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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers are really happy with the product selection and the overall user experience, finding the process simple and seamless. Many appreciate the opportunity to rent unique, high-end fashion for various occasions, which has positively changed their approach to their wardrobe and even allowed them to earn money by lending their own items. However, some customers have experienced issues with service, customer support, and delivery. There have been instances where rented items were not sent by the lender, arrived damaged or stained, or were not returned by the renter. Some people also felt that the company's support in resolving these disputes was unhelpful or insufficient, particularly regarding missing items or unclear policies on damage.

What people talk about most

Product

Consumers generally express satisfaction with the product offerings. Many reviewers praise the quality and... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the app easy to navigate and the... See more

Service

Customers consistently note ambiguous experiences with service. While many reviewers praise the ease of... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers express dissatisfaction, citing... See more

Delivery service

Users describe ambiguous interactions with delivery services. Some customers experienced significant issues,... See more

Based on these reviews

Rated 4 out of 5 stars

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more

Company replied

Rated 4 out of 5 stars

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s s... See more

Company replied

Rated 5 out of 5 stars

A total game-changer! I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The proc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience renting a dress for a wedding. The renter was extremely helpful, understanding and communicated fast. Some renters I tried to communicate with didn’t reply or were quite slow,... See more

Company replied


Company details

  1. Full Dress Rental Service
  2. Costume Rental Service
  3. Social Club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

3.9

Great

TrustScore 4 out of 5

778 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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Rated 4 out of 5 stars

I love the concept of hiring a dress…

I love the concept of hiring a dress rather than buying especially for special occasions like weddings or graduations. I was excited to try this out for my best friend's wedding. Unfortunately, in my excitement, I didn't consider that I might lose weight between booking my rental and actually receiving it (around 3 months). As a result I ended up considerably out of pocket because I had hired the dress for 5 days (to accommodate travelling for the wedding) and then when I didn't fit I had to find something else to wear last minute. I returned the dress after just one day but there was no option to receive a refund due to fit issues. I totally accept that fit issues are my responsibility but it would be nice if there was an option for a partial refund under these circumstances as once I'd paid for insured postage back to lender (£20) which I wasn't anticipating being that high, I had spent £80 and had nothing to show for it other than additional stress right before travelling. That said, I would still recommend the platform and next time I think I would find a way to try on the dress or one from the same brand before hiring for a longer period.

1 April 2026
Unprompted review
Rated 1 out of 5 stars

I wouldn’t use it again

Was sent the item without crucial ribbon so i couldn’t wear it, I’ve requested for a refund and taken the issue up with the ai bot now I’ve been locked out of my account

2 April 2026
Unprompted review
Rated 1 out of 5 stars

Customer experience is poor

I have used By Rotation to rent out my dresses a couple of times and have to say that the customer experience from Allen’s perspective is very poor. There has been an occasion recently whereby a customer failed to return address. Naturally I gave a couple days for the dress to come back through the mail as I was expecting, I then got in touch with my rotation and they had encouraged me to message the seller and said that I could give them seven days to respond before raising a complaint once raising a complaint I was told that I was out of the grace period to claim action against the buyer and therefore lost a £200 dress which is now sold out on the website and not available to purchase ever again. The company were extremely unbothered about this and not empathetic at all. Be very careful when lending things that are not available to purchase or one of a kind as the company is terrible at offering compensation or support when dresses are stolen.

31 October 2025
Unprompted review
Rated 5 out of 5 stars

Simple and easy to use

Simple and easy to use, a brilliant platform for eco-friendlier outfit choosing. I can always find a style to suit the occasion and the lovey renters make it even better.

27 March 2026
Unprompted review
Rated 5 out of 5 stars

Addictive

Really nice to share your favourite wardrobe pieces to get your moneys worth & also borrow other people's items rather than needing to buy new items.

1 February 2026
Unprompted review
Rated 1 out of 5 stars

Avoid if you value your consumer rights and wish to save money

First time using the app in an attempt to save money whilst on maternity leave, ended up spending more than I would have done originally due to sizing issues which I had enquired about prior to the rental being accepted. Customer “support” simply sided with the lender, refused return of charge for cleaning fee even though item was merely tried on and also refused partial refund of 1 day although rental item was returned prior to 3 day rental period commencing. Had to go out and purchase replacement outfit a day before the event. Will no longer be using this app

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Love renting dresses!

Have used as a renter multiple times and always been a great experience. Very happy with every item I have rented and the ease of receiving and sending back.

15 March 2026
Unprompted review
Rated 1 out of 5 stars

After two rentals

After two rentals, I’ve decided to permanently remove my dress from the platform.

In my experience, when fabric damage occurs following a renter’s cleaning attempt, it may still be classified as “wear and tear” under current guidelines.

Lenders of delicate or light-coloured garments may wish to carefully consider this risk before listing.

3 March 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Kimberley,

Thank you for sharing your feedback. We’re sorry this experience fell short for you.

The case was fairly reviewed against the item’s cleaning instructions, and our terms and conditions were applied to the rental. In some situations, fabric changes can fall within the platform’s “wear and tear” guidelines, which lenders of delicate or light-coloured garments may wish to consider when listing.

We appreciate you taking the time to share your experience.

Rated 1 out of 5 stars

ByRotation will not enforce their own policies - warning!

Instead of returning my dress at the end of the rental period, the renter took it abroad and stopped communicating with me. When it was eventually returned, ByRotation were unable to enforce the late fees in line with their own policies.

What concerns me most is that this renter has done the same thing before — as reflected in their reviews — yet they remain active on the platform. That raises questions about how consistently policies are enforced and how well lenders are protected.

I would encourage ByRotation to take repeat behaviour more seriously and ensure their policies are upheld to protect the community and maintain trust.

UPDATE: the late fees have not been paid and the case is not"resolved". Please would you not lie in public?

2 March 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there,

Thank you for your review and for sharing your experience. We’re sorry for the concern this situation caused.

We’re pleased to confirm that this case has now been fully resolved and the renter has paid all outstanding late fees. While delays in communication and returns are taken very seriously, situations like these are reviewed carefully to ensure the appropriate steps are taken in line with our policies.

Protecting our lenders and maintaining trust within the community is extremely important to us. We continuously review member behaviour and platform policies to ensure they are applied consistently and fairly.

If you have any further questions or would like to discuss anything further, please feel free to reach out to our support team.

Rated 1 out of 5 stars

App allows renters to steal

Horrible customer service and renter behavior allowed. A renter stole a Gucci jacket from me in December while I was traveling for the holidays. Upon my return home this month, I discovered the item was never returned to me. I immediately messaged the renter regarding this on 2/13 and noticed she had not been active lately. Graciously, I gave her 10 days to respond before contacting by rotation on 2/23. The agent essentially told me “oh well” that my item was never returned since it was not reported within 7 days. Their policy posted online states clearly that if communication issues with the renter go beyond 7 days, to open a dispute and they will contact the renter, which they did not do. Additionally, ground shipping within the US can exceed 7 days alone, so that’s an impossible request. All they did was pretty much agree that I was screwed. I then asked for contact information for the renter to proceed with a police report and mail fraud report since they were no help and was told they would give it to me, but the agent ended the conversation thread with no information given. They have not offered to charge the renter, contact the renter, or do anything in accordance with policy. If lenders cannot go on vacation in fear of not reporting a stolen item within 7 days, a MAJOR policy update is needed. Avoid this app at all costs they encourage nothing but scammers!!!!

13 February 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Alyssa,

We’re truly sorry for the frustration this has caused, as we never want a lender to feel unsupported.

The initial delay in investigation was due to the incident being reported two months after the return date; time-based reporting is essential for us to effectively track shipments and hold parties accountable for missing parcels. However, we hear your concerns and have reopened the case, and are actively investigating this rental.

Rated 2 out of 5 stars

When things go wrong with a rental…

When things go wrong with a rental unfortunately Byrotation don’t have the sellers best interest at heart.

I had a really unfortunate experience twice in a row with the same dress (a high value item) where one person returned the dress 3 days late which caused a delay to the next persons rental, aswell as causing some damage to what was a pristine piece. The next renter subsequently ignored all instructions with the dress and damaged it beyond repair.

On both occassions, both renters ignored my messages and invoice requests so I asked Byrotation to step in. They offered no solution to the problem and instead scrutinised me and requested me to send a full list of evidence of:
- proof of condition of my dress 24hrs before sending vs 24hrs after
- images of the whole item in shot (how can anyone get an adequate picture of a formal dress with a train in one shot)
- proof of purchase
- proof of RRP
- repair receipt (from the first renter)
- screenshots of the pending invoice they asked me to reduce from a 3 day late return fee to 1 day.
- written confirmation from 2 different repair service providers stating that the item cannot be repaired (from the second renter)

I’m not someone who usually leaves reviews, but I was so disappointed and honestly, offended that I was asked to prove myself over my own item - an item I had already invested heavily in and entrusted to their platform in good faith.

At no point did I feel supported as a seller. Instead of advocating for accountability from renters who clearly breached the terms the burden of proof was placed entirely on me.

If you’re considering listing valuable items just be aware that if something goes wrong you may be left to fight your own corner. For me that was a very disappointing experience.

13 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Shania, thank you for sharing this. We are truly sorry to hear that this experience from 2023 has left such a lasting negative impression.

We completely understand your frustration; back then, our processes for high-value disputes were still evolving. While we require detailed evidence, such as timestamped photos and professional assessments, to ensure that both sides of our marketplace are protected and that claims are handled fairly, it’s clear the way we requested this felt overwhelming rather than supportive at the time.

Since 2023, we have worked hard to streamline our claims process and improve how we advocate for our lenders while maintaining these necessary protections. While quite some time has passed, your feedback is still incredibly valuable. We would appreciate the opportunity to look back at your records from three years ago and see how we can provide some closure. Please contact us at help@byrotation.com.

Rated 5 out of 5 stars

Very easy exchange between myself and…

Very easy exchange between myself and the renter! The bag I rented was also great and a straight forward experience!

6 February 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Great to hear that your bag rental was smooth! Thanks for your review Lizzi

Rated 2 out of 5 stars

Veil didn’t show up on time for my wedding and I was refused a refund. Wouldn’t use for special occasions.

Sadly, I had a really poor experience with a veil I rented for my wedding. Previously had some great experiences but the customer service I had in response to this issue didn’t show any appreciation for how stressful this incident was, and I felt really disappointed at how i was treated.

The Monday before my wedding (Saturday), my veil rental cancelled on me, last minute. I then scrambled to find another veil I could rent, reached out to the person and explained I needed the veil by Wednesday at the latest, as I was flying out Thursday morning. They agreed to send their veil to me and accepted the rental request.

They charged me £11 for the delivery but sent it using 24 tracked which costs about £4. The veil did not arrive until Thursday, by which point I was already in France for my wedding.

I returned the veil using 24 tracked as soon as I was home, but was refused a refund for the rental. I think this was because their policy for refunds is that the rental has to be returned within 24 hrs of receiving the item - I was obviously in France so could not do this.

I explained this to customer services, to no avail. Essebtially, the renter exploited this loop hole, failed to send me the item on time, then kept the money when I didn’t even get to use the veil.

Wouldn’t recommend using ByRo for any special occasions unless you have a backup.

Like I said, I’ve had great experiences in the past when it’s all worked out, but I think it’s more than fair to judge a service on how they treat customers when things don’t quite go to plan…

5 September 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Bethan,

Thank you for your feedback, and we’re very sorry to hear that this experience was disappointing for you, especially around such an important and special occasion. We appreciate how stressful situations like this can be and we’re sorry this caused you frustration.

As a marketplace, By Rotation facilitates rentals between Lenders and Renters, meaning that the rental agreement, including shipping method and refund decisions, sits with the Lender in line with our policies. When your case was reviewed back in October, it was found that the veil was returned outside of the stated 24-hour return window, which is why the rental fee was not refunded.

We understand your concerns about the timing of delivery. While the item was sent using a tracked service as agreed, we recognise that it did not arrive when you had hoped, and we’re sorry for the impact this had on your plans. At the time, we don’t have a record of any concerns about the postage cost being raised with customer service or discussed with the Lender in the app.

We’re glad that the cleaning fee was refunded, but we’re sorry that the overall outcome wasn’t what you had hoped for.

We appreciate that you’ve had positive experiences with By Rotation in the past, and we’re continually working to improve how we support both Lenders and Renters when things don’t go to plan. If you’d like to discuss this further, you’re very welcome to reach out to us directly.

Best wishes,
The By Rotation Team

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