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Beautinow B.V. Reviews 

1,804
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 129 reviews, reviewers had a great experience with this company. Customers consistently praise the fantastic selection of luxury niche perfumes and state that the product prices are truly unbeatable compared to other competing online stores. Shoppers regularly mention that their orders arrive very quickly, and the items are always carefully and securely packaged to prevent any possible transit damage. However, some reviewers were not happy with customer service, sharing that support agents could be unresponsive or completely unhelpful when urgent issues arose. Some people also felt that unexpected delivery delays, missing products, or incorrect items created frustrating situations during their overall shopping journey.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many expressing satisfaction regarding... See more

Delivery service

People report ambiguous experiences with delivery_service. Many customers praise the exceptionally fast... See more

Order

Customers had ambiguous experiences with order processes, reflecting a clear split in consumer satisfaction.... See more

Price

Consumers find price to be positive, frequently highlighting unbeatable rates and mega competitive deals on... See more

Customer service

Users describe ambiguous interactions with customer_service, as opinions and experiences vary wildly among... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great prices but as they have established themselves they have increased the price accordingly making them slightly cheaper then competitors compared to before when the deals were insane. The delivery... See more

Rated 5 out of 5 stars

Picked up Amouage Guidance from Beautinow and it’s 100% legit — scent profile, depth, and longevity are exactly what they should be. Anyone familiar with the fragrance will immediately know it’s... See more

Company replied

Rated 5 out of 5 stars

I simply love Beautynow! From the moment I made my first purchase, I was captivated by the incredible selection of perfumes and the attention to detail. Each fragrance I've tried has become a uni... See more

Rated 5 out of 5 stars

I have purchased multiple times more that 10 orders on BN (my last purchase was recently, 22/08/2025) and never had a single issue, shipping to Italy usually 4/5 days with tracking number , all the th... See more


Company details

  1. Cosmetics and Perfumes Supplier
  2. Perfume Store

Written by the company

Beautinow is your destination for niche perfumes, designer fragrances, and luxury cosmetics. Discover an exclusive collection of niche perfumes, high-end designer fragrances, and luxury cosmetics at Beautinow. We bring together the best of rare and unique scents, perfect for those who value individuality and craftsmanship in their fragrance choices. From boutique, hard-to-find perfume houses to renowned designer brands, our carefully curated selection offers something for everyone. Whether you're searching for your next signature scent or a high-quality beauty product, Beautinow delivers a premium experience with every purchase, featuring competitive prices and fast, reliable shipping.


Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 95% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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3.8

All reviews

(1,804)

128 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Ghosted by Customer service, never got the product

I ordered a fragrance more than a month ago (05/05/2025). It never arrived, and PostNL says it was not physically offered. I tried to reach BeautyNow through their website, email, and Facebook. They only responded through Facebook (20/05/2025), saying they had contacted the delivery company but could only start an investigation after three weeks and that I should contact them again the following week. It's been more than three weeks since that message, and I've been trying to contact them daily, but I only get an out-of-office automatic response (if I get a response at all). #BN2025050570908

9 June 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Hi Marco, I am sorry for this. I could not find the messages from you, maybe they went to spam? I will ask my colleagues to contact you

Rated 1 out of 5 stars

no refund

I returned the order (I refused to pick up from the courier as recommended by the store). It has been over 3 weeks since the return was delivered (15 may 2025). I still have not received the money and the store does not respond to my emails.
BN2025050871675

15 May 2025
Unprompted review
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Reply from Beautinow B.V.

Hi Adrian, I am sorry to hear that. What is your order number so I can ask my colleagues to check?

Rated 1 out of 5 stars

Missing QR code from inside

SCETCHY! GREYMARKET!

I received an opened and resealed Amouage with specially scratched QR code from the inside!
Guaranteed waterned down perfume, performance no WAY near original.

Don’t fall for greed and buy from these scammers, get it from trusted sources, I’d rather pay more than full price then spending on a used perfume!

5 June 2025
Unprompted review
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Reply from Beautinow B.V.

We are sorry that you are disappointed with your order! You have received a decoded perfume. Unfortunately, we do not decide which perfume to get decoded and which not. Our distributors remove the code from some of the fragrances because they do not want the manufacturer to find out which country these items are coming from. However, that does not mean that the perfume is not authentic. For more information on decoded products, you can check this website out - https://blog.maxaroma.com/what-are-decoded-perfumes/. I hope I was able to sufficiently inform you!

Rated 1 out of 5 stars

Disappointment

I ordered 3 times, okay. During this last campaign, minus 10% was a disaster! 10 days after payment, I inquired about my paid goods, which were still in the process of being prepared? Customer service is very weak, unprofessional. After two reminders, they returned my payment without any apology or communication, resulting in a loss for me of €19. Great disappointment!

2 June 2025
Unprompted review
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Reply from Beautinow B.V.

Hello, we are sorry for the inconvenience. We will strive to do better next time and communicate more transparently

Rated 1 out of 5 stars

Stay away: authentic scents but nightmare ordering and payments

Four orders with Beautinow so far. All the scents delivered were authentic, no fakes. However, buying it and making the payment on their site is a perpetual disaster that requires numerous tries. Their so called customer service is uniquely inept and unhelpful.

Do not get blinded by greed and suffer all the Beautinow horrors just to save a few pennies. Use credible online shops instead.

30 May 2025
Unprompted review
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Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement. Our customer service will contact you after the parcel has been returned and checked and you will be refunded.

Thank you for bringing this to our attention.

Rated 1 out of 5 stars

Not good..

Update:
Despite the reply no follow up happened.

Not good..

After all the positive reviews I trusted and ordered and expensive perfume (for me).

My package was shipped on the 6th of May almost a month ago apparently from NL (I am in NL) and never arrived. The customer support team stopped replying after the first email and I am just out of pocket with the money and no package.

I'd like a resolution asap but they keep not replying.. order BN2025050570920

30 May 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Hi dear, I am very sorry for this situation. I have filed a case with PostNL, I shall contact you privately once I have more information

Rated 1 out of 5 stars

Horrible customer service

Made an order a few weeks ago and the package was returned to this company, the tracking says it’s delivered and they got the package. Since then ( May 23th) I have been constantly sending them emails and using the live chat on the website and I’m getting absolutely no answers at all from them
I need this package for a gift and was going to Reorder this fragrance to a new address as soon as they gave me a refund but I’m still waiting.
Order: BN2025051974624

23 May 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement. Our customer service will contact you after the parcel has been returned and checked and you will be refunded.

Thank you for bringing this to our attention.

Rated 1 out of 5 stars

No refund, no response – completely ignored by customer service

I returned my order (BN2025050170287) to Beautinow using the return label they provided. The package was delivered and received on June 9th, 2025, confirmed by DHL tracking (JVGL06249049001662449317).

Since then, I have received no confirmation of the return, no refund via Klarna, and absolutely no reply to any of my emails – despite multiple polite and clear messages referencing my order and the EU refund policy (Directive 2011/83/EU).

To make matters worse, Beautinow’s customer service has now completely ghosted me – no replies at all. The legal 14-day refund period has long passed, and I’m still without both my money and any support.

This level of service is unacceptable, especially for an EU-based company. It feels like once they receive your money, they disappear.

I will update this review if the issue is resolved.

EDIT: Still nothing, Customer Support is still ghosting me. And nobody contacted me… I have never had such a bad experience with a online shop….

28 May 2025
Unprompted review
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Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement. Our customer service will contact you after the parcel has been returned and checked and you will be refunded.

Thank you for bringing this to our attention.

Rated 1 out of 5 stars

Terrible service and zero accountability

Order placed a month and 2 days ago. Courier handed the delivery over to someone else (building reception) when I was supposed to sign for it. Parcel was empty aside from some free samples. Complained to customer service and an investigation is launched. Since I didn’t sign for it, I don’t know whether or not it was tampered with when it was “delivered”. CS makes me go to my post office to get a complaint form, fill it, scan and send it to them. Over 3 weeks ago. No updates since. Just give me my money back. Your courier did not fulfill their contract with you. I should not be made to run around trying to get my items or money back. Ordered from them twice before with great prices and quality, but suppose I was just lucky. Never again.

26 April 2025
Unprompted review
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Reply from Beautinow B.V.

Hello, I am sorry to hear about this situation. Could you please contact us with your order number so we can take another look?

Rated 1 out of 5 stars

Amouage order over 1m ago

Have ordered an Amouage perfume over a month ago. Customer service phone never answers and suggests you send mail. When mail is sent I always get a reply ( not even apologetic ) saying they are still preparing shippment - just like that.
Will never buy again from this people and considering reporting them legally

26 May 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement. Our customer service will contact you after the parcel has been returned and checked and you will be refunded.

Thank you for bringing this to our attention.

Rated 1 out of 5 stars

Authentic products at competitive prices - service not so great

Authentic products at super competitive prices - unfortunately, the customer service isn't the best, and with UPS as their delivery company of choice, you can bet on having a nightmare of sorting things out once there is an unexpected issue.

Had 2 deliveries return to sender despite leaving instructions to leave in safe place (which of course isn't beautinows' responsibility) but upon me reaching out to support the answer was literally one sentence from Maya: "Hi! Okay, we will let you know when we have received your orders"

Upon me kindly asking: Could you give me some info regarding next steps?

I receive the same answer: "Yes, we will let you know when we have received your orders". Nothing else. No we will get this sorted for you; or we have escalated this with UPS and are investigating...

I don't need all the super friendly fluff - but a little more communication regarding what will happen next shouldn't be too much to ask.

Update: 1 month has passed no refund has been issued. Tried the website chat and after 1h in the queue I gave up and opened an email support ticket more than a week ago and still beautinow is unresponsive. I'm sure they are legit since I have had many orders without any issues, but support is basically non-existent, it seems, and chronically underresourced.

20 May 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement. Our customer service will contact you after the parcel has been returned and checked and you will be refunded.

Thank you for bringing this to our attention.

Rated 1 out of 5 stars

Very bad customer service

Very bad customer service! My order been cancelled without telling me what’s happened. 7 days i been writing and asking and all the time different information. Bad!!! Not recommended.

16.05.2025 About the payment is not true. I took klarna as my friend did when she ordered same fragrance for me. But your answer was ” Hi! We apologise for the inconvenience! We should have messaged you yesterday about this but we were not able to. First, I am sorry for the delay! I have talked with our warehouse team and it seems that there is a system error with shipping FedEx orders. Thus, we had to cancel your order.” 😕

So why different information every time we talk? And this answer from your worker!
Hi! Unfortunately, there is an system error with your order so the order could not be shipped out.
We apologise for the inconvenience! We have cancelled your order and you should receive the refund automatically as you paid via Klarna.

15 May 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Hi dear,

First of all, my apologies. I meant to respond with my first reply to another trustpilot review and accidentally wrote it here.

Secondly, after talking to my colleague, your order was cancelled because we had an error in our shipping system and we simply were not able to send the order to your address. This is just something that is out of our control. We apologize for the inconvenience

Rated 1 out of 5 stars

Ordered a perfume exactly 2 weeks ago…

Ordered a perfume exactly 2 weeks ago and to this day nothing has been shipped.
I tried contacting the client support by email but no reply from their side.
I will give them one more week to ship/give me a refund and/or an explanation on why is taking so long, if I still receive no answer I will press charge for theft and fraud.

11 May 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement.

Thank you for bringing this to our attention.

Rated 1 out of 5 stars

Extremely Disappointed

Extremely Disappointed – Avoid Beautinow

I placed an order on 1 April 2025 and to this day, I still haven’t received the product. Despite multiple follow-ups, Beautinow has been slow, evasive, and unhelpful.

I asked for a replacement or even a voucher, especially after they claimed the item was out of stock – yet I later found it available on their own website. Their communication was delayed, vague, and never addressed my requests properly. I asked for the FedEx AWB to escalate it myself – was not provided.

What’s worse is that their Facebook page is flooded with similar complaints, clearly showing that this isn’t an isolated incident. Their refusal to proactively resolve the issue feels intentional, and their so-called “customer service” is appalling.

This company is unreliable and lacks basic accountability. Save your money and shop elsewhere.

1 April 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement.

Thank you for bringing this to our attention.

Rated 2 out of 5 stars

Doubt if the product is genuine

Hello
Just received the perfume ashore amouage , the smell is a bit different from the orogobal and the QR code to check the if the product is genuine is specially scratched

1 May 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement.

Thank you for bringing this to our attention.

Rated 1 out of 5 stars

Bought a perfume on April 25th and the…

Bought a perfume on April 25th and the tried to cancel 2 hours later after purchasing a 230eur item. Few hours later I was told the perfume was already shipped from their warehouse (which i thought it was a bit odd, to be honest) So I had to wait for it to be delivered.
It arrived today and upon receiving it I immediately requested a return to which I was replied with a link to decoded perfumes and nothing else.
I will be taking legal action !!!

30 April 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re sorry to hear that your experience didn’t meet expectations. We always strive to do better, and feedback like yours helps us identify where we fall short. Your concerns have been noted and shared with our team for review and improvement.

Thank you for bringing this to our attention.

Rated 5 out of 5 stars

First purchase experience

I finally made my first purchase last week before Easter holidays, really excited, because I was doubting if the shop was legit, but that's just me. Package was sent really quickly but got delayed in the final destination, ha ha. I got my package two days after the estimated date. Everything seems fine and I am afraid that I'm hooked and this was not my last order, ha ha...

24 April 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Your 5-star review made our day! We’re so thankful for your support and hope to see you again soon.

Rated 5 out of 5 stars

I have to be honest

I have to be honest, whatever the cost. I don't like this store at all, they have incredible prices, an amazing delivery service and on top of that they offer us perfumes. How is it possible? So I have nothing bad to say! What a bummer. EhEhEh. Keep it up and good sales. Nuno Arrifes

21 April 2025
Beautinow B.V. logo

Reply from Beautinow B.V.

Your 5-star review made our day! We’re so thankful for your support and hope to see you again soon.

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