Becauseofalice Reviews 

I ordered from BOA for the first time and my package was missing. Lucy was super helpful in helping me get my package delivered and was very responsive! She’s a great asset to the company!

CS employee Lucy helped me very gentle and prompt when my order was lost! with her help a new order was sent.

If I could give 0 stars I would. I returned two items on the 23rd of July, on the 19th Aug I had to follow up because I hadn't heard anything back. They have now said I sent the wrong item back to them and sent an image of an item that I have never seen before as proof o.

Actually disgusted at the bare face lying and will never be ordering again. Just because the good experiences are good do NOT ignore what the bad situations look like.

Very disappointing experience

I ordered a pair of trousers in size S, but the actual waist measurement was 86 cm, According to BOA’s own size guide, a size S waist should measure 60–66 cm. The size S trousers I received measured approximately 86 cm at the waist — around 20–26 cm larger than their advertised size range.

I contacted customer service because this was clearly not a normal change-of-mind return. Although I was eventually told that the return fee could be refunded, I was still expected to go through the return process, locate a drop-off point, send the item back, wait for the refund, and then contact customer service again to reclaim the return fee.

The £4–£5 involved is irrelevant to me. What is disappointing is the amount of inconvenience placed on the customer to resolve a problem with an incorrectly sized product.

At this point, it simply isn’t worth any more of my time. The experience has left me extremely disappointed with both the product and the customer service, and I would not purchase from this brand again.

I had an issue with an order that I never received due to delivery problems, so I contacted BOA customer service. Lucy was incredibly helpful and arranged for my entire order to be resent to a new address, with no additional charges. She made the whole process so smooth and easy. I really recommend this brand, not only for their amazing clothes but also for their excellent customer service. Thank you so much, Lucy!

Getting your new member coupon was challenging. I emailed Lucy and she was AMAZING took care of everything and completed my info and sent me everything I needed. Thank you Lucy you are awesome!!! I havent received my purchase yet, but cant wait!

Quick speedy delivery, had to return some items and i had a bit of an issue with deadlines but the team were super helpful and dealt with any issues as soon as i reached out

Had a frustrating experience with returning an item, contacted customer Service for support. Lucy assisted and resolved, immediately - one very happy customer :-)

Lucy G was amazing - after receiving a faulty dress which I bought in the sale and I couldn’t return, Lucy made sure we came to a solution that made me feel so much better! She couldn’t send me a replacement as the size was out of stock but she was able to send me a similar style dress in the same colour that would work as a bridesmaids dress for my friends wedding. Lucy was incredibly understanding and considerate and, despite the faulty dress, made me think I would absolutely buy from BOA again. Thank you so much Lucy! You made my day!!!

Very helpful and quick response!Thank you Lucy!!!

I really wanted to like this brand, but unfortunately I had a very bad experience. The materials feel extremely cheap for the price, and even the cut and finish of the dress made it look much lower quality than I expected.

On top of that, I only realised afterwards that they have a very restrictive 14-day return window. I contacted them while still within 30 days, explaining that the garment was simply unsuitable, but they still refused to accept the return. This just added to the overall bad experience and, in my opinion, reflects the ethos of a cheap company.

I wouldn’t mind so much if the prices reflected the quality, but they really don’t. I’m now stuck with a garment I won’t wear and feel I significantly overpaid for.

Really disappointing, and definitely not a brand I would purchase from again.

I received my cape from BOA and love it! Unfortunately the botton clasp had come off on arrival so I reached out to customer service and in less than 24 hours Lucy G responded apologising and offered to send me a replacement. She was so friendly, proactive and helpful I’m really impressed with their customer service and the overall product. I’ll definitely be shopping for more pieces in the future!

I experienced unexpected damage to an item while wearing it and BOA’s customer service was great. Lucy was incredibly helpful and rectified the issue very quickly and without any trouble at all. Perfect example of great customer service and will definitely order from them again!

I had an issue with the delivery service losing my order and Lucy replied to my email straight away and had the issue sorted within the day. She was extremely helpful and apologetic and so easy to deal with. Great customer service!🙏🙌❤️

10/10 customer service. Lucy was such great help! +the dresses i ordered looked amazing!

Thanks, Lucy for getting back to me about my inquiry so quickly!

I was eyeing this dress for a few weeks and it went out of stock the day that I was going to purchase it. I emailed Lucy and asked if they could keep an eye out incase anyone returned it or for any insight on if they would restock.

She emailed me quickly after I submitted my inquiry and said that they are restocking in the next 1-2 weeks and that she would let me know!

Super excited and can't wait to wear this dress!

The garments are superb; I will definitely order again. Moreover, customer care is exceptional. I had an issue returning an item, and Lucy helped me out quickly and kindly. :)

I had an issue with a dress I ordered which arrived faulty. Lucy was fantastic, she put my mind at ease straight away and had the dress replaced and sent to me within 2 days! Great to experience such kindness and excellent customer service!
The new dress arrived and the quality is amazing!

Unfortunately i would not recommend this company due to the personal experience i've had trying to return items. For whatever reason, the returns portal will not allow me to move forward both on PC and mobile device once i have selected all the items I wish to return. Therefore I reached out to the customer support team over a week ago, to ask them to issue the label for me and provided instructions on what items I wanted to return. it's been over 10 days, we are no further forward, all i received is emails with minimal text, asking me to try again, or tell them what items i want to return. I've done this now 4 times. I just want to return my items for a refund. The clothes are good quality but sizing is awful.

Customer service went above and beyond when I had a concern regarding an item I purchased. Lucy was very efficient in resolving the issue for me, and I couldn’t have asked for a more tentative response. The dress is beautiful and I will definitely be a returning customer.