Our experience in DFS today was brilliant. We were given the space and time to look at sofas and find what was right for us. The sales representatives were super knowledgeable and were able to answer... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Super array of sofas, mats etc in your Norwich store Natalia, the sales lady, was very attentive and explained everything really well. The manager who also helped with the sale was superb! We are... See more
Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.... See more
Company replied
Good range of products. Staff very friendly, polite and happy to help. Order is checked by at least two staff members before confirming, to ensure there are no errors. Purchase was straight forward.
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great customer service
Great customer service , wonderful and clean and found the perfect sofa
9 August 2026
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Simon was very knowledgeable and friendly!
Simon was very knowledgeable and helpful through out the entire purchase. He gave us all the information and breakdown of each item, the time frame and how each stage would work. He answered all our questions with ease. I’d recommend him to sell anyone their sofa and accessories.
8 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Helpful and informative
Helpful and informative, patiently listened and gave possible options given our needs.
8 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Lorraine E
DFS Central Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your lovely review.
Kind regards
Holly M
DFS Customer Support
Salesperson so helpful and friendly.
8 August 2026
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
No hassle or hard sell
No hassle or hard sell. Information supplied on request. An overall wonderful experience
8 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
We had been into the store multiple…
We had been into the store multiple times over the past 2 weeks and each time we went everyone was always friendly and asked if they could help. Dan met us on 3 occasions and each time he didn’t push us to make a decision or do pushy sales. He helped with our final sale and made sure we knew all the information. The store was clean, tidy and all the sofas were well cared for considering the amount of people who sit on them!
8 August 2026
Reply from DFS Furniture - Norwich
Hello Holly,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your positive feedback.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The best customer service
Originally spoke with Dan who was just the most welcoming and friendly man who went through everything with us and sent us all the details of our order. Went into order sofa and dealt with Bethany and she was amazing. The loveliest lady and so helpful in regards to arranging delivery for us. Would definitely order from there again for sofa or bed in future.
2 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Excellent customer service
Excellent customer service, had a great experience finding our new sofa.
Friendly staff, relaxed environment (clean, tidy showroom)
Felt very confident about our purchase.
5 August 2026
Reply from DFS Furniture - Norwich
Hello Anna,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello Ellie,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
What a great experience!
Simon served us, was really knowledgeable and personable, could have a laugh with him. Also when he first introduced himself he didn’t then hover around us which I personally appreciate.
Sofas were lovely, everything was clear and when we made the decision to purchase, the application and ordering was so quick and easy! Lovely store as well, offered a drink and just lovely service.
4 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!
Kind regards,
Holly M
DFS Customer Support
Beautifully presented store
Beautifully presented store, huge choice in various colours and styles from leather to fabrics.
Special mention to Sam at the Norwich store, she was fantastic!
4 August 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Sam.
Kind Regards,
Jordan
DFS Customer Support
Very helpful staff
Very helpful staff, relaxed atmosphere, products explained in an un pressurised manor
3 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.