Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more
Company replied
A really good experience with Choice. Started earning No claims bonus from the point we got the learner driver cover and this transferred over after test was passed. Continued insurance with choice at... See more
Company replied
I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad... See more
Company replied
Company details
About A Choice Insurance
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Why choose A Choice for motor insurance
- Over 25 years of expertise in motor insurance.
- Over a million policies sold.
- Expert advice on suitable insurance protection.
- Authorised and regulated by the Financial Conduct Authority.
- A member of the British Insurance Brokers Association.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4500
- www.achoiceinsurance.co.uk
4.2
Great
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 96% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
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poor provider trying to catch you out
requested documents which I sent in 2 goes, claim they only received the first and the following ones were too late (they weren't) so they cancelled the policy and pocketted £150 for the privillage. there's a reason they're cheper then the alternatives.
14 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Mr Jones
Thank you for your feedback.
When you purchase a policy, we need to verify your details to protect you in the event of a claim. We have a set timeframe to receive documents from customers.
I would be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.
Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
Reply from A Choice Insurance
Hi Rio,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Ian,
Thank you for your 5-star review. We appreciate the feedback.
Regards,
A-Choice
Really quick and easy to follow
Really quick and easy to follow. No hidden charges and very competitive prices. Thank you.
10 July 2026
Reply from A Choice Insurance
Hi Margaret,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice
Customer service
Are very good with me explain everything in detail are so accommodating customer service is great
9 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Brogan,
Thanks so much for sharing your experience with us. We have passed your comments onto our agent.
Regards,
A-Choice
Straight forward
Straight forward, considerate and above all, cared for all my insurance needs.
7 July 2026
Reply from A Choice Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Excellent customer service and good price
The lady who i spoke with (think her name was Helen) was fantastic. She explained everything carefully to my daughter and put her at ease.
We also had a laugh while waiting for her computer, which was on a go show.
8 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Shaan,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Helen.
Regards,
A-Choice
Very easy to take out and great price
5 July 2026
Reply from A Choice Insurance
Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
I was attended to by a lady called Mia
I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad service or something. But she always came back and in the end sorted out every single query I came with.
6 July 2026
Unprompted review
Reply from A Choice Insurance
Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Mia.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Adam,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Reply from A Choice Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Naomi was patient
Naomi was patient, professional and kind. Both my son and myself are very happy.
2 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Gemma,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Naomi.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Sarah,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Karen,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
shazia was so efficient and helpful and…
shazia was so efficient and helpful and patient. Im just waiting for documents to arrive. The only thing was i had to wait over 20 minutes to get through to her. Their phone lines take ages.
3 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Annie,
Thank you for your 5-star review. We appreciate the feedback. We apologise for the wait time you experienced. We have passed your comments onto Shazia.
Regards,
A-Choice
By far the worst company I’ve ever had…
By far the worst company I’ve ever had to deal with - overpriced and rude
28 July 2025
Reply from A Choice Insurance
Hi Jo-anne
Your feedback is very important to us, and I'd appreciate the opportunity to understand where you feel we have not supported you with your insurance policy so that we can work together to address your needs.
I have reviewed your file and we haven't spoken with you since September 2025.
Please reach out to me at feedback@premiumchoice.co.uk.
I look forward to hearing from you so I can help you.
Thanks
Kate
Having passed my test after 101 days…
Having passed my test after 101 days they want me to pay the interest they are loosing from my whole policy and an admin fee of 50 pound so for 101 days I have now got to pay 95 pound do not use them also there black boxes plug into e.c.u so 1mph over will knock you down
1 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Darren
Thank you for your review.
Just to clarify, we don't charge interest for the entire policy when a customer cancels before the policy term ends.
I wanted to clarify that we don’t charge interest on the entire policy if a customer decides to cancel before the policy term ends.
We aim to be transparent, and our fees are clearly outlined in our Terms of Business Agreement. The cancellation fee helps us cover the costs of accessing important databases and working with the insurer, as well as providing you with the necessary documentation.
Also, when someone purchases a policy with a provisional driving license, we do require a telematics device once they pass their driving test, and we always make sure to share this information upfront.
Insurance can be expensive for inexperienced drivers and a telematics policy can help keep the costs down for new drivers.
If you have any more questions or if there’s anything else I can assist you with, please don’t hesitate to reach out to me at feedback@premiumchoice.co.uk.
Thank you
Kate
Customer service is very poor, can’t make changes
Cannot make changes over the phone, nobody answers the phones.
I get asked to email over the changes and still 4 days later they have not been completed
Getting very fed up calling up now.
29 June 2026
Reply from A Choice Insurance
Hi Justedcar
Thanks for your feedback.
I can see from your file that our agents made the change to your policy fee of charge prior to your review. We also sent an email to you to confirm the changes were made.
We called you to see if there was anything else we could help you with.
Please contact me at feedback@premiumchoice.co.uk, if you need any further assistance.
Thank you
Kate
Price is good but I made a mistake with…
Price is good but I made a mistake with the policy start date I changed it within a few hours of starting it from the 16th to yesterday and they charged me £50 I think that’s very unreasonable as the insurance is only £27 a month
30 June 2026
Reply from A Choice Insurance
Hi Jay
Thanks for your review.
If you'd like to discuss your policy further, please reach out to me at feedback@premiumchoice.co.uk.
I'm here to help wherever possible.
Thanks
Kate
Hopeless company with a dysfunctional portal
A-Choice requested I upload our driving license summaries to their secure portal. There was an issue with their portal. When we finally managed to upload the document successfully after trying a number of different devices (spent a couple of hours), they then cancelled our policy a few days later claiming that they had never received these documents. I really would give this company and their portal a miss.
2 July 2026
Unprompted review
Reply from A Choice Insurance
Hi Witek
Thank you for your feedback.
As part of our commitment to protecting you in the event of a claim, we require verification of your details. We had set aside a three-week period for you to submit the necessary documents. If we don't receive this information within that timeframe, we may unfortunately need to cancel the policy.
Our IT team has confirmed that there are no issues with our portal. The letter we sent requesting your documents includes our email address, which some customers prefer use to submit their information.
If you have any questions or need any assistance, please do not hesitate to reach out to me at feedback@premiumchoice.co.uk.
Thank you
Kate
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