BrandAlley UK Reviews 

92,448
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 10,471 reviews, reviewers had a great experience with this company. Customers frequently praise the fantastic selection of top designer brands available at very affordable prices, making it a favorite shopping destination. Shoppers also appreciate the prompt delivery service and consistently highlight the reliable quality of the fashion items they receive. Buyers often express deep satisfaction with the overall purchasing process and the helpful assistance provided when needed. However, some people mentioned experiencing frustrating delays with refunds and difficulties reaching customer support to resolve urgent order problems. A few shoppers also noted occasional missing items in their parcels and various complications during the return process.

What people talk about most

Product

Reviewers mention positive feedback about product, highlighting great prices and top designer brands.... See more

Delivery service

Consumers find delivery_service to be positive overall, frequently highlighting quick delivery, great... See more

Order

Customers had ambiguous experiences with order processing and fulfillment. While some reviewers highlighted... See more

Price

Customers consistently note positive experiences with price, highlighting great bargains and affordable... See more

Customer service

Users describe ambiguous interactions with customer_service, noting that experiences widely vary. Many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Shopped with BA for years. Good quality products at an affordable prices. Recently purchased a handbag. My only criticism is that some of the handbags do not have a description (Roberta M for examp... See more

Rated 4 out of 5 stars

BradAlley first is a very trustful company, during more than five years shopping with it, I never have any problem. Products always arrive in faithful time, and as good as I expected while buying th... See more

Rated 4 out of 5 stars

Great way to get your hands on some very nice designer gear at some very good prices.

Rated 4 out of 5 stars

I was pleased to find that I could get help from Customer Service. I was unsure how to return an item and received the help I needed. I have had some lovely items from Brand Alley at excellent prices.... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Fashion Accessories Store
  4. Lingerie Store
  5. Men's Clothing Store
  6. Women's Clothing Store

Written by the company

Here at BrandAlley, you’ll find up to 80% off your favourite labels in clothing, footwear, accessories, homeware and beauty every single day of the year.


Contact info

4.1

Great

TrustScore 4 out of 5

92K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.1

All reviews

(92,448)

10,285 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Paid extra for fast delivery but sent slowest way possible.

Not a very good start. Paid £4.99 for swifter delivery 2-4 days & have received an email goods have now been despatched by standard method 3-5 which is £1.00 cheaper.
Any bets Saturday & Sunday won’t be included in the 3-5 days.
Will be investigating my legal position - only £1.00 but it is the principle of the matter as a pensioner every penny matters & I wanted to wear item to a special occasion.

Customer Service looks very poor
so not holding out much hope. After looking through this Company’s response to complaints, I note mostly identical responses & ZERO follow-ups stating problems have been resolved.

20 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry for the inconvenience caused with your order and its expected delivery date.

When you are in the basket and you select the delivery method, the timeframe should update to reflect your chosen method. Please note that items that are not already within our warehouse for dispatch straight away will still have an extended delivery timeframe.

We've requested some information through Trustpilot to help us look into your particular order.

We're sorry for any inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

My first experience will likely be my last

My first experience with BrandAlley UK has been so disappointing that it will most likely be my last.
On 7 August, I placed an order for a dress for a special occasion. The estimated delivery was 3–5 working days, which worked for my schedule. When there was still no update after a full week, I tried contacting customer service, but without success. The "live chat" is just an AI bot that provides no real-time support, the phone line was unavailable after keeping me on hold for over 20 minutes, and I received radio silence on Facebook.
The following day, after several attempts, I finally managed to get through to someone. I was told my order was delayed, though they couldn't provide a specific reason or a new delivery estimate. Later that same day (14 August), I received an email stating that the item was out of stock, my order was canceled, and a refund had been issued.
Fast forward one week, and I still haven't received a refund receipt, my money back, or any further updates. Not to mention that I was left without the dress I chose and had no time to find a replacement. I have tried contacting them again today - spending 40 minutes on the phone without success, as well as sending emails - with no luck whatsoever.
Honestly, if my husband hadn't bought from them successfully in the past, I would think this site was a scam. Please process my refund ASAP! And please, please, have some respect for your customers that entrust you with their dreams and their money!

7 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Alyon,

Thank you for your review.

We are sorry that you have not had a more positive experience with your order.

We can confirm that your refund has since been processed.

We do apologise for the inconvenience caused and please be assured that the feedback that you have raised with our team has been noted to help us continue to improve our service.

Kind regards,
BrandAlley

Rated 3 out of 5 stars

Always loved shopping at BrandAlley but…

Always loved shopping at BrandAlley but have been waiting for months for 3 refunds. I have been given a ticket number many times to be contacted but nobody contacts me. After decades of shopping with them it is sad to see this slump in their performance. I believe they were doing some changes but this shouldn't affect refunds. They have already lost an item worth £90 which they said they didn't receive. The Company is a good Company when it functions properly.

20 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not had more positive experiences with returns that you have made.

We've requested for some information to help us to look into these matters further.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Difficult to get a refund

Ordered Brook Taverner trousers which were too small. They couldn't process the return on their website for some reason and directed me to an email address, but nobody has replied for 4 days. Impossible to talk to them on the phone either-after 20 mins of holding, you are being disconnected.

20 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Antun,

Thank you for your review.

We are sorry that you have not received the information on how you can make your return.

The item that you are trying to return was sold and delivered by our partner. This will mean that the return will need to be made with them.

We can see that you have marked this within your account that you wish to return. We have opened a thread with the partner to clarify this information for you.

You should be able to see this thread within your BrandAlley account by going to the 'Message' option for this item within its order. You will also be able to respond directly there too.

You should receive an update there very soon with the additional information.

Should you not have a response from the partner within 72 hours, please contact our Customer Experience team, by following this link: https://help.brandalley.co.uk/hc/en-gb/requests/new.

We are sorry for the inconvenience caused and your feedback has been noted.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Returned an item with full tracking details confirming receipt of return. Still refusing to issue a refund 1 month later. Terrible experience and will not be using brandalley in the future again.

20 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Philip,

Thank you for your review.

We are sorry that you have not received a refund for the return that has been made.

To help us to look into this further, we've requested some details via Trustpilot.

We do apologise for the inconvenience that has been caused and that this has not been a more seamless experience for you.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Glitchy site lost all my items after selecting to remove just one !! Frustrating experience

Really unhappy I spent some time choosing items finally decided to check the items and then make payment only to loose an entire basket of items as I selected to remove an item very glitchy site frustrating to use wasted over 3 hours I won't be going through it all again you just lost over £200 worth of order ! Fuming !

20 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Titch,

Thank you for your review.

We are sorry to read that you experienced this issue when attempting to place your order.

We have noted your feedback and raised this comment internally to help prevent situations like this from happening at a future time.

Should you experience any issue with our website, please do not hesitate to reach out to our Customer Experience team.

We are sorry for the inconvenience caused.

Kind regards,
BrandAlley

Rated 5 out of 5 stars

Second to None!!

I received excellent customer service from the Brand Alley Customer Services Advisor in response to my refund related query.

The customer service advisor responded promptly & provided a full response to my query. He advised me of the action he’d taken on my behalf, including an escalation and managed my expectations by providing me with a timeline. Thank you!!

14 August 2026
Unprompted review
Rated 1 out of 5 stars

Shocking company - do not trust

Brand Alley have had my returned items 6-7 weeks. Eventually I spoke to Customer Services who agreed to issue refund within 3-5 days. That was a week ago. Still nothing. I tried phoning today and the operator deliberately put the phone down when I asked about my refunds. What a terrible company. Do not believe the positive reviews written by people who’ve been paid to do so! I will never buy from this disreputable company again. I spent a lot with them in the past, but no more, as they can’t be trusted to refund. The items I returned are back on sale on their website! Shocking behaviour.
UPDATE: After publishing this review, suddenly 3 out of the 4 refunds are now pending on my credit card! One to go, after a majorly time-consuming battle. I’ve questioned if it’s worth my time over this, but I decided Brand Alley cannot get away with holding customers’ returns for this length of time, avoiding refunds, hoping customers will give up.

19 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not yet received a refund for the return that you made.

We've requested some information via Trustpilot to help us with looking into this feedback further.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

No communication, no delivery

I placed an order on 8 July 2026, with expected delivery to be 28 Jul-1 Aug. I haven't received the item.

I contacted their help service online on 11th Aug, they said they will respond in 7 days and haven't. I just tried to call and was on hold for 21 minutes, only for the call to be cut off. The chat function online is purely an AI bot, so can't help with actual requests.

I don't mind if the order is going to take a while, I just want to know when I can expect it, and to actually hear from someone - rather than taking my money and not communicating with me.

My ticket number for this issue is 1203590

19 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Faye,

Thank you for your review.

We are sorry that you have not received this item and the estimated delivery date has since passed.

Thank you for your patience whilst this has been raised with our Customer Experience team. We will liaise with you via the ticket that has been opened to assist you further.

We do apologise for the inconvenience caused by this delay.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

The worst customer service ever

The worst customer service ever! Ordered Levi’s shorts on 12th July, I’m still waiting for them five weeks later. I’ve contacted the company three times now, no response and no sign of my shorts! Avoid using this company, they will take your money and not deliver your goods!

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Lisa,

Thank you for your review.

We are sorry to read that you have not yet received the Levi shorts.

We've requested some information via Trustpilot to help us to look into this matter further.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

i placed an order and paid on the 16th…

i placed an order and paid on the 16th august i have not received a confirmation e mail 4 days later, i have tried ringing 5 times today waiting a long time each time, to be told they are too busy and call ended, i have tried their chat ai, to be told that i need an order number,,, no e mail, no order number now their chat ai wont answer,,any ideas

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Shaun,

Thank you for your review.

We are sorry to read that you have not received your order confirmation.

To help us to look into this feedback, we've requested for some further details via Trustpilot.

Kind regards,
BrandAlley

Rated 5 out of 5 stars

The feedback is for the agent at BA…

This feedback is for the agent I dealt with, Shannan. She was very helpful in her reply and actions to sort out a messy situation involving two orders I placed with BrandAlley, which I am quite disappointed with. One return was lost and one order was not received.

Thank you, Shannan, for all your help and support.

16 August 2026
Unprompted review
Rated 1 out of 5 stars

Its like speaking to a 'MACHINE'!!

OMG! Its like speaking to a 'machine' (which can't read/remember or respond correctly). Regarding your response to me, I will respond in LARGE TYPE. Here goes! I RECEIVED ALL MY ITEMS.... EXCEPT 1/ONE. THE 1/ONE ITEM WAS A JACKET WHICH I PAID £49.99. THE BANK CHECKED WITH BA AND THEY TOO NOTICED YOU HAD GONE INTO LIQUIDATION. THEREFORE THE BANK REFUNDED ME WITH MY £49.99. HIP HIP HOORAY! PLEASE DO NOT RESPOND, YOU HAVE BEEN BLOCKED. Peace at last! No more boredom. Yawn! 😉

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Anne,

Thank you for your review.

We are sorry that you did not receive this item.

We have noted your feedback about your communication with our team and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Extremely disappointing customer service

I have to say that my experience with BrandAlley has been absolutely shocking. I placed an order with BrandAlley and, at the time of ordering, I was not aware that the items were being supplied by a third-party seller. I now need to return two of the items, and trying to find out how to actually return them has been an absolute nightmare.
I have spent hours trying to contact BrandAlley customer service, only to be left waiting for an incredibly long time. On 5 occasion I waited for around an hour, only for the call to be disconnected. I have tried repeatedly to get through to someone, but have simply been unable to speak to an actual customer service adviser.
I find it completely unacceptable that a customer can place an order through BrandAlley but then be left struggling to work out how to return the goods. If third-party sellers are involved, this should be made crystal clear at the point of purchase, along with straightforward instructions on how returns are handled.
I have never experienced such difficulty trying to return items. The whole process has been extremely frustrating and has taken up hours of my time simply trying to get some basic assistance.
For me, customer service is just as important as the product itself, and unfortunately BrandAlley has fallen very far short on this occasion. This has been an exceptionally poor experience, and I would strongly urge BrandAlley to seriously look at the way it deals with customers who need to make a return.

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Ashok,

Thank you for your review.

We are sorry for the experience that you have had with the return for your order.

The items in your order are sold and delivered by our partner. As such, the returns would need to be made to them directly. We offer the ability to communicate directly to the partner by selecting the 'Message' option within the order.

We can see that following the contact that was raised with them a link and address has been shared. You should also be able to see those details within the thread.

We are sorry for the inconvenience caused with trying to make this return. Please be assured that the feedback that you have raised with our team regarding this has been noted.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Abysmal customer experience

Been waiting over a month for a refund. No way to get hold of an actual human being. I sent my return and it was delivered to them on the 23rd of July. Despite chasing them multiple times and being told someone will get back to me within 7 days I’ve had nothing. I was a repeat customer but BrandAlley are on my avoid list after this experience. Will probably have to go through bank for my refund. Extremely disappointed

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not yet received the refund for this return.

Our team will liaise with you via the thread that you have opened to help ensure that this is resolved. Thank you for your patience, whilst this has been raised with our team.

We do apologise for the inconvenience that this has caused.

Kind regards,
BrandAlley

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