Becauseofalice Reviews 

2,988
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 749 reviews, reviewers overwhelmingly had a great experience with this company, often sharing wonderful stories about their positive interactions with the support team. Consumers frequently praise the helpful staff for providing exceptionally fast responses, friendly communication, and practical solutions when successfully resolving unexpected order delivery and shipping problems. However, some customers also noted that certain garments unfortunately arrived with minor fabric defects, unexpected creases, or noticeable quality flaws that required prompt assistance. A small group of people additionally experienced occasional technical difficulties using the online returns portal or finding the correct clothing sizing for their purchases.

What people talk about most

Customer service

Clients share positive opinions on customer service, frequently praising quick response times and friendly... See more

Staff

People report positive experiences with staff, highlighting quick turnaround times and professional support... See more

Product

Reviewers express mixed feelings about the products, with some consumers praising the gorgeous pieces,... See more

Response time

Reviewers highlight positive aspects of response time, expressing great satisfaction with the extremely... See more

Order

Consumers find order experiences to be mixed, as some reviewers praise the high quality garments and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always a great experience when shopping with BOA. Lucy from customer support was particularly helpful when my refund was taking a little long than usual to process. I emailed CS the details and wi... See more

Rated 5 out of 5 stars

Just spoke to Lucy on customer service, excellent!! Came back straight away so 5 stars … However, I’m still waiting for a refund after 8 weeks …. Hopefully a blip as I love your products !

Rated 5 out of 5 stars

I have just had the best customer experience with BOA. I ordered a dress that I would like to use as my wedding dress and even though the dress is beautiful and I love how it looks on me, it had a sma... See more

Rated 5 out of 5 stars

Parcel arrived promptly and products were just as described. One of my items I love but the other didn’t suit me so I wanted to send it back. When I couldn’t get the returns portal to work, I emailed... See more



Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.4

All reviews

(2,988)

745 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Awful customer service experience

Awful customer service. Item delivered to the wrong address, dress was huge and fitted terribly. Company wouldn’t accept my return 2 days outside return policy (16 days) for a refund or store credit so I’m left with a dress I’ll never wear. Customer service was incredibly unhelpful and dismissive.

1 September 2026
Unprompted review
Rated 5 out of 5 stars

Costumer service

Many thanks to Lucy from customer service for her kindness and help! My package never arrived, but after sending an email, I received an immediate response. Really appreciate the excellent customer service!

2 September 2026
Unprompted review
Rated 2 out of 5 stars

Be careful of return costs!!

Be careful of return costs!!!
I had ordered a dress arrived - too big. So I then sent for smaller size and sent the note back. They took £9.00 off my refund in return! Then other as sent that back too - the same!! They also promise refund in 5 days - try 2 weeks! Not pleased

31 August 2026
Unprompted review
Rated 5 out of 5 stars

Customer service

I had an issue with my order after the delivery was delayed and the carrier was unable to help me, so I was honestly feeling very stressed. However, the customer service from Because of Alice was amazing throughout the entire process.

They offered me different solutions, and when I explained that I did not want a refund and preferred to receive the same items, they listened and arranged everything exactly as I requested. Lucy was especially kind, patient and helpful. She always stayed in touch and made a frustrating situation so much easier for me.

The clothes are also incredible, and I would absolutely order from Because of Alice again. I feel confident shopping with them knowing that their customer service genuinely cares and will do everything possible to find the right solution.

31 August 2026
Unprompted review
Rated 1 out of 5 stars

Inconsistent customer treatment

Ordered a dress, tried it on inside, didn’t fit so put it back in the packaging and returned the item. This company is claiming that there is a mark on the dress and have taken 10% off of my refund, I’ve disputed and vehemently deny this was made my me yet the poor customer service response is to quote the policy back at me. I challenged their treatment of customers fairly as a friend got a dress for free because they sent her the wrong one yet they’re taking money off me for soemthing I didn’t do and the dress is sellable.
Disgraceful and to now just ignore me isn’t good enough. Not worth the risk of ordering from them, the products are worth the money from a quality point of view.

10 August 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service from Lucy at Because…

Excellent service from Lucy at Because of Alice. The quality of clothing is amazing from this brand but when I needed to contact Customer Service, they responded promptly and answered my query without delay. They were amazing and provided a solution right away. Thank you again Lucy 😊

24 August 2026
Unprompted review
Rated 5 out of 5 stars

I contacted BOA as I received the wrong…

I contacted BOA as I received the wrong sized order, they dealt with it really quickly and professionally. I spoke to Lucy and she was lovely throughout the whole thing and sent me out the correct size. I will definitely be back to purchase more in the future as the clothing is fantastic quality.

26 August 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Great customer service! Best I’ve had in a clothing brand. I ordered a dress for my wedding and when arrived it was faulty in a few areas. I had a quick response from the customer care team and Lucy was amazing! Quick communication, kind and empathic helping me to sort getting a dress without these issues!!

Would 100% recommend :)

26 August 2026
Unprompted review
Rated 1 out of 5 stars

Returned a jacket that was poor…

Returned a jacket that was poor quality, I was shocked as I’m a regular customer and usually love their items. I returned it and waited weeks and weeks for the return to be processed to them finally saying they will partially refund it because I had “worn it”. It was thin and looked tiny, it wouldn’t have even fitted over my arm. I am really unhappy and will not be buying anything else. I find it interesting how you can wear a jacket out with tags on and can’t even fit your arm in.

25 August 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

The return process I found quite confusing but the customer service was great at explaining over email and helping me get my returns done in time. Thank you Lucy!

22 August 2026
Unprompted review
Rated 5 out of 5 stars

Due to a problem with parcel driver

Due to a problem with parcel driver, my item was not delivered and went missing. I was able to contact BOA and have my item re delivered quickly. Lucy was very quick and efficient with handling my enquiry.

24 August 2026
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

In error I had returned 2 incorrect items to BOA. I was really worried that I would not be able to retrieve them. Lucy at BOA was my guardian angel and was able to assist my query. She provided daily status updates which I really appreciated, and as promised I received them back this weekend. Lucy answered my daily emails with such a calm tone & reassurance she was a true professional! Thanks you x

21 August 2026
Unprompted review

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