Aviva Reviews 

63,405
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 13,164 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the online platform is very intuitive and easy to navigate, allowing them to compare quotes and complete their insurance policies quickly without any hassle. Many people appreciate the highly competitive prices and great value found when switching from their previous insurance providers. However, some people mentioned experiencing frustrating issues when trying to reach customer support departments or get prompt assistance over the phone. A few reviewers also noted occasional difficulties with website error messages during checkout or unhelpful service interactions.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and affordable... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how straightforward and... See more

Website

Users describe positive interactions with the website, highlighting its simple navigation and the fast,... See more

Service

Customers had ambiguous experiences with service, reflecting a wide range of opinions. On one hand, reviewers... See more

Customer service

Consumers find customer service to be ambiguous, reflecting a wide divergence in experiences. While many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Not explicit on all areas, e.g. outbuildings, sheds, garages, (annex with freezer and loo), garden walls, gates etc. Small valuables e.g. every-day watches, phones, handbags, should be covered automat... See more

Rated 5 out of 5 stars

Cannot praise highly enough. I was interested in life insurance. First went online then, after reading information, had a chat with an online advisor. This resulted in me arranging to have a telep... See more

Rated 5 out of 5 stars

I used go compare to find the best price for my insurance needs. Avivia came out competitive but best priced with other companies with the option to tweak policies to my requirements. Their own websit... See more

Rated 5 out of 5 stars

Quote was very competitive and best for the cover I was looking for using Confused.com. Have previously used Aviva a number of times over the years and found them good to deal with when I've had occa... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63K reviews

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4.3

All reviews

(63,405)

12,734 reviews in the last 12 months

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Rated 5 out of 5 stars

As an older person who is not computer…

As an older person who is not computer savvy I found the format easy to complete…I did make a mistake but one of the advisers Zahier, helped me and then updated my policy to say that I may need extra help if I needed to contact them again…
I found the cost really competitive and I pleased with the policy I bought

12 August 2026
Rated 5 out of 5 stars

Great service from the call handler

Great service from the call handler, provided a very realistic price package. I still don't understand why I had to move to another car insurance company to then come back to aviva once the other policy expired. If aviva stay competitive they would not lose customers.

11 August 2026
Rated 1 out of 5 stars

SHAMEFUL - A total nightmare

These people are prejudiced against their own clients and do anything not to provide cover. If your Doctor calls a condition one name and you call the condition another they will take your version and try to escape providing cover.
They asked me to provide additional info which I am doing, in the meantime trying to escape providing anything!
They were never like this previously and were absolutely excellent, this appear to be fraudulent behaviour to me. Argumentative staff who are just trying to catch you out. I was not even making a claim!!! It's a total SHAME

12 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi, thanks for raising this with us here, we certainly appreciate your feedback 🤝
We'll always look to help where we can during claims situations, but some cases may fall outside our underwriting criteria.

So we can help get your concerns raised with the correct area, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 173620

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

PAY your money & hear nothing…

PAY your money & hear nothing more!Except rubbish notifications.On trying to login,it's unnecessarily long winded,they keep sending a verification code which expires within about 10 mins.This system was dreampt up by someone on drugs.why so complex ??If i had known this before,then I woukd bever have signed up.AND OF COURSE DON'T EXPECT TO SPEAK TO A HUMAN BEING( AVIVA DON'T WANT TO TO TALK TO THEIR CUSTOMERS BUT AN IDIOT CHATBOT.VERY VERY DISSAPPOINTED.

10 August 2026
Aviva logo

Reply from Aviva

Hi, thanks for reaching out and sharing this with us here, we can see this journey has been far from easy for you.
Some of our products are serviced primarily online, but our live chat/email teams will be happy to get you some help with this 🤝

If you need to contact us. Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 173615

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Elliot in customer services is…

Elliot in customer services is exceptional, he is professional. compassionate and very caring. It has to be said you need to go along way to beat his qualities in dealing with problems and difficulties and he totally understands health problems and computer difficulties.
Elliot is a credit to Aviva and should and will go far, perhaps the Management should make him a staff trainer, well done ELLIOT!!!!

12 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Phil, thanks for sharing this with us here, we're so pleased our team could be there when you needed us.
Thanks for the kind words, we'll be a message away if ever you need us again ☺️
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Ins quote

Application was clear, and straightforward. Very competitive price for 5☆☆☆☆☆ defaqto ins.

12 August 2026

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