We enjoyed our experience in DFS today Staff did not jump on you as soon as you entered the shop bu Wet let you wander to your heart's content. We eventually found a fabric sofa we wanted Then f... See more
Company replied
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We didn't know what we wanted when we walked in but wasn't hounded by the staff but just greeted with a hello and a smile. We found the perfect suite for us and the young lady that helped us was absol... See more
We recently bought two sofas and dealt with Mike, who was really helpful throughout. We weren’t too happy with the delivery charge initially, especially as we were already spending quite a lot, but... See more
Company replied
We were looked after by Mike, not pushy at all and he knew his stuff. Nothing was an issue for him, we came into store ready to order a sofa we had previously decided on, it took us ages to decide as... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Valentine Road, Unit 5, LN6 7BH, Lincoln, United Kingdom
- 0333 999 9833
4.9
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Excellent service
Excellent service
Clear explanations
Helpful and keen to make sure we found what we were looking for
28 June 2026
Reply from DFS Furniture - Lincoln
Good Morning,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Jordan
DFS Customer Support
Ellie was really lovely and helpful.
27 June 2026
Reply from DFS Furniture - Lincoln
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Good customer service however staff try…
Good customer service however staff try to sell too many add-ons therefore keeping us in store too long before finally actually paying. I know this is a requirement of staff so is not a personal criticism of the salesperson
27 June 2026
Reply from DFS Furniture - Lincoln
Good Morning,
Thank you so much for taking the time to give us a review and to share your experience with others. We really do appreciate it! We are sorry to hear of your experience with the selling of our optional extras. We will of course feed this back.
Kind Regards,
Jordan
DFS Customer Support
Great experience apart from the hard…
Great experience apart from the hard sell of cleaning products and insurance after we agreed to buy the sofas
26 June 2026
Reply from DFS Furniture - Lincoln
Good Morning,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We are so sorry to hear about the selling of the insurance. I do want to assure you that this will be fedback to the relevant team.
Kind Regards,
Jordan
DFS Customer Support
What I like was the in store service…
What I like was the in store service and the customer service provided by Josh/Lincoln.
What I dislike and is poor customer service is the inability to contact a store & your local contact direct. I could not get past a call centre even though I was trying to make a purchase. Very frustrating, once you have made a contact with a local store person you want to be able to speak to them direct.
26 June 2026
Reply from DFS Furniture - Lincoln
Good Morning,
Thank you for taking the time to share your feedback with others. I am very sorry to hear of your experience when trying to reach your local store. Unfortunately, they do not have direct customer lines. If you do contact our customer service team on 03339999777, they would be happy to assist and request a call back from your store directly if required.
Kind regards,
Jordan
DFS Customer Care
New 3 seat sofa.
We were looking for a new 3 seat sofa and after looking at several furniture stores found an ideal sofa in DFS. The lady who served me was very helpful but a bit too pushy on the updates. I was looking for 1 sofa but she kept asking if a should buy a second piece to get the pattern the same, even though I had said I did not need.
That said, I would definitely use the store again as they had a good range at competitive prices.
19 June 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Lincoln
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
The young lady that served us was very…
The young lady that served us was very nice and helpful. She didn’t rush us.
15 June 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Our salesperson was very conscientious…
Our salesperson was very conscientious and attentive , explaining clearly and carefully all the necessary details involved in the purchase of our new sofa . Thanks Sham 😊
24 June 2026
Reply from DFS Furniture - Lincoln
Hello Anthony,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Lincoln
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine A
DFS Customer Support
Excellent service from Little Josh
Excellent service from Little Josh, demonstrated the sofa bed. Explained everything we needed to know clearly and checked that we had understood. There was no pressure at all.
23 June 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
We chose our sofa with the help of tall…
We chose our sofa with the help of tall Josh he showed us samples of colours and textured fabrics and was patient while we discussed what would suit our room best he was plesent polite and talked us through all the options avaliable a credit to the company
21 June 2026
Reply from DFS Furniture - Lincoln
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Vanessa
DFS Customer Support
Good customer service from and very…
Good customer service from and very helpful with great product knowledge
21 June 2026
Reply from DFS Furniture - Lincoln
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
One of the nicest sales experiences ever
One of the nicest sales experiences we have ever had. Mike was personable, friendly, inclusive, funny, kind AND patient. We had a really great experience and cannot wait for our new sofa to arrive.
20 June 2026
Reply from DFS Furniture - Lincoln
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Great experience, friendly staff
We were not hassled in the DFS store. Employees were friendly but gave us space to look around. Very helpful once we wanted to ask some questions.
20 June 2026
Reply from DFS Furniture - Lincoln
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Lincoln
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
Hi I have had a three setter and a two…
Hi I have had a three setter and a two setter and they are very good Thanks
12 June 2026
Reply from DFS Furniture - Lincoln
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Customer service excellence from DFS
Sham who took our sofa order was extremely friendly, helpful, and professional. She took us through all the questions we had with consummate ease and knowledge making the experience pleasant and stress free. Sham is a credit to DFS we hadn't bought furniture from a store for a while and thanks to Sham all was simply dealt with.
17 June 2026
Reply from DFS Furniture - Lincoln
Hello,
We are happy to hear that you enjoyed your visit to the DFS store and you experienced excellent customer service. Thank you for taking the time to write us a review, it is much appreciated!
Kind regards
Holly M
DFS Customer Support
Great saleman
10 June 2026
Reply from DFS Furniture - Lincoln
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Josh made the buying process feel very…
Josh made the buying process feel very premium, even though we were just buying a clearance sofa. Professional and calm.
17 June 2026
Reply from DFS Furniture - Lincoln
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Vanessa
DFS Customer Support
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