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Aviva Reviews 

63,622
•
TrustScore 4.5 out of 5

4.3

Insurance Agency
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Review summary

Created with AI, based on recent reviews

Looking at 13,300 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the highly competitive pricing, excellent value for money, and significant financial savings achieved compared to their previous insurance providers. People consistently find the digital platform very easy to navigate, making the entire online policy setup process quick, efficient, and completely straightforward. Some reviewers were not happy with customer service, explicitly mentioning frustratingly long waiting times on the phone and difficulties reaching a helpful human agent. A few customers also noted annoying automated chatbot processes and occasional technical login issues when trying to access their existing online accounts.

What people talk about most

Price

Users describe satisfaction with price, highlighting very reasonable quotes that are often much cheaper than... See more

User experience

Consumers find user experience to be positive, highlighting a quick, straightforward, and easy onboarding... See more

Website

Clients share positive opinions on website, noting that the platform is easy to use and provides a simple... See more

Service

Reviewers mention ambiguous feedback about service, with many highlighting fast, efficient, and... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying widely among consumers.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I didn't want the cheapest insurer; Aviva is a well-known quality insurer. The quote for my car insurance was better than my existing company by a good margin with the same level of cover. I feel comf... See more

Rated 4 out of 5 stars

I would have awarded them five stars if it were not for the weird way they define their cover on Comparethemarket website - "accident cover included". This is not strictly the case as you need to ad... See more

Rated 4 out of 5 stars

I shortlisted a good Aviva quote from a comparison site but when i revisited it the premium had been seriously inflated I overcame my initial disappointment by comparing it’s cover with my existing... See more

Rated 5 out of 5 stars

Following previous experiences with my original car Insuror, I decided to shop around rather than accept the price hikes for my loyalty. Last year I broke from that default renewal and valued my new i... See more

Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

64K reviews

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4.3

All reviews

(63,622)

12,992 reviews in the last 12 months

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Rated 5 out of 5 stars

Good company

Hi. I have had very good dealings with Aviva over the last twenty plus years and have always found them to be fair and honest.

15 August 2026

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