Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more
Company replied
A really good experience with Choice. Started earning No claims bonus from the point we got the learner driver cover and this transferred over after test was passed. Continued insurance with choice at... See more
Company replied
I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad... See more
Company replied
Company details
About A Choice Insurance
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Why choose A Choice for motor insurance
- Over 25 years of expertise in motor insurance.
- Over a million policies sold.
- Expert advice on suitable insurance protection.
- Authorised and regulated by the Financial Conduct Authority.
- A member of the British Insurance Brokers Association.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4500
- www.achoiceinsurance.co.uk
4.2
Great
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 96% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Efficient and professional customer…
Efficient and professional customer service, very helpful and polite.
10 June 2026
Unprompted review
Reply from A Choice Insurance
Hi,
Thank you for your kind words and 5-star rating!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Hadar,
Thank you for insuring with A-Choice.
Regards,
A-Choice
quick and easy to follow there process…
quick and easy to follow there process and very good with complying
7 June 2026
Reply from A Choice Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Customer loyalty means ZERO
Customer loyalty means ZERO. I had been a customer of A Choice for many years, never questioned my renewal. However our lease car was due to go back to the lease company so we decided to buy the same car we leased. I phoned A Choice and advised them that my policy is due to expire on the 10th June and I would need to remove my Kia that we lease and replace the policy with the same car. Renewal price on current Kia £621 for the yr , to remove lease car and add new car £799 for the year. A choice explination '' premuim is more because you are buying a car you are not used to driving'' ITS THE SAME CAR!
Needless to say I searched online and obtained a new policy for £529 for the year. Greedy, and don't care about customer loyalty.
No thanks Kate , what is the point when I have started a new policy.
2 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Matt
Thank you for taking the time to write your review.
We really do value your loyalty, and we always strive to provide our customers with the most competitive quotes from our panel of insurers. However, there are times when other insurers might offer a more attractive rate.
Many insurers provide discounts based on the number of years a customer has owned their car. If the DVLA shows the vehicle as recently purchased, the discount for ownership years may not apply.
Please contact me using the number I left for your in my voicemail or at feedback@premiumchoice.co.uk if there is anything you would like me to do help you.
Thank you
Kate
Excellent customer service!
I was lucky enough to have my issue resolved today by a lovely lady called Julia Parker, she went above and beyond to ensure I did not incur any extra charges, and that I was happy with my policy, and for this reason I am happy to stay as a customer! Thank you Julia you are a credit to your company!
9 June 2026
Unprompted review
Reply from A Choice Insurance
Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Julia.
Regards,
A-Choice
absolutely shocking can never get ahold…
absolutely shocking can never get ahold of them i have phoned them 3 times in the past 2 days and have not had an answer do not choose here
9 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Kayleigh
Thank you for your feedback.
I see from your file that we attempted to contact you, and I also tried to reach you. However, the phone number we have on file is not connecting.
Unfortunately, we are unable to offer cover for a vehicle that has been impounded before the policy starts. Since we couldn't speak with you directly, we sent you a letter to explain this to you.
If there is anything else I can assist you with, please feel free to contact me at feedback@premiumchoice.co.uk.
Thanks Kate
Selena was very helpful at sorting out…
Selena was very helpful at sorting out the problem
9 June 2026
Unprompted review
Reply from A Choice Insurance
Hi James,
We're grateful for your review. It means a lot to our team. We have passed your comments onto our agent.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Kauser,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
Celine Brown was extremely helpful and…
Celine Brown was extremely helpful and provided great clarity and service. She answered my many questions patiently and kindly and I felt reassured. From this service I would definitely use A choice in the future and recommend to others. Thank you Celine!!!
9 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Sophie,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Celine.
Regards,
A-Choice
No customer service
This is the 3rd time in two months I've had to contact them to make a simple change to a policy.
each time I've been on hold for 30 mins or more before even speaking to someone.It's shocking. I run a business with 70 staff and this is my valuable time. Still waiting.....
8 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Richard
Thank you for taking the time to share your review.
I’m eager to assist you, but I need a bit more information to locate your file, as your review didn’t include any personal details.
Our dedicated team is available to support you from Monday to Friday, 8 AM to 5 PM, and on Saturday from 9 AM to 1 PM. We appreciate your understanding during busy periods, as this may occasionally lead to longer wait times.
Please feel free to reach out to me at feedback@premiumchoice.co.uk with your details so that I can better assist you.
Thank you, and I look forward to helping you.
Kate
Reply from A Choice Insurance
Hi Mark,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Jeffrey,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
Very knowledgeable agent
Very knowledgeable agent. Explained the full details about the policy
6 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Jonathan,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Celine.
Regards,
A-Choice
Reply from A Choice Insurance
Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
After 10 minutes of dire music -an Angel answers
After ten minutes wait time listening to the dire answer phone music a lovely sounding assistant Shazia delt with my enquiry with confidence and charm -a credit to your company
5 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Tony,
Thank you for your 5-star review. We appreciate the feedback. We have passed your comments onto Shazia.
Regards,
A-Choice
good thanks
2 June 2026
Reply from A Choice Insurance
Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
Was charged nearly £100 3 weeks after…
Was charged nearly £100 3 weeks after cancelling to cancel my provisional license insurance once I passed even though the policy would have been invalid anyway.
4 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Caitlyn
Thanks for sharing your review.
I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.
I've reached out to you through Trustpilot for your details.
Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
Fast to answer my call and helpful
I had a couple of questions about the new policy so called. After a short ‘press 1 for x, 2 for y’, etc the call was immediately answered. I spoke with a staff member, who tried to help but soon realised I needed customer service. They put me through and again my call was immediately answered. The agent was able to help. She spent time to make sure she understood my issues and was able to advise and help. Refreshingly efficient.
4 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Nick,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Shazia.
Regards,
A-Choice
Excellent Customer Service
Shazia was very polite and professional in how she welcomed me as a customer and how she took me through the various security questions. In addition she very quickly provided me with the information I requested and made it very clear to me what my policy allowed regarding overseas travel.
4 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Stephen,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Shazia.
Regards,
A-Choice
Beware
Beware! As many others have said on here, the cancellation fees with Achoice are extortionate. Once passing her test my daughter moved from Achoice to Admiral as it was a much more competitive price. A choice then charged over £86 to cancel her provisional policy. I wish I had checked Trustpilot reviews first as the policy documents you are sent do not make this clear.
Edit: I reluctantly paid the £50 cancellation charge but refused to pay the additional £36 charges. I was contacted by a very helpful lady called Kate who agreed to cancel those additional charges. Excellent customer service but still worth being aware of hidden charges to cancel.
3 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Mercy
Thank you for speaking with me and explaining your daughter's situation. Where we can help customers who are vulnerable, we will always try.
Your edited comments are very kind and I'm glad you are now happy.
Our charges are presented clearly in a table, they are not in small print as we are always transparent with any fees or charges we apply.
As we discussed, please contact me if there's anything else I can help you with.
Thank you
Kate
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