American Golf Reviews 

180,232
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 20,863 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the staff for being exceptionally helpful, friendly, and knowledgeable during personalized equipment fittings. Shoppers also highlight the wide selection of quality products available alongside very reasonable and competitive prices. Buyers often emphasize that online purchases arrive well packaged, making the overall ordering process smooth and pleasant. However, some customers also noted issues with communication delays and extremely poor response times when attempting to contact support. A few people experienced frustrating customer service encounters, unhelpful staff attitudes, and unexpected stock availability problems during store visits.

What people talk about most

Staff

People report positive experiences with staff, highlighting their welcoming attitude and helpfulness during... See more

Product

Reviewers mention positive feedback about product quality, highlighting great ranges at competitive prices.... See more

Service

Users describe positive interactions with service, highlighting knowledgeable and helpful staff who provide... See more

Price

Clients share positive opinions on price, highlighting very competitive offers and reasonably priced items... See more

Customer service

Reviewers highlight positive aspects of customer service, noting that staff are consistently helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was looking to up grade my irons which was overseen by Richard Hampton. The outcome was there was very little difference. His advice as always makes is totally unbiased, staying with the same make I... See more

Company replied

Rated 5 out of 5 stars

My wife and I as beginner golfers had a fitting for golf clubs and Tom could not have been more helpful, he explained all about the different types for club heads, shafts, and grips. we tried a number... See more

Company replied

Rated 5 out of 5 stars

Store at Great Western Road, Glasgow always well stocked with a range of priced items within golf equipment/clothing categories. Staff not intrusive but more than helpful if required.

Company replied

Rated 5 out of 5 stars

Very knowledgeable staff, Andrew was brilliant and spent the time assisting with my son to find the correct driver. We were never pressured into buying or over paying for the club. He worked around ou... See more

Company replied



Company details

  1. Golf shop
  2. Golf Club
  3. Sporting Goods Store

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

180K reviews

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4.7

All reviews

(180,232)

20,001 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Friendly

Friendly, informative, helpful. Good offers

9 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for taking the time to leave such a great review!

Delivering friendly, expert advice alongside top-value offers is always our main goal, so we’re thrilled to hear we hit the mark across the board for you!

We really appreciate your support and look forward to helping you find your next great deal when you visit us again!

Kind regards
AG Service Team

Rated 5 out of 5 stars

The Golf Pro/sales person Michael

The Golf Pro/sales person Michael, was very welcoming, warm and helpful. I have dealt with him before and he is extremely amicable.

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for taking the time to share such a lovely review!

We are absolutely delighted to hear about your ongoing experience with us. Providing a warm, friendly, and knowledgeable service is what we strive for, and it’s clear that Michael embodies that every single time you visit.

Having team members who build genuine, lasting relationships with our customers means everything to us. We’ll be sure to pass your kind words directly along to Michael—he’ll be thrilled to know his amicable and welcoming approach is so appreciated.

Thank you for your continued support, and we look forward to welcoming you back again soon.

Rated 5 out of 5 stars

As always PERFECT service

As always, the guys at the Leicester shop provided a sterling, polite and quick service

9 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for the fantastic review!

Hearing that the team at our Leicester store consistently delivers sterling, polite, and quick service means the world to us! We pride ourselves on reliability and making every visit efficient and enjoyable.

We'll be sure to pass your lovely comments along to the Leicester team—they'll be thrilled to know their hard work is so appreciated.

Thank you for your continued loyalty, and we look forward to seeing you again soon!

Kind regards
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Good morning

Thank you so much for the review!

We’re delighted to hear that our team made a positive impression during your visit. Delivering friendly and helpful service is what we strive for every day!

We really appreciate your feedback and look forward to welcoming you back again soon.

Kind regards
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Good morning

Thank you so much for the review!

We’re delighted to hear that our team made a positive impression during your visit. Delivering friendly and helpful service is what we strive for every day!

We really appreciate your feedback and look forward to welcoming you back again soon.

Kind regards
AG Service Team

Rated 5 out of 5 stars

Went into shop to pick balls up shop…

Went into shop to pick balls up shop staff friendly and ordered for me delivered on time very happy

9 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for taking the time to share your feedback!

We’re delighted to hear that our store team looked after you so well and got your order placed effortlessly. Nothing beats the peace of mind of having your gear arrive right on schedule, so we’re thrilled everything went smoothly from start to finish!

We really appreciate your support and hope those new balls bring you plenty of great rounds on the course. See you again soon!

Kind regards
AG Service Team

Rated 5 out of 5 stars

Very good trolley

Very good trolley

9 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you for the review!

A reliable, high-performing trolley makes a world of difference out on the course, so we’re thrilled to hear you’re so pleased with your purchase!

We really appreciate your feedback and hope your new gear makes your next round effortless. See you again soon!

Kind regards
AG Service Team

Rated 4 out of 5 stars

I got what i wanted

I got ehat i wanted

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you for the review!

We’re so glad you found exactly what you were looking for! Helping you get set up with the right gear is what we’re here for.

We really appreciate your feedback and look forward to seeing you again next time!

Kind regards
AG Service Team

Rated 5 out of 5 stars

Great prices and great service

Great prices and great service

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for the review!

Great prices paired with top-quality service is always the winning combination we aim for, so we’re thrilled to hear we delivered on both for you!

We really appreciate your support and look forward to welcoming you back again soon.

Kind regards
AG Service Team

Rated 1 out of 5 stars

Check your receipt carefully in store

I spent £400 at the Beckets farm store, got home and noticed they’d put an incorrect higher price through on the putter and one of the shirts was charged twice therefore £50 over charged me and I had to drive 20 miles back to sort out their error. A small gesture of goodwill would have been nice but they weren’t interested. It’s the second time in 3 visits that the bill has been overcharged

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you for bringing this to our attention, and we are genuinely sorry for your experience.

Having pricing errors on your bill is frustrating enough, but having to drive a 40-mile round trip to correct an overcharge—especially for the second time in three visits—is completely unacceptable. We completely understand your disappointment, and you are entirely right that a gesture of goodwill should have been offered on the spot to acknowledge the inconvenience caused to you.

We hold our store teams to high standards for both pricing accuracy and customer care, and it’s clear we fell well short on both fronts at our Becketts Farm store.

Thank you again for your honesty, and we pass this feedback on to our store team. We hope we can deliver a much higher quality experience for you on your next visit.

Kind regards
AG Service Team

Rated 5 out of 5 stars

Everyone in shop was extreemly helpful

Everyone in shop was extreemly helpful. And also patient as I took ages looking at grips.

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for taking the time to leave such a great review!

Choosing the right grips is a huge decision—it's your only direct connection to the club, after all! We completely understand wanting to take your time to get the feel just right, and we're so glad our team could give you the space, patience, and advice you needed.

We really appreciate your feedback and support, and we look forward to welcoming you back again soon!

Kind regards
AG Service Team

Rated 5 out of 5 stars

Thanks great service

Thanks great service

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you for the review!

We’re delighted to hear you had a great experience with us. Providing helpful and friendly service is always our top priority!

We really appreciate your support and look forward to welcoming you back again soon.

Kind regards
AG Service Team

Rated 5 out of 5 stars

Michael was great in store my lad is…

Michael was great in store my lad is looking at getting into golf and we were just looking for some small bits, he gave us all the information we needed. Thank you!

We'll be back

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for taking the time to leave such a wonderful review!

We are absolutely delighted to hear about your experience! Helping someone take their first steps into golf is always exciting, and we’ll be sure to pass your kind words directly along to Michael—he’ll be thrilled to know his advice and time made such a positive impression.

Starting out can feel like a lot to take in, so we’re glad he could give you all the right guidance to help get your lad set up.

We wish him the best of luck as he starts his golf journey, and we can’t wait to welcome you both back again soon!

Kind regards
AG Service Team

Rated 5 out of 5 stars

Great price great service

Great price great service, clubs were delivered on the promised day

9 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for the fantastic review!

There’s nothing quite like the excitement of waiting for new clubs to arrive, so we’re thrilled to hear everything went smoothly from purchase to right-on-time delivery! Delivering top value alongside reliable service is what we always aim for.

We really appreciate your support, and we hope your new clubs hit straight and far on your next round!

Kind regards
AG Service Team

Rated 5 out of 5 stars

Staff attentive and knowledgeable

Staff attentive and knowledgeable, well equipped shop and not pushy like some golf shops

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for taking the time to share such a thoughtful review!

We know how overwhelming or high-pressure golf shopping can sometimes feel, so hearing that our team provided attentive, knowledgeable advice without any pressure is the highest compliment we could receive!

We pride ourselves on creating a welcoming store environment backed by top-quality gear, and we’re thrilled that it made such a positive impression.

We really appreciate your support and look forward to welcoming you back again soon!

Kind regards
AG Service Team

Rated 5 out of 5 stars

Had a great fitting experience

Had a great fitting experience, the guy had time and patience with me, the clubs arrived in the time they said. Wouldn’t hesitate to go back thanks.

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you so much for taking the time to share such a great review!

Custom fitting takes patience and attention to detail, so we’re thrilled to hear that our team member took the time to get everything just right for you—and that your custom clubs arrived right on schedule!

Knowing that you had a seamless experience from fitting to delivery means everything to us. We really appreciate your recommendation, and we hope those new clubs bring you plenty of great rounds on the course!

Kind regards
AG Service Team

Rated 1 out of 5 stars

This product had to be returned for…

This product had to be returned for quality
The skirt zipper would not work or zip to the top due to poor manufature

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you for taking the time to share your feedback, and we are genuinely sorry to hear about this experience.

You should always be able to rely on the quality of gear you buy from us, and it’s disappointing to hear that the zip on your skirt fell short of standard due to a manufacturing flaw. We completely understand why you needed to return it.

We appreciate you bringing this issue to our attention so we could process the return for you. Feedback like this is vital, and we’ll be passing these comments directly along to our product quality team and supplier to ensure this manufacturing issue is investigated and addressed.

Thank you again for your patience and honesty. We hope we can deliver a much higher quality experience for you on your next visit.

Kind regards
AG Service Team

Rated 3 out of 5 stars

Great help from Ryan at the New Malden…

Great help from Ryan at the New Malden store in selecting the right clubs for my son. The only disappointment was I realised once we got home that there was a 15% off deal for the set but we did not get the advantage of that.

9 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you for sharing your feedback with us.

We’re so glad to hear that Ryan at our New Malden store provided such great help in finding the perfect set of clubs for your son—getting the right fit makes all the difference!

However, we are truly sorry that the 15% promotional discount wasn't applied at checkout. We certainly want to ensure you get the full advantage of any active deals on your purchase.

Thank you again for bringing this to our attention, and we hope your son loves his new clubs!

Kind regards
AG Service Team

Rated 5 out of 5 stars

Great item friendly staff

Great item friendly staff

14 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you for the great review!

We’re delighted to hear you love your new purchase and had a warm, friendly experience with our team. Providing top-quality gear alongside great service is what we’re all about!

We really appreciate your feedback and look forward to welcoming you back again soon.

Kind regards
AG Service Team

Rated 5 out of 5 stars

Right price

Right price, helpful service, what more can you ask for.

13 August 2026
American Golf logo

Reply from American Golf

Good morning

Thank you for the fantastic review!

Great prices paired with top-notch service is always the winning combination we aim for, so we’re thrilled to hear we ticked all the boxes for you!

We really appreciate your support and look forward to welcoming you back again soon.

Kind regards
AG Service Team

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