Admiral Insurance Reviews 

161,295
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 23,936 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the affordable pricing and highly competitive quotes that easily beat alternative options available on the comparison market. People also appreciate the remarkably helpful, friendly staff who guide them patiently through the purchasing process with clear, reassuring explanations. Buyers often mention that setting up coverage online or over the phone is remarkably straightforward and completely stress free. Some reviewers were not happy with unexpected, steep price increases when their policies renewed after the initial term ended. A few other people also felt that communication difficulties, along with unhelpful support agents, made resolving account issues quite frustrating.

What people talk about most

Price

Reviewers highlight positive aspects of price, frequently mentioning competitive renewal rates, affordable... See more

Service

Clients share positive opinions on service, highlighting the quick, easy, and efficient online quote process... See more

User experience

Customers had positive experiences with user experience, frequently highlighting that the online system was... See more

Customer service

Users describe positive interactions with customer service, highlighting that representatives are polite,... See more

Staff

Customers consistently note positive experiences with staff, frequently highlighting their patience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Your staff member was fabulous, calm, kind and efficient. we had a few teething problems with a bicycle accident having been recorded as a motor accident. He explained exactly what we needed to do, he... See more

Company replied

Rated 5 out of 5 stars

Having purchased a new EV car I thought I had nothing better to do than change the vehicle with my present insurer, they declined to cover it without explanation, the broker then offered me a new poli... See more

Company replied

Rated 5 out of 5 stars

After getting ridiculous multicar insurance prices, I phoned Admiral whose prices were much better than even compare websites. Spoke to Paul who was so helpful and went out of his way to get me the be... See more

Company replied

Rated 5 out of 5 stars

Admiral Platinum was the only policy that ticked every box for insuring my Jaguar XJL Supersport without having to add extras such as breakdown cover, everything was included. The policy price was... See more

Company replied


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency
  5. Insurance Agency
  6. Pet Insurance Company
  7. Travel Insurance Company

Written by the company

Admiral was launched in 1993 and is now one of the UK’s largest providers of insurance. As well as car and home insurance Admiral offers black box insurance with Admiral LittleBox and is the home of MultiCar for households with more than one car to insure. For anyone who has to insure their home and their car, Admiral offers MultiCover, designed to cover all your vehicles and home on a single policy giving you a discount on your premium and the ease of one renewal date. Whatever the type of insurance, Admiral’s aim is to give great service and value for money to UK consumers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

161K reviews

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4.5

All reviews

(161,295)

21,843 reviews in the last 12 months

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Rated 5 out of 5 stars

I was offered £5 discount

I was offered £5 discount, as I hadn't yet renewed, and renewal date was in only a few days.

Had I have been offered a cheaper price originally, I might have renewed sooner.

1 October 2026
Rated 3 out of 5 stars

Getting a quote and accepting is easy…

Getting a quote and accepting is easy but when it comes to wanting access to my policy via a desktop it's a failure. Multiple times it has said it will send a link to my email address but it never shows up. I lodged a complaint a week ago and have heard nothing since

1 October 2026
Rated 5 out of 5 stars

Kayleigh from admiral customer services

The lady from customer services was fantastic, her name was Kayleigh and I was super stroppy on the phone because of the enormous price of car insurance.

She was brilliant though and stayed calm and helpful throughout. I don’t know what they pay her but she deserves more.

3 October 2026
Unprompted review
Rated 1 out of 5 stars

Insurance cancelled because I would not renew.

I unchecked the automatic renewal box on my details on the Admiral website so when my cover was ending they sent me a renewal quote. It had increased by a large amount so I went to a comparison site for quotes. I saw a deal that was only slightly more expensive than my renewal but gave me more cover, higher contents value and more items on accidental damage, so I bought the policy. The day before my Admiral policy expired they phoned me and offered to reduce the cost of my renewal if I cancelled with the new company and stayed with Admiral.He kept asking me and became quite aggressive so I hung up. The next day I received an email informing me that my cover was cancelled and I had no cover. It was only 1 days cover but now when I complete a quote form I am asked if I have ever had my insurance cancelled I have to be honest and say yes. This is not my fault they have cancelled and is just because I would not renew with them. I will never use them again for home, car or any of our family insurances.

30 September 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello Ian, Thank you for sharing your feedback. We're sorry to hear you were unhappy with your renewal experience and the communication you received regarding your policy ending. We understand why this has caused concern and appreciate you bringing it to our attention. I have passed your concerns onto the relevant team for review.
Thanks,
Kate.

Rated 5 out of 5 stars

Very helpful and efficient

Very helpful and efficient

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Mrs Brennan.

Thanks for your review! We're delighted to hear you found our team helpful and efficient. Providing friendly, knowledgeable support while making things as quick and straightforward as possible is exactly what we aim for.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻 https://www.facebook.com/admiralUK @admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

Good price and simple to use website

Good price and simple to use website

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Mandy.

Thanks for your review! We're delighted to hear you found our price competitive and our website simple to use. We work hard to make arranging insurance as straightforward and hassle-free as possible, so it's great to know we delivered for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our social channels for advice, tips, and fun competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Commonplace two centre holidays excluded

Cliché non-cover travel insurance.
Policy with them for 4 years but when it came to claim for abandoned trip due to bad weather on transfer between Channel Islands, Admiral refused the claim pointing to exclusions clause.
Two centre holidays are commonplace, yet they exclude them. An absolute con.

18 September 2026
Unprompted review
Rated 5 out of 5 stars

Marcus was very professional and did a…

Marcus was very professional and did a great job.

3 June 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hi Marcus.

Thanks for your review! We're delighted to hear that Marcus was professional and provided such great service. We'll be sure to pass on your kind words to the team.

If you'd like us to make sure Marcus receives your feedback directly, please send us your policy details via email, social media, or live chat, and we'll be happy to pass your compliments on.

Thank you for choosing us, and for taking the time to recognise Marcus's excellent service!

Check out our social channels for advice, tips, and fun competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

They called me to renew my policy

They called me to renew my policy. On the call they gave me a loyalty discount which really should have been built into the renewal premium. However better late than never!

1 October 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Sharon.

Thanks for your review! We're pleased to hear our team was able to help with your renewal and secure a loyalty discount for you. We appreciate your feedback and understand your view that the discount would have been welcomed from the outset.

We're delighted we were able to find a price that worked for you in the end, and we truly value your continued loyalty. Thank you for choosing us, and we look forward to supporting you for another year!

Check out our socials for useful tips, tricks, and updates!👉🏻 https://www.facebook.com/admiralUK @admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Admiral Multi Cover (Cars + Home), Time to Go

Admiral Multi Cover (Cars + Home). We were loyal customers for over 10 years and we really appreciated Admiral and we thought it is a good insurer. Every year the renewals were coming with higher premiums and we had to give them a call and find a reasonable ground. We were insuring two cars and our home building and contents. Unfortunately this year the increase was extreme. We never made a claim on our fault. From approx. £1400 the previous year it jumped to over £2200 with no good justification. Anyway, we tried calling them and they offered a discount but still the overall cost was approx. £2000. Well, it was the time to move on to another insurer, and of course we managed to get less than £1400. We do not know what will happen next year but it seems that the insurance industry is caring more about their shareholders profits and less about their customers. Shame on you to letting down your loyal customers.

1 September 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello Evan, Thank you for sharing your experience. We can understand how disappointing it must have been to see such a significant increase to the cost of insuring your two cars and home after over a decade with Admiral, especially when you've remained claim-free and have valued your relationship with us over the years. While premiums can be influenced by a range of factors, we're sorry to hear the final offer didn't meet your expectations. We appreciate your honest feedback and will pass your comments to the relevant team for review. We wish you all the best moving forward.
Thanks,
Kate.

Rated 5 out of 5 stars

Admiral experience

this year I took out insurance for 2 cars and house buildings and contents insurance and up to date everything has gone very well with any staff contact being extremely helpful

17 May 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Samuel.

Thanks for your review! We're delighted to hear you've chosen us to insure both of your cars as well as your home buildings and contents insurance. It's fantastic to know that everything has gone smoothly so far and that any contact you've had with our team has been helpful and positive.

Thank you for placing your trust in us across multiple policies. We really appreciate your support and look forward to continuing to look after your insurance needs!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy

Easy, fantastic customer service

1 October 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi.

Thanks for your review! We're delighted to hear you found the process easy and experienced fantastic customer service. Providing a simple, hassle-free experience alongside friendly and helpful support is exactly what we aim for.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Hi Barker.

Thanks for your review! We're delighted to hear you found our team helpful and polite. Providing friendly, professional support is something we pride ourselves on, so it's wonderful to know you had a positive experience.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

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