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boohoo Reviews 

207,765
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 4,272 reviews, most reviewers were unhappy with their experience overall. Many people found customer service to be unhelpful, unresponsive, and difficult to reach, often encountering only automated responses. Consumers experienced significant delays or outright refusal in receiving refunds, with some reporting partial refunds or deductions. Reviewers frequently encountered difficulties with the return process, including issues with the online portal, unacknowledged returns, and complicated procedures. Many also received incorrect items, wrong sizes, or products that did not match descriptions or had poor quality, with some orders not arriving at all. However, some customers also noted positive experiences with specific customer service representatives, who were described as helpful, quick to respond, and effective in resolving issues.

What people talk about most

Customer service

Clients share negative opinions on customer service, with many reviewers expressing frustration and... See more

Refund

Reviewers express widespread dissatisfaction with the refund process, frequently reporting significant delays... See more

Order

Consumers express significant dissatisfaction with their orders, frequently reporting issues such as... See more

Return policy

Customers consistently note negative experiences with the return policy, describing the process as... See more

Product

People report negative experiences with product, citing issues with incorrect items, sizing discrepancies,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the deliv... See more

Rated 2 out of 5 stars

I ordered something Express delivery with my premier account on 18th May 26. It’s now 2nd June 26 and it hasn’t turned up. The item has clearly been lost by Evri, but boohoo haven’t refunded me yet. Y... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

Ordered a dress for a memorial but Boohoo sent me the incorrect size. Contacted them requesting a refund and was told that I needed to wait 2 weeks to be credited. 2 weeks later, I had to con... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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No recent history of asking for reviews

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2.4

All reviews

(207,765)

4,545 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer service from Kai

Great customer service from Kai. Question answered quickly. Hopefully no problems with my order now.

1 July 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Deb,
We're so happy to hear that our team provided you with excellent service and quickly answered your question. Thank you for your kind words!
Raja

Rated 5 out of 5 stars

Kai was very helpful and quick to…

Kai was very helpful and quick to respond to my queries

1 July 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Chloe,
We're so happy to hear that our team member provided such helpful and prompt assistance. We appreciate your kind words!
Many thanks,
Raja

Rated 2 out of 5 stars

Never again

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the delivery cost was over looked. Nevertheless, still havent received the refund of what ever is left despite being assured the refund is on its way. Never again with boohoo. Such a shame.

11 June 2026
Unprompted review
Rated 5 out of 5 stars

Contacted Boohoo on there WhatsApp…

Contacted Boohoo on there WhatsApp group I got a response straight away with a very helpful response and the question answered quickly, great customer service from Kai

30 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Victoria,
We are so pleased to hear about your positive experience with our customer service team. It's wonderful to know that our WhatsApp support was helpful and that your question was answered quickly. We appreciate you sharing your feedback!
Many thanks,
Raja

Rated 1 out of 5 stars

Awful!

Awful!
Everytime I order lately, there is an issue with the return. They say you have returned less items than you have, try to give you less money, and also try to give you credit when you have opted for original payment method! There on the scam! No contact number, no live chat. When you message, they don’t even read the messages properly. I’m going to be closing my account. Too much hassle, shouldn’t be this hard when your return.

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Worst Refund Process ever for boohoo mistake

Boohoo Australia sent me my wedding shoes in UK sizing so they were huge, I tried to explain the mistake and eventually they sent me a label to return, it’s been a month with no refund and when emailing them they asked for proof of return, for a label they sent me. Still no refund, very frustrating, I won’t ever purchase from them again.

2 June 2026
Unprompted review
Rated 1 out of 5 stars

Awful company to deal with

Bought 4 items. Returned 3. They charged me £1.99 to return each item plus the £4.99 which I knew id have to pay. Took over a month to get a refund on 1 item because it came from a third party. You cannot contact them only by WhatsApp or messenger. You might be lucky to get a real person and then they don’t understand you. I did email them through a complaints email. I’ve now asked them to delete my account (guess what I’m still waiting for a reply) I will never use this company again, absolutely appalling to deal with.

5 June 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous customer service

I used to love boohoo, but they have gone so downhill. The quality is often poor but the main problem is their appalling customer service. You can't speak to anyone, you can't contact a manager on chat. You are faced with bots and then humans who just don't listen to what you are saying. After I finally manage to get rid of the voucher I own, I won't be shopping with them again. I bought several items with a £30 voucher and cash, wanted to keep a £50 dress and return the rest but they are insisting on refunding the gift card before any cash, so I now have to return the entire order, lose more money from delivery and returns costs, and reorder the exact same dress again, just to use the gift card. Absolutely ridiculous, and just one of many problems I've had with them over the years

27 June 2026
Unprompted review
Rated 1 out of 5 stars

Appalling returns management.

Appalling returns management.
This is the second time I've ordered products that I have needed to return and the process has been complicated both times.

They make you pay to return product and then don't issue the refund.

InPost confirmed return was made on 15th June and I'm still waiting for my money back. It's really poor customer service and I will not be ordering again!!

15 June 2026
Unprompted review
Rated 1 out of 5 stars

Awful company

I ordered the exact same pair of joggers in the same size that I’d bought around three months earlier. The original pair fit perfectly, but the new pair was significantly different in size despite being labelled identically. Because of the inconsistent sizing, I had to pay to return the item after already paying for delivery. I contacted customer service explaining that this wasn’t a case of ordering the wrong size, but a product consistency issue. Rather than acknowledging this or offering any goodwill gesture such as a discount code or free shipping on a replacement, I only received generic responses refusing any compensation. Very disappointing experience for a returning customer.

29 June 2026
Unprompted review
Rated 2 out of 5 stars

Their Customer Service is a nonsense

It took more than 10 days of daily texts with the CS to solve my issue: I needed return labels that I could not get by email.
They don’t give any support ticket, so you have to wait, wait, wait for a reply from a human after tearing your hair out because you keep meeting KAI, K for Knucklehead! AI assistant.
I gave a 2 because at last and by chance I came across Cory who understood my request and sent in no time those long-awaited labels. Thank you Cory!

29 June 2026
Unprompted review
Rated 1 out of 5 stars

Would give 0 stars if I could

Would give 0 stars if I could!

Absolutely disgusting customer service from Boohoo.

I placed an order and, after 9 days, there has been absolutely no update whatsoever on the tracking.

I contacted Evri directly, who confirmed that my parcel is most likely lost somewhere in their network. I provided Boohoo with screenshots and evidence of this, yet they’ve made no effort to replace my order or issue a refund.

Instead, their customer service has been appalling. Responses take days, and when they finally do reply, it’s nothing but the same copy-and-paste response telling me to “wait” – despite the fact that the tracking hasn’t moved in almost 10 days and Evri themselves have admitted they can’t locate the parcel.

I’ve now had no choice but to open a dispute with my bank because Boohoo have completely failed to resolve the issue. It’s unacceptable that customers are expected to chase for answers while being ignored and left out of pocket.

Avoid this company if you value your time, money, and sanity. Once they’ve got your money, don’t expect any meaningful customer service if something goes wrong.

29 June 2026
Unprompted review
Rated 5 out of 5 stars

Custom service

Its my second time ordering from boohoo and I really like the site. I had a problem with the shipment but Kai really helped me going through it with kindness.

29 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Angela,
We're so happy to hear you enjoy our site and that our team could assist you with your shipment issue. We appreciate your kind words!
Many thanks,
Raja

Rated 2 out of 5 stars

Bad service

I have ordered multiple times from boohoo, and in the beginning 2023/2024 it was always good. Now since a few years the delivery, communication and quality seems to be downgrading. I returned clothes bc it was to small for me and it took almost over 2 months to get me my money back.

29 June 2026
Unprompted review
Rated 5 out of 5 stars

I ordered clothes and had issued with…

I ordered clothes and had issued with them. I contacted customer service for help with refunding the items and Peryton was extremely helpful, talked me through what I needed to do, and then sorted everything out for me.

29 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey James,
We're happy to hear that our team member Peryton was able to assist you effectively with your refund. We appreciate you sharing your positive experience with us.
Many thanks,
Raja

Rated 5 out of 5 stars

Had some issues with the purchase I…

Had some issues with the purchase I made and their customer service team came through. Really amazing service and communication on point, was getting response even on the weekends and got my refund straight away. 100% recommend

29 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Hana,
We are so glad our customer service team could assist you promptly with your purchase and facilitate a quick refund. We appreciate you sharing your positive experience!
Many thanks,
Raja

Rated 5 out of 5 stars

Spencer was absolutely brilliant thanks…

Spencer was absolutely brilliant thanks so much for your assistance and support
with solving my inquiry

28 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Ewelina,
We are so happy to hear that our team member Spencer, provided you with such excellent assistance and support. We appreciate you sharing your positive experience with us.
Many thanks,
Raja

Rated 1 out of 5 stars

Bought a dress for a party

Bought a dress for a party. Did not come in time and didn’t even arrive. I payed for insurance and the insurance didn’t even want to accept the request for a refund. The whole insurance website IS A SCAM. They are laggy and glitchy and the dress cannot be tracked. I wrote to customer services and they told me that I should contact the delivery service. But which one???? They sent me THREE different delivery service websites and none of them could track my parcel. DO NOT BUT FROM HERE!!!!

8 April 2026
Unprompted review

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