Dan was very helpful patient and knowledgeable. He demonstrated several options showed is detail and walked us through options Friendly approachable and a pleasure to deal with. Made it easy to ma... See more
Company replied
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Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.... See more
Company replied
Ordered couch today in store. Very good experience. Excellent choices in materials and colours, great selection, and nice to be able to really get a feel for the couches in store. Compared to other fu... See more
Company replied
Wow this Shop is well laid out neat tidy and nice and bright , with a great choices of sofas and other furnishings 10/10 DFS . Chris the gentleman that took care of us was very warm and welcoming, fu... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Megan made our experience easy
Megan made our experience easy, quick and helped with everything we needed to know. we tried multiple sofa shops, DFS being the first but we knew as soon as we sat on sofa from DFS that we would be buying it.
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thanks for your lovely feedback, we’re glad to hear Megan met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
The sales person Sam had so much…
The sales person Sam had so much patience with us when ordering nothing was too much trouble a great asset to dfs Norwich thank you
23 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
Plenty of choice
Plenty of choice, helpful sales staff who explain all the details plus every option available.
Together with very reasonable prices happy with experience.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lia
DFS Customer Support
Ordered couch today in store
Ordered couch today in store. Very good experience. Excellent choices in materials and colours, great selection, and nice to be able to really get a feel for the couches in store. Compared to other furniture stores I went to it felt far less predatory in their sales tactics - staff is attentive but not overbearing and overall helpful.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
Good and polite customer care
Good and polite customer care
Simon gave 100% customer focus
Store management excellant
22 August 2026
Unprompted review
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely feedback with us.
Kind regards
Holly M
DFS Customer Support
The staff were welcoming and helpful
The staff were welcoming and helpful. They knew the product details, we knew what we wanted so the process was quick.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Good service
Came in with a good idea of what we wanted, so the process was simple and quick. Staff were friendly and helpful.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your 5 star review.
Kind regards,
Holly M
DFS Customer Support
Left to around and support given in…
Left to around and support given in choice of colours.
Very happy of sales man approach and information given.
22 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind review with us.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine E
DFS Customer Support
Young lady was very knowledgeable
Young lady was very knowledgeable, polite and welcoming.
21 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine E
DFS Customer Support
Good experience all round
Good experience all round. Shop well laid out sales team approachable but not pushy, polite and friendly.
21 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
CALLIE was brilliant she explained…
CALLIE was brilliant she explained everything we needed to know very pleasant an a credit to her
21 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
We knew what we wanted and didn't…
We knew what we wanted and didn't wanted to waste the time and the energy . Perfect customer service and very quick response. Thanks DFS
21 August 2026
Reply from DFS Furniture - Norwich
Hello Ali,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Great experience from viewing to buying…
Great experience from viewing to buying staff were unobtrusive but were on hand to help . Sam at salhouse road was excellent and was all a very simple process
19 August 2026
Unprompted review
Reply from DFS Furniture - Norwich
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Sam.
Kind Regards,
Jordan
DFS Customer Support
A good range of sofas in store and a brilliant sales team!
The DFS Norwich store has an excellent range of sofas and a very friendly and knowledgeable team. Callie was particularly helpful and answered all of our questions regarding a range of sofas. We ended up purchasing a sofa whilst in store and Callie ensured we were comfortable and well informed throughout the purchase process. Recommend the Norwich store for anyone looking to purchase a new sofa!
20 August 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Callie met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Megan and Phil were very helpful in…
Megan and Phil were very helpful in answering all our questions and helping us make our decision on our new sofa. Very friendly, made us feel comfortable and don’t try forcing the sale on you
Over all great customer service
20 August 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Megan and Phil.
Kind Regards,
Jordan
DFS Customer Support
Good selection Staff attentive with…
Good selection Staff attentive with good knowledge enjoyable experience Phil our sales person was especially good
20 August 2026
Reply from DFS Furniture - Norwich
Good Morning,
We are really happy that Phil met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
I came in to purchase extra sitting for…
I came in to purchase extra sitting for my current sofa and was helped by Phil who was very helpful and friendly and made the whole process quick and easy
20 August 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for taking the time to leave your review. We are really happy to hear that you had a great experience in store with Phil.
Kind Regards,
Jordan
DFS Customer Support
Richard was very helpful and detailed…
Richard was very helpful and detailed with our purchase.
20 August 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
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