Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more
Company replied
A really good experience with Choice. Started earning No claims bonus from the point we got the learner driver cover and this transferred over after test was passed. Continued insurance with choice at... See more
Company replied
I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad... See more
Company replied
Company details
About A Choice Insurance
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Why choose A Choice for motor insurance
- Over 25 years of expertise in motor insurance.
- Over a million policies sold.
- Expert advice on suitable insurance protection.
- Authorised and regulated by the Financial Conduct Authority.
- A member of the British Insurance Brokers Association.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4500
- www.achoiceinsurance.co.uk
4.2
Great
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 96% of negative reviews
Typically replies within 1 week
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Customer service is very poor, can’t make changes
Cannot make changes over the phone, nobody answers the phones.
I get asked to email over the changes and still 4 days later they have not been completed
Getting very fed up calling up now.
29 June 2026
Reply from A Choice Insurance
Hi Justedcar
Thanks for your feedback.
I can see from your file that our agents made the change to your policy fee of charge prior to your review. We also sent an email to you to confirm the changes were made.
We called you to see if there was anything else we could help you with.
Please contact me at feedback@premiumchoice.co.uk, if you need any further assistance.
Thank you
Kate
Price is good but I made a mistake with…
Price is good but I made a mistake with the policy start date I changed it within a few hours of starting it from the 16th to yesterday and they charged me £50 I think that’s very unreasonable as the insurance is only £27 a month
30 June 2026
Reply from A Choice Insurance
Hi Jay
Thanks for your review.
If you'd like to discuss your policy further, please reach out to me at feedback@premiumchoice.co.uk.
I'm here to help wherever possible.
Thanks
Kate
Hopeless company with a dysfunctional portal
A-Choice requested I upload our driving license summaries to their secure portal. There was an issue with their portal. When we finally managed to upload the document successfully after trying a number of different devices (spent a couple of hours), they then cancelled our policy a few days later claiming that they had never received these documents. I really would give this company and their portal a miss.
2 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Witek
Thank you for your feedback.
As part of our commitment to protecting you in the event of a claim, we require verification of your details. We had set aside a three-week period for you to submit the necessary documents. If we don't receive this information within that timeframe, we may unfortunately need to cancel the policy.
Our IT team has confirmed that there are no issues with our portal. The letter we sent requesting your documents includes our email address, which some customers prefer use to submit their information.
If you have any questions or need any assistance, please do not hesitate to reach out to me at feedback@premiumchoice.co.uk.
Thank you
Kate
Helped me straight away
Helped me straight away!
Quick and nice customer service
1 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Ella,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Reply from A Choice Insurance
Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
A relatively easy process to go through…
A relatively easy process to go through simple straightforward process
30 June 2026
Reply from A Choice Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
AVOID!
Absolutely terrible customer service. I would never use A Choice Car Insurance again.
When my daughter had learner driver insurance and then passed her driving test, we expected the policy to be upgraded to a full UK licence. Instead, we were told we had to pay for both the learner policy and the new full licence policy at the same time.
I’ve never come across an insurance company that charges you for two policies when you’re simply moving from a learner licence to a full licence. It feels completely unfair and wasn’t made clear when the policy was taken out.
Very disappointing experience, poor customer service, and a company I won’t be recommending.
1 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Julie
Thank you for your review. I would like to provide some clarification regarding our provisional licence policy.
This policy is designed for customers who are learning to drive and want to practice in their own vehicles. A key benefit is that there’s no need to cancel the policy upon passing the practical driving test, as the policy can usually be upgraded.
When the customer passes their driving test, an additional premium will be applied to the policy for the remaining term. There are not two separate policies which are live at the same time.
This is similar to when customers upgrade their car or change their address during the policy term, where an additional premium may be applied. This is an added cost to the insurance policy.
We are committed to transparency and we ensure our customers are fully informed about their policies. Your insights are valuable, and I appreciate the opportunity to clarify this matter.
I can't access your file as you haven't provided your details to allow me to contact you. If you have any further questions or need assistance, please contact me at feedback@premiumchoice.co.uk.
Thank you
Kate
Reply from A Choice Insurance
Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Good all round
27 June 2026
Reply from A Choice Insurance
Hi Gary,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Excellent service!
Celine - Was FANTASTIC! Excellent service all round. 5 STARS
29 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Sara,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Celine.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Azath,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Reuben,
Thank you for the 5-star review!!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Kyle,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Well professional and truly efficient
Well professional and truly efficient
25 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Shawn,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
I’m really happy with my insurance…
I’m really happy with my insurance policy
26 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Kinthu,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
Was on the phone for atleast 40 minutes…
Was on the phone for atleast 40 minutes with no answer aswell as this wasn’t updated on when my insurance was coming out so didn’t have the money in the correct account at the time and went to pay and took me through many voices telling me to press multiple numbers on the key pad when calling after pressing and listening 7 times they then after all that decided to tell me I can’t make the payment
26 June 2026
Unprompted review
Reply from A Choice Insurance
Hello
We use a credit provider to finance insurance products. You may have been trying to contact the credit provider to make your payment.
Your review did not include the information I need to find your file. Please contact me at feedback@premiumchoice.co.uk so I can help you communicate with your credit provider.
Thank you
Kate
Learner driver quote was best received.
24 June 2026
Reply from A Choice Insurance
Hi Brian,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Great insurance company for learner…
Great insurance company for learner drivers. Very competitive rates. Everything is explained in great detail. Very easy website to use.
22 June 2026
Reply from A Choice Insurance
Hi Simon,
Thanks for your review and choosing to insure with A-Choice. We appreciate your great feedback and comments.
Regards,
A-Choice
The girl was very helpful who delt with…
The girl was very helpful who delt with me
25 June 2026
Unprompted review
Reply from A Choice Insurance
Hi John,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto our agent.
Regards,
A-Choice
Renewal
Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate that this is a common problem with renewals, which is a shame because it doesn’t promote loyalty, so regrettably, and not because of any thing to do with service. I have had to go to an alternative provider. The difference in premium was just too significant to not take advantage of it. In terms of the service I’ve received from A choice, it has been very good. I didn’t make a claim so I can’t comment on their claim service but their paperwork is very clear. The communication is very good and for two years running I’ve had a very positive experience with Amy, so I speak very positively of that side of the business..
25 June 2026
Unprompted review
Reply from A Choice Insurance
Hi Susan,
Thank you for your 5-star review. We appreciate the feedback. We have passed your comments onto Amy.
Regards,
A-Choice
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