While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 54 reviews, most reviewers were somewhat happy with their experience overall. Customers appreciate the variety of products, the quality of materials, and the elegant designs, often highlighting the option to customize length and size. Many found the customer service helpful when seeking sizing advice or arranging exchanges, and some noted the smooth returns process. However, some people were dissatisfied with aspects of customer service, reporting slow responses or difficulties in getting through to support. There were also concerns about product quality, with some items not matching descriptions or appearing cheap. A number of customers experienced issues with the refund process, citing long waiting times and unexpected deductions.

What people talk about most

Product

Users describe ambiguous interactions with product. Many customers praise the high quality, well-made... See more

Quality

Reviewers highlight ambiguous aspects of quality. Many customers praise the high quality of dresses,... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers praise the service, describing it... See more

Return policy

Customers had ambiguous experiences with the return policy. While some found the returns process smooth, with... See more

Refund

Clients share ambiguous opinions on refund. Many reviewers express frustration with the refund process,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It was my first time shopping at Aab, and I was really impressed by the wide variety of items available. I was unsure about the abaya sizing, but the customer service team was extremely helpful and... See more

Company replied

Rated 5 out of 5 stars

Customer service was great. A friend and I bought the co-ord set in advance for our friend’s birthday but we bought the wrong size. As we’d bought in advance, the exchange window of 2 weeks had expire... See more

Company replied

Rated 5 out of 5 stars

I have brought Abayahs and scarves many times from Aab… their service is excellent. Parcels always come on time and the quality of their products is exceptional.. the stitching and workmanship is supe... See more

Company replied

Rated 5 out of 5 stars

Finding a clothing company that offers different sizes (both in length and fitting) while being preserving modesty, is difficult! However Aab clothing has been life changing for me becau... See more


Company details

  1. Clothing Store

Written by the company

Modesty at the core of every design. We design stylish clothing for women, prioritising modesty with every detail. No revealing slits, low necklines, or sleeveless dresses. Shop confidently with modesty at the heart of our designs.


Contact info

3.7

Average

TrustScore 3.5 out of 5

219 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 80% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant

Great customer service and answered questions quickly. Very good quality, would buy again

20 June 2024
Unprompted review
Rated 5 out of 5 stars

Absolutely in love with this brand and everything it stands for

Aab never fails me when it comes to modest fashion. Whenever I wear clothes from this brand, I get multiple compliments and as much as I’d like to take the compliment myself, I have to say, the clothes really do speak for themselves!
The most flattering designs with impeccable quality.
Unsure why there seem to be some bad reviews but I suppose each to their own, but personally, it’s 100% a yes for me so if you’re debating pressing ‘Confirm Order’, this is your sign!!!

12 February 2024
Unprompted review
Rated 4 out of 5 stars

Great experience

Probably my best experience with an online retailer. I was able to order easily and get my questions about sizing answered. Delivery was quicker than expected.
The clothing itself was really well made with great fabric.
Thanks Aab!

8 June 2024
Unprompted review
Rated 5 out of 5 stars

Aab is amazing in all aspects!

Aab are an amazing brand - the quality of the pieces is unbeatable, the designs are so elegant and customer service has always been swift and polite! I'm definitely a loyal customer now - particularly love their modest occasion dresses, hijabs (insane quality!) and hijab magnets! My brothers also love that they do a menswear range - a staple in our family for sure, couldn't fault them.

17 June 2024
Unprompted review
Rated 5 out of 5 stars

Really responsive and excellent…

Really responsive and excellent service. I had an issue with my order (my own fault, I ordered wrong item) and the team at AAB were so helpful and made the return and re issue process very easy. Excellent quality and good value for money. They are now our go to place for all modest wear!!!

3 June 2024
Unprompted review
Rated 5 out of 5 stars

The best summer dresses!

I’ve been ordering from Aab for a few years now and I love their summer dresses especially. I appreciate that they describe their items accurately so I know what fit to expect, I was able to wear their dresses before and during my pregnancy which was amazing! I also love I can browse their range in John Lewis, wish they stores everywhere!

19 June 2024
Unprompted review
Rated 5 out of 5 stars

My favourite brand

Love the designs, fabrics and most importantly attention to detail! Comfort, modesty and style. Ive been wearing Aab for many years and it’s definitely my favourite brand ticking all the boxes for my wardrobe.

20 June 2024
Unprompted review
Rated 5 out of 5 stars

Affordable and stylish

Love! Very affordable for the quality of product you are receiving, the cuts of the garments are stylish yet still very modest in my opinion! Would recommend 100%!!!!!

17 June 2024
Unprompted review
Rated 5 out of 5 stars

Wonderful experience

My experience with Aab is wonderful. I love the fabric of the hijab. It looks great on me and its easy to handle. As a hijab wearer, I need something that looks good and is easy to handle. Aab has proven to provide that in its products. The prints are also amazing. I would strongly recommend it to other clients.

17 June 2024
Unprompted review
Rated 3 out of 5 stars

Customer service needs to improve… they…

Customer service needs to improve… they are quite blunt & somewhat rude & speak to you like you’re asking stupid questions. I had a question about my refund which wasn’t even answered. When I further questioned them via whatsapp, they left me on read! Extremely unprofessional!

14 June 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look