Cult Beauty Reviews 

90,523
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. Skin Care Clinic
  2. Cosmetics Store
  3. Hair Product Store

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91K reviews

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Asks customers to review

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4.4

All reviews

(90,523)

12,424 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Order stolen due to delivery and CB won't refund

I ordered an eyeshadow palette and initially it said that it would arrive a day later. I'm sick so I went to sleep and I'd missed the texts and emails about them upgrading delivery to same day. The only problem was they used Uber for some reason, and the setting was set on leave by doorstep. The delivery driver didn't knock because even though I was asleep, I do live with others who said there was no knock at all ,so no one knew it came. The photo of the delivery shows it being just left by the door... I live in a bad area and by the time I woke up and saw the messages that it had been delivered, the parcel was gone, it had obviously been stolen from being left there. I did contact cult beauty but they said they're investigating the delivery, which would do nothing really as the fault is with them for using Uber of all things. All I want is my refund as I'm out of pocket due to all these circumstances. It's ridiculous really. I'm very disappointed as this is the first time I've ever had an issue with cult beauty.

Edit- 14/09/26
Natalia is an angel! She sorted my problem out within days! I had some back and forth with other customer service agents like Freya but Natalia resolved the issue swiftly and effectively. Thank you Natalia, you are a credit to your team and the company!

10 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I am truly sorry to hear about the frustrating experience you had with your recent order and the delivery. We understand how disappointing it is to have a parcel stolen due to unforeseen delivery changes and a missed notification, especially when you were unwell. We are reviewing your feedback to understand what went wrong and prevent similar situations. We have sent you a message to help address this matter.

Best Regards,
Natalia

Rated 5 out of 5 stars

I purchased everything I needed with a…

I purchased everything I needed with a great App discount too. Package arrived two days later. Really pleased with my shopping experience.

11 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 1 out of 5 stars

fraud!

I placed an order for the amount required to qualify for the "Goody" gift. When the package arrived, the Goody didn't match the description—several items were missing. And we’re talking about Medik8 products here—items that cost €71 each on their own! No one wants to resolve the issue; first, they claimed the Goody was out of stock, implying the items weren't available, which is why they shipped the package without them. Now they’ve come up with a new story: offering a refund of just €5 for a single Medik8 unit. It’s an absolute insult to the customer—and a loyal customer at that!

25 August 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Helena,

Thank you for taking the time to share your experience. We are truly sorry to hear about the issues with your recent "Goody" gift and the frustration this has caused, especially as a loyal customer. We understand your disappointment when the gift did not match the description and items were missing. We have sent a message to your account to further assist you with this matter.

Best Regards,
Natalia

Rated 5 out of 5 stars

Really happy

Have such a great selection of products and deals on, will absolutely be shopping from you again

6 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 1 out of 5 stars

Terrible Service

Cult beauty have taken payment from me for my order and not delivered it. My status on their website and the courier website has been set as there has been a “minor” delay in delivering your parcel, for over 2 weeks now, and cult beauty have done absolutely nothing to resolve it. I’ve contacted them several times asking them to re dispatch via another delivery method or refund my money and I’ve been completely ignored. I just get an automated email to say a new dispatch email with delivery details will be sent and it never is. Avoid at all costs, customer service is terrible.

25 August 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Mich,

I am truly sorry to hear about the significant delay with your order and the frustration you've experienced with our customer service. I understand how upsetting it is to have paid for an item and not received it, especially when communication has been difficult. I have sent you a message to address this further. Please take a look when you have a moment.

Best Regards,
Natalia

Rated 5 out of 5 stars

Consistently deliver on time

Consistently deliver on time, never cancel orders and have a good loyalty scheme

11 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Easy KAYALI perfume to order

Easy to order. Quick delivery.

11 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Quick and got what I wanted

Quick and got what I wanted

7 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

I am very happy and a big Thank you!!!

I am very happy and a big Thank you!!!
Congratulations to all the team!!!
:)

11 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Super fast shipping

Super fast shipping! Got upgraded to next day delivery.

11 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Great service

Great service

11 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Very fast delivery

11 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Im very happy with the product and the…

Im very happy with the product and the service. Delivery was really fast. Everything was satisfying 🙏🏻

7 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 3 out of 5 stars

After confusing initial response from…

After confusing initial response from two different people. Candice answered with clear concise information, whilst not the answer i hoped for it was at least honest. And that was greatly appreciated. Thank you Candice.

11 September 2026
Unprompted review
Rated 1 out of 5 stars

Placed my order for £623 on 27th…

Placed my order for £623 on 27th August, lost by DHL ( no surprise there) cult Beaty have no form of customer service support that can really help, no management no complaints operations. Customer support just keeps saying sorry and receive a new order in 3-5 days no dispatch information and today they don’t recognise my order number or details. Avoid this company .
Update
Parcel arrived today with 1 item in instead of 2 , asked for a return address due to not receiving my complete order and had enough want a total refund , still asking for return address they said my details did match. Total Shambles

11 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty


 Hello

Thank you for leaving your review. I am sorry to hear about this experience.

I cannot currently locate your account, however I have sent you a request via TrustPilot so you can provide some further details, and we can assist you further.

We look forward to resolving this matter for you.

Kind Regards, Natalia

Rated 5 out of 5 stars

Easy to order

Easy to order . Next day delivery .

10 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Fast delivery

Fast delivery, good range of products!

7 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great experience

I have been trying to get the product for a while now and always a great service. Delivery was quick and you are my first go to.

7 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

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