Left long enough to have a look round before sales person came and spoke to us - gave us info when we asked - when we made our choice experience was very good Chris talked us through the process... See more
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Our experience in DFS today was brilliant. We were given the space and time to look at sofas and find what was right for us. The sales representatives were super knowledgeable and were able to answer... See more
Super array of sofas, mats etc in your Norwich store Natalia, the sales lady, was very attentive and explained everything really well. The manager who also helped with the sale was superb! We are... See more
Good range of products. Staff very friendly, polite and happy to help. Order is checked by at least two staff members before confirming, to ensure there are no errors. Purchase was straight forward.
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
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No high pressure sales
No high pressure sales ,we were left to browse and if we needed help Chris was available ,Good range of sofas and the buying process was very easy and relaxing we even had a lovely coffee whilst doing the paperwork
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lia
DFS Customer Support
The customer service was excellent got…
The customer service was excellent got seen straight away and left with exactly what we wanted
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind review with us.
Kind regards
Holly M
DFS Customer Support
Buying a sofa
Polite and friendly staff, very knowledgeable and professional understanding their product making the overall service and experience a very pleasant one
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Sam was absolutely amazing
Sam was absolutely amazing, she went thru everything, gave us advice on the upkeep of our new sofa . She told us what to expect when we get it delivered, fantastic service.
22 August 2026
Reply from DFS Furniture - Norwich
Hello Teresa,
Thanks for your lovely feedback, we’re glad to hear Sam met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
Went with a need and got what was needed
Went in with a specific need on a size and staff members very helpful in pointing out sofas fitting that requirement, even measuring them for me.
Explained what to expect on purchase
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Great experience in purchasing our new…
Great experience in purchasing our new sofas. Teams were super friendly.
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your great review with us.
Kind Regards,
Holly M
DFS Customer Support
We had a lovely experience with…
We had a lovely experience with choosing a new sofa was left to have a good look around to find what we were looking for, we had a lovely salesman who explained what was available and what colours would go with our colour scheme, went through all the details , delivery, what to expect when sofa arrived, all in all a great job, thanks
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!
Kind regards
Holly M
DFS Customer Support
Megan made our experience easy
Megan made our experience easy, quick and helped with everything we needed to know. we tried multiple sofa shops, DFS being the first but we knew as soon as we sat on sofa from DFS that we would be buying it.
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thanks for your lovely feedback, we’re glad to hear Megan met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
The sales person Sam had so much…
The sales person Sam had so much patience with us when ordering nothing was too much trouble a great asset to dfs Norwich thank you
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
Plenty of choice
Plenty of choice, helpful sales staff who explain all the details plus every option available.
Together with very reasonable prices happy with experience.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lia
DFS Customer Support
Ordered couch today in store
Ordered couch today in store. Very good experience. Excellent choices in materials and colours, great selection, and nice to be able to really get a feel for the couches in store. Compared to other furniture stores I went to it felt far less predatory in their sales tactics - staff is attentive but not overbearing and overall helpful.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
Good and polite customer care
Good and polite customer care
Simon gave 100% customer focus
Store management excellant
22 August 2026
Unprompted review
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely feedback with us.
Kind regards
Holly M
DFS Customer Support
The staff were welcoming and helpful
The staff were welcoming and helpful. They knew the product details, we knew what we wanted so the process was quick.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Good service
Came in with a good idea of what we wanted, so the process was simple and quick. Staff were friendly and helpful.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your 5 star review.
Kind regards,
Holly M
DFS Customer Support
Left to around and support given in…
Left to around and support given in choice of colours.
Very happy of sales man approach and information given.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind review with us.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine E
DFS Customer Support
Young lady was very knowledgeable
Young lady was very knowledgeable, polite and welcoming.
21 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine E
DFS Customer Support
Good experience all round
Good experience all round. Shop well laid out sales team approachable but not pushy, polite and friendly.
21 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
CALLIE was brilliant she explained…
CALLIE was brilliant she explained everything we needed to know very pleasant an a credit to her
21 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
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