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Abel & Cole Reviews 

15,811
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

Able & Cole service is good - delivery driver always delivers on time and to my front door. Please could the boxes sometimes be a little less heavy and compacted so that I can lift the boxes comfortab... See more

Rated 4 out of 5 stars

I love Abel and Cole. Two little downsides: the delivery charge is rather steep if one considers weekly orders and there is no option to manage my favourites. Whatever I have ever purchased/received f... See more

Rated 5 out of 5 stars

I've been with Abel & Cole for years. Their fresh fruit and vegetables just taste so much better than organic from even posh supermarkets. They have speciality foods which are so delicious - and al... See more

Rated 5 out of 5 stars

Amazing service ,my veg box is always correct with fresh veg and fruit , you get a text giving you a delivery time which is very helpful so you not sitting in all day waiting. Delivery driver is frien... See more

Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

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(15,811)

1,708 reviews in the last 12 months

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Rated 5 out of 5 stars

Reliable delivery

Reliable delivery, good choices of veg and fruit which you can change/alter, very good quality of veg and fruit...some nice extras like half price boxes on first and fourth order if you are new, can add to the veg box with pantry and other items, got a tea towel this week which I appreciated.

20 July 2026
Rated 5 out of 5 stars

Buy with absolute confidence you will not regret it


I have used Abel and Cole for many years now and feel they deserve Royal warranty
They use the very best suppliers, give an insight into the suppliers practices where they are and ethics
I have never been dissappointed ,ever.
A little more expensive than supermarket but so so worth it
They state ingredients which are healthy and chemical free also if organic or not
Their deliveries reliable even through Covid
Every delivery on time and perfect
If you don’t use them you are definitely
Missing out

30 May 2026
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Reply from Abel & Cole

Hi there,

Thank you so much for your wonderful review and for being such a loyal customer over the years. We’re so glad to hear you’ve enjoyed the quality, reliability, and transparency of our service.

It was a pleasure speaking with you today. As discussed, if you ever feel we’ve earned that extra star, we’d be absolutely delighted. Either way, we truly appreciate your support and are always here to help if you need anything.

If you'd like to spread the joy, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you'll get a £10 voucher as a thank you for sharing the love.

Thanks again for your ongoing support and for sharing your thoughts.

Best,

*Corina

Rated 5 out of 5 stars

A Great Joy of Happiness! Returning to the Tantalising, Rich, True Banquet of Almighty God's Organic Food Today—With Abel & Cole

Hi all at the Abel and Cole team. Thank you for your great service! My parents came from way back generations of naturally organic farm life in Punjab, India—a region famous for its rich farming fields of sugar cane (making jaggery too), watermelons, chickpeas, and pure creamy milk from our loving cattle.Moving to the UK in the summer of 1965 when I was just four and a half years old, they brought those traditions into our family garden and allotment. The incredible strength my parents had came from them having organic produce all their lives, proving how great it is for health. Having appreciation for our loving Almighty God loving all mankind, learning all good gifts provisions are from him has truly shaped my lifestyle in loving all mankind always.As a people person who loves all races and ages, we were lovingly welcomed by all our neighbours back then. Throughout my school life and later with my work colleagues, they became my real family who always wanted the best for me.It is cheaper, easier, and so much better for the entire world to return to this natural way of living. Nourishing our bodies with pure organic food, just as our loving Creator intended wanted to protect everyone's health from the detrimental effects of extra artificial additions.Growing up with my parents' organic produce, and now at the age of 65 today, I am surprised at how the aromas from those fields—the watermelons, the burning of chickpea leaves, fresh sugar cane drink, and trays of warm jaggery with coconut, ginger, and fennel seeds—still come back to me now and again. True food!!Abel & Cole's produce allows me to truly embrace God's naturally organic food—a rich, beautiful, tantalising banquet once again that can never be replaced!Your team matches this quality with wonderful care. The phone advisors are incredibly patient and polite, never rushing me, which is so deeply appreciated especially given my disabilities. The emails are always clear, and from queries and refunds to the helpful delivery drivers, your service is exceptional.Thank you again, Abel and Cole team!A True Country Girl!Ms Gurdeep Johal17th July 2026

21 May 2026
Rated 5 out of 5 stars

Would recommend Abel & Cole definitely ☺️

I started using Abel & Cole again after many years & had forgotten just how good they where. Organic fresh fruit & veg which is amazing. I'd never bought their meat before but got two organic chicken thighs, skin on OMG! Better than my butchers & waitrose, I'll being buying all my meat & fish from A&C from now on 💖 & it's delivered to my door. Prices are about the same too & tbh I'd rather pay a bit more NOT to have the pesticides ☺️💖 Would recommend A&C definitely!

16 July 2026
Rated 5 out of 5 stars

Great products and special offers

Great products, good delivery and special offers!

7 July 2026
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Reply from Abel & Cole

Hi Tim,

Thanks for leaving us a review and for your support. We really appreciate it!

Best,

Sam

Rated 5 out of 5 stars

I just appreciate the way this company…

I just appreciate the way this company is run and how it conducts itself, the staff are always helpful and I appreciate the effort they go to to sustain a very eco friendly company. The products are fresh and in keeping with the seasons, good offers and a nice choice of items. Keep up the good work! Thank You!!

14 July 2026
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Reply from Abel & Cole

Hi there,

We really appreciate your lovely feedback and support, and I'm so happy to hear you've found our Customer Care team helpful when you've needed them and that you've enjoyed the best fruit and veg from every season.

Thanks for taking the time to leave us a review!

Best,

Sam

Rated 4 out of 5 stars

all good

all good
only problem is the high prices-'though eased lately by Freebies

15 July 2026
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Reply from Abel & Cole

Hi there,

Thank you for your review and for sharing your thoughts about our prices. I’m really glad to hear you’re happy with your orders and enjoying the freebies as well.

Every delivery helps support our hardworking growers, who are paid fairly and always put quality first, so we really appreciate your support. We have lots of options to suit different budgets - different box sizes, special weekly offers to help you save on your favourites, and the ability to skip a week of orders, so hopefully there’s something for everyone.

If you ever want to chat about your orders or explore more options, we’re always here to help.

Thanks again for your feedback and your support!

Best,

*Corina

Rated 5 out of 5 stars

The range of products is large and…

The range of products is large and those weve had have been good. Their commitment to recycling the packaging is a stand out point

15 July 2026
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Reply from Abel & Cole

Hi Phil,

Thank you so much for taking the time to leave a review. We appreciate your support!

Best,

Sam

Rated 1 out of 5 stars

Damaged my property

Their delivery driver has been parking his truck in my garden for which I have spent a lot of money on. Over the course of time my block paving has been damaged. Only found out when I caught him yesterday, although had suspicions. He has also been swinging the door open inside my garden which has damaged my fencing. Why park in my garden when I live on a quiet side street that has plenty of layby parking?

If you value your property, don’t order from these cowboys. Why should I have to cough up the damage you have caused?

When I complained, they didn’t take it seriously. No remorse. Just told me they would pass it on to the relevant team, never heard anything since. Disgusting.

14 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hello,

Thank you for taking the time to review and I’m really sorry that you’ve had to contact us about this.

Please be assured we’re taking this really seriously, and your phone call was immediately escalated to our specialised complaints team. They’ve tried to contact you this morning and will try again later today, as they’re really keen to help.

Thanks again,

Sam

Rated 5 out of 5 stars

Fantastic company

Always delivered on time, great products and a fantastic choice of items to purchase
I’ve swapped most of my shopping from supermarkets to here
High recommend them

7 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Marie,

I'm so happy to hear you've been loving your deliveries with us! We really appreciate your support.

Best,

Sam

Rated 5 out of 5 stars

[Fantastic products with the very best…

[Fantastic products with the very best customer service.]

7 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Gary,

Thanks for your lovely feedback and for taking the time to leave a review. I'm happy to hear our Customer Care team have been able to help when you've needed to get in touch!

Best,

Sam

Rated 5 out of 5 stars

Able & Cole is simply a fantastic food…

Able & Cole is simply a fantastic food provider. The quality of the produce is exceptional, deliveries are always efficient and reliable, and I really appreciate their strong commitment to sustainability. Great products, great service, and excellent value for money, highly recommended!

14 July 2026
Rated 5 out of 5 stars

Efficient

I had prior warning of the approximate time of delivery. That's important, when the weather doesn't always make it possible to leave the packaging out overnight.
Then the delivery/collection was on time.

13 July 2026
Rated 5 out of 5 stars

Good quality fruit and vegetables

The fruit and vegetables are good quality and taste good. The Fruit / Vegetables boxes have plenty of choice and the option to swap if you don’t like what’s in there. In my opinion far superior to a supermarket if you’re looking for organic fresh produce. I like the fact that a lot of the items are in paper bags and not all wrapped in plastic. I like to buy the venison as it’s not available in my supermarkets. The yoghurts and kefir they sell taste delicious and come in glass jars. The website is easy to use.
Would recommend to anyone

13 July 2026
Rated 4 out of 5 stars

Good customer service

Very good customer service when veg quality wasn’t as good as we expected

6 July 2026
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Reply from Abel & Cole

Hey there,

Thank you for your feedback. Although our team was able to help you, I’m really sorry that you had to get in touch with us about some of your produce.

We only want to deliver the best quality fruit and veg, so it’s disappointing to hear we’ve fallen short at times in the past. It looks like there weren’t any issues with your latest order, which is great as we flagged your feedback to our quality control team.

We’re always happy to help, as we want every delivery to be perfect. So please don’t hesitate to reach out if you need us.

Best,

Mariaa

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