A Choice Insurance Reviews 

7,269
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 926 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly helpful staff members who take the extra time to answer every question and carefully guide them through annual policy renewals. Many people also find the online application process very straightforward, mentioning that it is quick to set up and features competitive prices especially suited for learner drivers. However, some customers also noted issues regarding expensive renewal quotes and unexpectedly high administrative fees when making changes. A few reviewers additionally experienced long phone wait times and felt frustrated by unhelpful support when attempting to transition their coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting that team members are consistently helpful,... See more

Customer service

Consumers find customer_service to be positive and helpful. Reviewers frequently highlight that support... See more

Price

Clients share ambiguous opinions on price, with many reviewers praising the initial rates as cheap and... See more

Service

Reviewers mention positive feedback about service, highlighting prompt and efficient assistance as well as... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the fast, straightforward... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more

Company replied

Rated 4 out of 5 stars

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more

Company replied

Rated 5 out of 5 stars

A really good experience with Choice. Started earning No claims bonus from the point we got the learner driver cover and this transferred over after test was passed. Continued insurance with choice at... See more

Company replied

Rated 5 out of 5 stars

I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad... See more

Company replied


Company details

  1. Insurance Agency

About A Choice Insurance

Written by the company

A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.

We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.

As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.

A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.

Why choose A Choice for motor insurance

  • Over 25 years of expertise in motor insurance.
  • Over a million policies sold.
  • Expert advice on suitable insurance protection.
  • Authorised and regulated by the Financial Conduct Authority.
  • A member of the British Insurance Brokers Association.


Contact info

4.2

Great

TrustScore 4 out of 5

7K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 95% of negative reviews

Typically replies within 1 week

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4.2

All reviews

(7,269)

917 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

After 10 minutes of dire music -an Angel answers

After ten minutes wait time listening to the dire answer phone music a lovely sounding assistant Shazia delt with my enquiry with confidence and charm -a credit to your company

5 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Tony,
Thank you for your 5-star review. We appreciate the feedback. We have passed your comments onto Shazia.
Regards,
A-Choice

Rated 1 out of 5 stars

Was charged nearly £100 3 weeks after…

Was charged nearly £100 3 weeks after cancelling to cancel my provisional license insurance once I passed even though the policy would have been invalid anyway.

4 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Caitlyn

Thanks for sharing your review.

I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.

I've reached out to you through Trustpilot for your details.

Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.

Thank you

Kate

Rated 5 out of 5 stars

Fast to answer my call and helpful

I had a couple of questions about the new policy so called. After a short ‘press 1 for x, 2 for y’, etc the call was immediately answered. I spoke with a staff member, who tried to help but soon realised I needed customer service. They put me through and again my call was immediately answered. The agent was able to help. She spent time to make sure she understood my issues and was able to advise and help. Refreshingly efficient.

4 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Nick,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Shazia.
Regards,
A-Choice

Rated 5 out of 5 stars

Excellent Customer Service

Shazia was very polite and professional in how she welcomed me as a customer and how she took me through the various security questions. In addition she very quickly provided me with the information I requested and made it very clear to me what my policy allowed regarding overseas travel.

4 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Stephen,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Shazia.
Regards,
A-Choice

Rated 2 out of 5 stars

Beware

Beware! As many others have said on here, the cancellation fees with Achoice are extortionate. Once passing her test my daughter moved from Achoice to Admiral as it was a much more competitive price. A choice then charged over £86 to cancel her provisional policy. I wish I had checked Trustpilot reviews first as the policy documents you are sent do not make this clear.

Edit: I reluctantly paid the £50 cancellation charge but refused to pay the additional £36 charges. I was contacted by a very helpful lady called Kate who agreed to cancel those additional charges. Excellent customer service but still worth being aware of hidden charges to cancel.

3 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Mercy

Thank you for speaking with me and explaining your daughter's situation. Where we can help customers who are vulnerable, we will always try.

Your edited comments are very kind and I'm glad you are now happy.

Our charges are presented clearly in a table, they are not in small print as we are always transparent with any fees or charges we apply.

As we discussed, please contact me if there's anything else I can help you with.

Thank you

Kate

Rated 5 out of 5 stars

Helen was excellent

Helen was very personable, professional and understood exactly what I wanted.
I was able to make all the changes required to enable me to renew the policy with A-Choice

3 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Ben,
We're grateful for your review. It means a lot to our team. We have passed your comments onto Helen.
Regards,
A-Choice

Rated 5 out of 5 stars

Helen was absolutely lovely to speak…

Helen was absolutely lovely to speak to! Amazing at her job 😀

Had issue with my signal and she called me back 10/10

3 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Lydia,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Helen.
Regards,
A-Choice

Rated 5 out of 5 stars

Lindy was great

The customer service is incredible, and Lindy was very helpful!

3 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Nova,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Lindy.
Regards,
A-Choice

Rated 1 out of 5 stars

The most horrible and frustrating…

The most horrible and frustrating company I have ever had to deal with. I have never experienced such poor customer service or such blatant money-grabbing practices.

They cancelled my policy themselves over an issue that was not my fault, then had the audacity to charge me a £50 “administration fee”. It feels less like an insurance company and more like a business built around finding ways to charge customers extra fees.

The entire experience has been stressful, unfair, and incredibly disappointing. I would never recommend this company to anyone and will actively warn others to avoid it. If you value fair treatment, transparency, and decent customer service, look elsewhere.

2 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Nikolaef

Thank you for your review.

When you purchase a policy, we must verify your details to ensure you are protected in the event of a claim. If a customer submits inaccurate information when buying a policy and later needs to make a claim, the insurer may deny payment.

Unfortunately, the information you provided when arranging your policy did not match the details on the documents you sent us. Certain discrepancies can prevent the insurer from providing cover.

Should you need any further assistance, please do not hesitate to reach out to me at feedback@premiumchoice.co.uk.

Thank you

Kate

Rated 5 out of 5 stars

Super easy to set up

Super easy to set up, and really easy to get in contact if needs be and super cost friendly for those who are young like me and don’t have hundreds of pounds to be wasting on insurance

30 May 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Madison,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

Rated 1 out of 5 stars

Scammers

Scammers! Will get as much money out of you as possible. I was renewed even though I said no. Then they tried to make me pay a cancellation fee. Along with other charges. Staff on the phone are rude and unhelpful. A nightmare to get through to them on the phone, feel like I spend half my life on hold to this idiotic greedy company.

2 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Isabelle

Thank you for your feedback

We always strive to provide our customers with the best service possible. It is disappointing to read that you do not feel you were given excellent service.

I will be happy to review your file to see if there is anything I can do to help you. Unfortunately, your review doesn't give any of your details to allow me to contact you directly.

Please contact me at feedback@premiumchoice.co.uk, and I'll try to help you wherever I can.

Thank you

Kate

Rated 3 out of 5 stars

Waiting time to get through to the company is so long

This company quoted the cheapest for my 17yr old son as a first driver but that is the only positive. You have to call them to make any changes or for most questions and the four times we have called them throughout the policy we have waited on the phone between 40-60 minutes before being connected which is not acceptable. The staff are friendly when you get through but the waiting time is too long.

2 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Claire

Thank you for taking the time to post your feedback. We want to make sure you have the best experience possible.

Please contact me at feedback@premiumchoice.co.uk so that if you need any help with your policy in future I can try to help you.

Thank you

Kate

Rated 5 out of 5 stars

Smiley was really helpful

Smiley was really helpful. I had a query and was worried about how it would be resolved. She was very patient and also did her best to help me get the issue resolved. Please give her a pay rise!

2 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Richard,
Thank you for your 5-star review. We appreciate the feedback. We have passed your comments onto Smiley.
Regards,
A-Choice

Rated 1 out of 5 stars

Absolutely shocking company please…

Absolutely shocking company please avoid contact is horrible. I first brought my policy which was an absolute fortune and had a deposit of over £1000 and I was told by a lady on the phone if I was ever to cancel this money would come straight back to me. I find a far better deal elsewhere I cancel my policy told I was getting my deposit back after weeks no money and I have tried being charged £114 for cancelling and have tried contacting a choice to speak about my issue but no joy now they have ordered bailiffs to claim £114 off me but they have over £1000 of my money absolute scam artists and would be more then happy to take them to court for this. Please avoid shocking company and staff on the phone when you finally get through to them are so rude. I’m only 18 on minimum wage so that deposit is a huge Amount of money to me it is disgusting !

1 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Leo

Your feedback is very important to us, and I'd appreciate the opportunity to understand where you feel we have not supported you with your insurance policy.

I reviewed your file and I can see that you bought your policy online. You did not speak with our team to arrange your policy.

When customers make their initial payment towards their insurance policy, that payment goes directly towards the cost of the policy.

I will contact you so that we can work together to address your needs. Alternatively, please reach out to me at feedback@premiumchoice.co.uk or call me using the number I left in my voicemail.

Thank you

Kate

Rated 5 out of 5 stars

Excellent staff with great…

Excellent staff with great communication skills and excellent customer service

1 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Areti,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice

Rated 1 out of 5 stars

On hold for 1 hour due to an email sent…

On hold for 1 hour due to an email sent in error cancelling my policy. Once I got through to someone the service was friendly and efficient.

1 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kim

Thank you for sharing your review.

It is encouraging to read that when you spoke with our agent, they were friendly and efficient. On occasions we have a higher volume of calls being received. I appreciate that waiting to speak with an agent can be frustrating. We aim to answer our calls as swiftly as possible.

You haven't given any details to help me to locate your file, but you can contact me at feedback@premiumchoice.co.uk if there is anything further that we can help you with.

Thank you

Kate

Rated 5 out of 5 stars

Quick and easy

Quick and easy setup, reply was probably not even 1 minute with all the documents, will definitely be using again

29 May 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
We're delighted you found the application process easy and were happy with the speed of the process. We appreciate the great review.
Regards,
A-Choice

Rated 5 out of 5 stars

Quick and easy online.

Good quote and easy online application.

26 May 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Lynda,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

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