Left long enough to have a look round before sales person came and spoke to us - gave us info when we asked - when we made our choice experience was very good Chris talked us through the process... See more
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Our experience in DFS today was brilliant. We were given the space and time to look at sofas and find what was right for us. The sales representatives were super knowledgeable and were able to answer... See more
Super array of sofas, mats etc in your Norwich store Natalia, the sales lady, was very attentive and explained everything really well. The manager who also helped with the sale was superb! We are... See more
Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Lady was very helpful made me feel…
Lady was very helpful made me feel comfortable talking to her well done dfs
18 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your positive feedback.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Would recommend
Phil- Staff member was very helpful and gave lots of information
Easy to purchase and great flexibility on delivery and colour/ customisable options
27 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Great customer service
Great customer service - we were helped by Phil in Norwich Sprowston.
27 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lia
DFS Customer Support
We Were thinking of buying anew 3 piece…
We Were thinking of buying anew 3 piece , but not sure which one.the very helpful person helped us and took us all the details he also answered all our questions with simple answers . We couldn’t thank him enough for all his help
27 August 2026
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Great review, thanks for sharing!
Kind regards,
Lia
DFS Customer Support
Dan was very helpful patient and…
Dan was very helpful patient and knowledgeable. He demonstrated several options showed is detail and walked us through options
Friendly approachable and a pleasure to deal with.
Made it easy to make a decision
27 August 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Dan met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Staff really helpful
19 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
very clear on everything there was to…
very clear on everything there was to know about buying a new sofa including price and any add ons that i might wish for also how to upkeep the sofa and cleaning instructions very happy!
25 August 2026
Reply from DFS Furniture - Norwich
Hello Sandra,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Amazing!!
Amazing!!! Megan made the whole experience of purchasing a sofa nice and smooth! Wasn’t any stress and were really happy with our new sofa!! 10/10!
25 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your kind 5* review. We are really happy that you enjoyed your experience in our store. We're excited for you to receive your lovely new furniture!
Kind regards,
Lia
DFS Customer Support
Customer service good
Customer service good. Allowed to look round with no interruption. Staff excellent coffee or tea provided
25 August 2026
Reply from DFS Furniture - Norwich
Hello,
We really appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Lia
DFS Customer Support
Staff were very helpful and easy to…
Staff were very helpful and easy to deal with made my discition on what type of sofa I wanted very easy they wasn't pushy highly recommended
25 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello Andrew,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Good sales person
Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.
Obviously can not comment on the sofa or delivery etc yet as won’t get sofa until mid November
23 August 2026
Reply from DFS Furniture - Norwich
Hello Lisa,
Thank you for your kind 5* review. We are really happy that you enjoyed your experience in our store. We're excited for you to receive your lovely new furniture!
Kind regards,
Lia
DFS Customer Support
Great sales experience
Really friendly, helpful and knowledgeable sales assistant. Many thanks for great advice given to my wife and I so we could make the decision to buy.
24 August 2026
Reply from DFS Furniture - Norwich
Hello Andy,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Great review, thanks for sharing!
Kind regards,
Lia
DFS Customer Support
No high pressure sales
No high pressure sales ,we were left to browse and if we needed help Chris was available ,Good range of sofas and the buying process was very easy and relaxing we even had a lovely coffee whilst doing the paperwork
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lia
DFS Customer Support
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