review. We’re pleased to hear you found the online setup process clear and straightforward, and that we were able to provide competitive cover that meets your needs.

It’s also great to hear you felt confident returning to us after previously being insured with us. We appreciate your comments regarding claims and, while we hope you never need to make one, we’d aim to support you fully should you ever require assistance.

Thank you again for choosing us.

Vicky

Rated 1 out of 5 stars

Payment taken on a cancelled renewal

Payment taken on a renewal that I cancelled 5 days earlier. Waiting a week so far for refund that has still not arrived and after speaking to 3 customer service people. pathetic

21 May 2026
Dialdirect logo

Reply from Dialdirect

Hi Paul,

Thank you for your feedback.

I’m sorry to hear about the delay in your refund and the experience you have had when contacting us. I appreciate how frustrating this must be.

I can confirm that this has been escalated to our Complaints Team, and we will be in touch with your complaint reference number.

Vicky

Rated 1 out of 5 stars

Avoid at all cost!

Long story short... Decided to take out car insurance with dial direct, received a message within a few days saying that they're putting the price of my policy up and have taken my no claims cover off, I contacted them a few times and ended up with different reasons for this decision, simply told them I don't accept the new policy with the new price etc and that I wish to cancel, they wanted £60 cancellation fee even though I technically didn't have a policy with them, that ended up getting wiped and I was offered £50 & then a following £45 for their "mistakes". The policy has now been canceled down but they'd like another month's payment plus a fee on top so they're now chasing me down for £100 and threatening debt collectors if I don't pay it, I've contacted them numerous times, one minute it's with the debt collectors and out of their hands, the next minute they're chasing it and saying it will be going to the debt collectors, so who knows, I'm unsure how this is happening on a policy I rejected?! But I'm getting nowhere with the company so I'm currently in contact with the ombudsman.
Do Not Use This Company (Read The Reviews!)

13 March 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Matt,

I'm sorry to hear about the issues you had regarding the premium increase on your policy and the cost to cancel. I have forwarded your comments onto our complaints team to review further for you.

Kirsty

Rated 5 out of 5 stars

Very professional

Very professional, thank you for your service.

25 May 2026
Dialdirect logo

Reply from Dialdirect

Hi Florin,

Thank you for taking the time to leave your 5 star review and feedback with ourselves!

Kirsty

Rated 5 out of 5 stars

Great to deal with easiest address…

Great to deal with easiest address change

25 May 2026
Dialdirect logo

Reply from Dialdirect

Hi R D,

Thank you for your 5 star review! It's fantastic to hear you found it easy amending your address with ourselves!

Kirsty

Rated 4 out of 5 stars

Good Customer Care

I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.

17 May 2026
Dialdirect logo

Reply from Dialdirect

Hi A H,

Thank you for taking the time to leave your review and feedback with ourselves! I'm pleased to hear you are impressed so far!

Kirsty

Rated 1 out of 5 stars

Extremely disappointing experience with…

Extremely disappointing experience with Dial Direct following the theft of our vehicle.

Four weeks later we are still awaiting settlement on a total-loss claim, and communication throughout has been extremely poor.

Speaking to a ‘real person’ has been frustratingly difficult, updates are limited, and we have spent far too much time chasing for information ourselves.

At a time when customers are already stressed and inconvenienced, the lack of proactive communication and support has made the situation far worse.

Would not recommend based on our experience. Interestingly my partner was with a Aviva who settled with 11 days. Mine only just finalised and my son is still waiting! Nobody up to date and nobody know anything!

24 May 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Deborah,

We’re very sorry to hear about your experience following the theft of your vehicle and understand how stressful and frustrating this situation must be.

We appreciate your concerns regarding the time taken to progress your claim and the difficulties you’ve experienced in getting updates. Total loss claims can sometimes take longer depending on the information required and third-party involvement, but we recognise that clear and proactive communication is especially important during this time.

We’re sorry that you feel this has not been handled well and that you have had to chase for updates.

Claims are dealt with directly by the underwriter, we would be happy to escalate a complaint that we will be presented to the underwriter if you send your policy details to us at socialresponders@bglgroup.co.uk.

Vicky

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