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Abel & Cole Reviews 

15,813
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

Able & Cole service is good - delivery driver always delivers on time and to my front door. Please could the boxes sometimes be a little less heavy and compacted so that I can lift the boxes comfortab... See more

Rated 5 out of 5 stars

I've been with Abel & Cole for years. Their fresh fruit and vegetables just taste so much better than organic from even posh supermarkets. They have speciality foods which are so delicious - and al... See more

Rated 4 out of 5 stars

I love Abel and Cole. Two little downsides: the delivery charge is rather steep if one considers weekly orders and there is no option to manage my favourites. Whatever I have ever purchased/received f... See more

Rated 5 out of 5 stars

Amazing service ,my veg box is always correct with fresh veg and fruit , you get a text giving you a delivery time which is very helpful so you not sitting in all day waiting. Delivery driver is frien... See more

Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

All reviews

(15,813)

1,708 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent company

I have been ordering from Abel and Cole for many years. I am very happy with the quality and availability of the products. Also the customer helpdesk are really helpful and efficient. The deliveries are very reliable and I always receive a text giving me a time slot. The emails from Abel and Cole are always relevant and informative. I am a very happy long standing customer.

29 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you so much for your lovely review and for being a loyal customer over the years!

We’re thrilled to hear you’re happy with the quality of our products and that our team has been helpful whenever you’ve needed us. It’s great to know you find our deliveries reliable and our updates useful.

If you'd like to spread the joy, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you'll get a £10 voucher as a thank you for sharing the love.

Thanks again for your ongoing support and for sharing your thoughts!

Best,
*Corina

Rated 5 out of 5 stars

Absolutely fabulous & great to see such…

Absolutely fabulous & great to see such fresh, wonderfully tasty fruit and veg - perfectly ripe! - No issues whatsoever and not worrying about having to send produce back - great for my nervous system. Thank you for the care you put into service & quality, range and delicious foods.

22 June 2026
Rated 5 out of 5 stars

Wonderful people!

Great customer service, excellent varied produce, great communication re delivery times. We returned to Abel & Cole after a few years and still great people to deal with❤️

29 June 2026
Rated 5 out of 5 stars

Good quality fruits & veggies

Good quality fruits & veggies. Delivered on time and drivers follow the instructions. A bit pricey compared to other company, but this one allows you to swap a few items in the box, which sometimes is very useful!

22 June 2026
Rated 5 out of 5 stars

I've been getting weekly deliveries…

I've been getting weekly deliveries from A&C for almost 12 years. They have good products, nice organic fruit and veg, a decent range of vegan products and I like that most fresh produce comes loose in a cardboard box rather than plastic bags and trays and the box can be returned the following week so it can be reused..

19 May 2026
Rated 5 out of 5 stars

Great Priduce

I have been ordering from Abele & Co for sometime now and I'm consistently blown away by the freshness, taste, quality and sustainability of their food. In my case its their organic fruits and vegetables. Unlike supermarket alternatives, their fruits and vegetables taste as though they were picked that morning. The flavours are incredibly vibrant and flavorful. The fruits which I constantly purchase are, organic papaya,organic pineapple, organic peach and nectarine,organic grapes,organic apricots and organic plums all have a natural sweetness that are unmatched. The vegetables are what's in season.

They really do look after their customers, with the occasional discounts, a complimentary gift added to your delivery. The delivery is so stress free and you are kept informed throughout. The customer service is exceptional just like their produce. Definitely highly recommended.

24 June 2026
Rated 5 out of 5 stars

Good service

Always excellent , well packed goods . Left in safe place as agreed . Quiet vehicle , essential as we share a drive .
Drivers always polite and efficient .

3 June 2026
Rated 1 out of 5 stars

My last delivery was a sham…

My last delivery was left down the end of the garden right by the gate. Anyone could have taken it off e hasn’t been in. The delivery driver didn’t even come into the garden or knocked the door! I was also only given 2 hours notice of the delivery. The delivery drivers need to be pulled up on this. Also off of had more notice I could have put all the boxes and packaging out for collection but the delivery driver wouldn’t have collected them seem as he couldn’t be bothered to walk up to the front door!
Thank you
Julie smith
178 willow court
NP11 5lw

24 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you for sharing your feedback regarding your last delivery. We always expect our drivers to follow your delivery instructions, leave your order in your designated safe place, and collect the empty boxes so that we can reuse them. I’m really sorry to hear that this didn't happen - it’s definitely not the experience we want for you.

I’ll personally give you a call today to find out exactly what happened and make sure we get things back on track for you. I’ll also add a note for your driver to ensure the empties are collected with your next delivery.

Thanks again for sharing your thoughts with us, and I look forward to speaking with you today to help turn this around.

*Best,

Corina

Rated 4 out of 5 stars

Good service and good quality food

Good service and good quality food . Would have been 5 stars but failed to be as let down by cost,

26 June 2026
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Reply from Abel & Cole

Hi there,

Thank you for your review and for sharing your thoughts about our prices. I’m really happy to hear you’re pleased with our service and enjoying the products.

Every delivery helps support hardworking growers who are paid fairly and never cut corners. We offer lots of options to suit different budgets - various box sizes, one-off orders, special weekly offers to save on your favourites, and flexible delivery schedules - so there’s always something for everyone.

I’d love to have a quick chat to see how we can help you get the most out of your deliveries, so I’ll be reaching out to you personally today.

Thanks again for sharing your feedback, and I look forward to speaking with you!

Best,
*Corina

Rated 5 out of 5 stars

Fabulous

I get a weekly fruit and veg box and it's always great, love the freshness and quality. But what I particularly love is the customer support. They're always so kind and helpful and have had no problems supplying refunds on the few times I've requested them.

26 June 2026
Rated 3 out of 5 stars

I would have given an extra star or…

I would have given an extra star or two, but for one big issue I have with their website. It’s just too easy for orders to repeat the following week if one forgets to select products for one week only. This happened again this week and is very annoying especially if one happens to be away. I brought this up with them several times, but they refused to change the website… Their interchangeable boxes are a good idea but it also meant I ended up with double cucumbers and carrots this week.. The Riverford website works much better.. The range of products is very good .. It’s very expensive but I’m one person.. for most young families like mine with kids its unaffordable..

26 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you for your feedback. I’m glad to hear you’re enjoying our wide range of products and the flexibility of our customisable boxes, but I’m really sorry for the frustration with the website and any unwanted repeat orders. We want your online experience to be as smooth as possible, and we always aim to help you avoid food waste - whether that’s by skipping orders you don’t need or setting holidays for the weeks when you’re away.

Thank you as well for sharing your opinion on our prices. Each delivery helps support hardworking growers who never cut corners and are paid fairly. We offer options for different budgets, like various box sizes, one-off orders, and flexible delivery schedules - so there’s hopefully something for everyone.

I’ll give you a call today so we can chat more about this, check your order frequency, and make sure everything is set up just right for your future deliveries.

Thanks again for your feedback, and I look forward to speaking with you today!

*Best,
Corina

Rated 5 out of 5 stars

I’ve been with Abel & Cole for over 20…

I’ve been with Abel & Cole for over 20 years and I’ve only ever received excellent service. The produce is amazing and the staff are so helpful. They were particularly brilliant throughout Covid. A truly loyal company!

28 May 2026
Rated 5 out of 5 stars

Exceptionally good quality across all…

Exceptionally good quality across all the fruit and vegetables we have had. Frankly supermarket produce is tasteless in comparison. What a fantastic British business - clearly putting customers ahead of margins.

25 June 2026
Unprompted review
Rated 5 out of 5 stars

Abel & Cole take the best care when…

Abel & Cole take the best care when delivering stocks by wrapping them in appropriate packaging and keeping things cool as needed. This ensures that their products are received in the best possible condition, to be enjoyed by their customers.

13 June 2026

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