Appliances Direct Reviews 

153,925
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 19,361 reviews, reviewers overwhelmingly had a great experience with this company. Many consumers express satisfaction with the smooth online purchasing journey, noting that finding and buying products is completely straightforward. Buyers regularly praise the fast shipping times, pointing out that items usually arrive promptly and safely within scheduled windows. Furthermore, shoppers frequently describe the delivery drivers as exceptionally polite, friendly, and willing to place items carefully in preferred locations. Some reviewers were not happy with receiving damaged goods or encountering unexpected mechanical issues with appliances. A few individuals also mentioned frustrating experiences involving delivery delays and poor communication regarding new arrival dates.

What people talk about most

Delivery service

Consumers find delivery_service to be positive, highlighting fast shipping times and orders arriving on time... See more

Product

Users describe ambiguous interactions with product, reflecting a wide range of differing experiences. On one... See more

Service

Customers consistently note positive experiences with service, highlighting efficient delivery, good... See more

Order

Customers had positive experiences with order processes, noting that the website and checkout are... See more

Staff

Clients share positive opinions on staff, frequently highlighting helpful and polite interactions from both... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Probably the best service online i've received for some time. Fast, efficient, prompt, would certainly recommend and return. I was slightly nervous because i always use sites i know such as Amazon bu... See more

Company replied

Rated 5 out of 5 stars

Brilliant service. My second purchase. Ordered by speaking to a human being! A great chap. All address details etc pulled up immediately from database. Delivery man was exceptional because it wasn't... See more

Company replied

Rated 5 out of 5 stars

Purchased a work top ice machine late afternoon I was surprised that I was offered next day delivery. However I received an email shortly after I placed the order saying it would be delayed. Good news... See more

Company replied

Rated 5 out of 5 stars

Easy to order, delivered on time by a very helpful gentleman. Radiator was well packaged. I bought it ready for a new heating installation next month so cannot comment on how well the radiator perf... See more

Company replied


Company details

  1. Appliance Store
  2. Cell Phone Store
  3. Computer and Accessories Store
  4. Electronics Store
  5. TV store

Written by the company

We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.

Appliances Direct

Written by the company

Returns
Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
We do installation
Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
Environmentally aware
We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
1,000,000+ happy customers
We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
Contact
Got a question? We’re always happy to help 03300 412 271

Contact info

Check out our latest deals

Discover the top brands at the best prices

4.3

Excellent

TrustScore 4.5 out of 5

154K reviews

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4.3

All reviews

(153,925)

18,861 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service

Great priced product and fast efficient delivery.

17 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for the positive feedback! We're thrilled to hear that you found our product to be great value and that the delivery was fast and efficient. If you're in need of any laptops, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Ivy

Rated 5 out of 5 stars

Would use it again

Easy navigating the website, bought and delivered on the delivery date, good communication through out and No Drama

16 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for the fantastic feedback! We're thrilled to hear that you found our website easy to navigate, had a smooth buying experience, and received your delivery on time with great communication. We strive to provide hassle-free service for our customers. If you ever need laptops, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Lee

Rated 5 out of 5 stars

The delivery was on time and the Driver…

The delivery was on time and the Driver was excellent

20 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your delivery was on time and that you found the driver to be excellent. We appreciate your feedback and hope you enjoy your new appliances. If you ever need laptops or electronics, feel free to visit Laptops Direct for a great selection.
Best regards,
Ivy

Rated 2 out of 5 stars

Easy to order,delivery issue

Easy to order, same price as everywhere else however the delivery company reversed on my drive and the fridge fell over making a large thump I am putting it in today so if it don't work I'll be wanting a replacement I asked driver why it wasn't secured did not understand me.. u don't lay fridges flat they had driven form Birmingham area to Cornwall!!!

16 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Roger,

Thank you for your review.

Please accept our sincere apologies for the way your fridge was handled during delivery and the concern caused by it falling over on your drive. Understandably, this is frustrating.

We did speak to you regarding this and advised that if you experience any issues once the item has been installed, please contact our customer service so we can assist.

Please be assured that your feedback has been reviewed internally.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Easy to purchase

Easy to purchase, quick and good delivery service and an item that is fantastic.

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you found the purchasing process easy, and that you were happy with the quick delivery service and fantastic item you received. If you ever need any more products, feel free to check out Laptops Direct for a great selection.
Best regards,
Molly

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Excellent after-sales service from Appliance Direct


I would highly recommend Appliance Direct for their after-sales service. When things went wrong, they didn’t leave me to deal with it alone, they stayed with me until everything was resolved and I was happy.

I would particularly like to commend their lead engineer, Keelan. His approach was so personable and genuine. I felt that he truly cared about getting things sorted for me. He took ownership, kept me informed and checked in with me until everything was resolved.

When something goes wrong, having someone who listens, takes responsibility and makes you feel looked after makes such a difference.

Excellent service, and a special thank you to Keelan for seeing it through to the end.

7 August 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Thank you so much for sharing your positive experience with our after-sales service at Appliances Direct! We are delighted to hear that Keelan, our lead engineer, provided you with exceptional and personable assistance. It's fantastic to know that he went above and beyond to ensure that everything was resolved to your satisfaction.

At Appliances Direct, customer satisfaction is our top priority, and we are thrilled that you felt well taken care of throughout the process. If you ever need any more assistance or are looking for other products, we recommend visiting our sister website Laptops Direct for a wide range of laptops and tech gadgets.

Thank you once again for choosing Appliances Direct!

Ivy

Rated 1 out of 5 stars

Deliver the goods.

Deliver the goods.
We were told you are waiting more deliveries.
We have paid cash for this order

20 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Vincent,

Thank you for your review.

Please accept our sincere apologies for the delay in delivering your order and for the frustration caused by being advised that further deliveries were being awaited. We understand your disappointment, particularly as payment had already been made in full.

Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.

Kind Regards,
Dyann

Rated 4 out of 5 stars

Professional and efficient delivery and customer service. Misleading on the 'free delivery'

Good website with plenty of information, if a little difficult to navigate.
Slick payment and very professional delivery.
Misleading on the 'free delivery'. This only applies to delivery in a week's time, not sooner (£35)

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for taking the time to share your feedback. We're glad to hear that you found our website informative and that you had a smooth payment process and professional delivery experience.

We apologize for any confusion regarding the 'free delivery' offer. We appreciate your feedback on the navigation of our website, and we will take this into consideration for future improvements.

If you're looking for a different shopping experience, we recommend visiting Laptops Direct for a wide range of laptops and tech products.

Best regards,
Ivy

Rated 1 out of 5 stars

Product ok but it took so long to come

Product ok but it took so long to come. (About three weeks)

17 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Amee,

Thank you for your review.

Please accept our sincere apologies for the lengthy delivery time of around three weeks. We understand how disappointing this might have been.

Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Great company to deal with

Next day delivery and an excellent company to deal with.

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your kind words! We are thrilled to hear that you had a positive experience with our next day delivery service. Providing excellent customer service is our top priority, and we are glad to hear that we met your expectations. If you ever need anything else, feel free to visit our sister site, Laptops Direct, for a wide range of tech products.
Take care,
Helen

Rated 5 out of 5 stars
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your delivery arrived on time as promised. If you ever need anything else, please don't hesitate to reach out. For a wide range of products, you may also want to check out Laptops Direct.
Take care!
Molly

Rated 1 out of 5 stars

They offer you a rebate

They offer you a rebate, but you don't get it, never buy from Appliances Direct again

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Martin,

Thank you for your review.

Please accept our sincere apologies for the issue with the rebate and for the disappointment this has caused. We understand how frustrating it is to be offered a rebate and then not receive it as expected.

We review customer feedback internally to ensure concerns such as this are shared with the relevant teams and help us improve our service.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Look other option first

Before buy look other options

16 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Muhsin,

Thank you for your review.

Please accept our sincere apologies that we did not meet your expectations on this occasion.

We review all feedback internally to ensure comments such as yours are shared with the relevant teams and considered as we work to improve our service.

Kind Regards,
Dyann

Rated 4 out of 5 stars

It's not 'great' but good in that it…

It's not 'great' but good in that it was quick and efficient.

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your feedback with us! We're glad to hear that you found our service quick and efficient. Your satisfaction is important to us, and we're pleased that we could meet your expectations in terms of speed and efficiency.

If you're in need of any other appliances, we recommend checking out Laptops Direct for a wide range of electronics and gadgets.

Best regards,

Lee

Rated 5 out of 5 stars

Prompt delivery

Prompt delivery, good communication and competitive prices

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found our delivery prompt, communication good, and prices competitive. We strive to provide excellent service to all our customers. If you ever need anything else, feel free to visit our website for a wide range of products.

Best regards,
Ivy

Rated 1 out of 5 stars

The worse online company I've ever used…

The worse online company I've ever used 1st cooker delivered faulty had to wait 3 weeks for a replacement 2nd cooker the ceramic top cracked due to heat of the ring on the 4th time of using it was told by customer service warranty don't cover this it's only 4 weeks old they didn't care. Use them at you perol. We never recommended them to anyone. This review we probably be deleted as they won't want bad reviews being seen. A very unhappy customer out of pocket to the tune of £600.00. now have to buy another cooker. Thanks for wasting my time and money. Do not buy from this company you have been warned.

19 August 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Mark,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Great product ,delivered on time…

Great product ,delivered on time .really impressed

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We are delighted to hear that you are impressed with the product you received and that it arrived on time. If you ever need any more appliances, feel free to check out our range at Laptops Direct for more great products.
Best regards,
Ivy

Rated 5 out of 5 stars

Excellent experience

Excellent experience, I purchased a small black freezer and from purchase to delivery the experience was 10/10+
Extremely grateful. I will return as a repeat customer....

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Dear Customer,

Thank you for sharing your positive experience with us! We're thrilled to hear that you were pleased with your purchase of the small black freezer and that the entire process from purchase to delivery was top-notch. We appreciate your kind words and look forward to welcoming you back as a repeat customer.

If you ever need anything else, feel free to visit our site for a wide range of products.

Best regards,
Lee

Rated 5 out of 5 stars

Organised really well

Organised really well. Given a 2 hour slot. Delivery van driver phoned 20 mins before arriving. Our washing machine was unpacked, installed and the packaging removed. Everything went smoothly with our installation explained. I was really impressed.

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are delighted to hear that your delivery was well-organised, and the installation of your washing machine went smoothly. It's great to know that the driver communicated effectively and that everything was explained to you clearly.

If you ever need any more appliances, feel free to check out our range at Laptops Direct for a variety of products that might interest you.

Best regards,
Lee

Rated 5 out of 5 stars

already done this

already done this - delivery driver was great

19 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with our delivery driver! We're glad to hear that the delivery went smoothly. If you ever need any more appliances, feel free to check out our range at Laptops Direct for a great selection.
Take care!
Fran

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