Having been a loyal customer for many years I wanted to say a big shout out to Hayley, Iain and the wider team who simply over deliver time and time again. Nothing is ever too much trouble, any rare i... See more
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Large UK Discount Swimming Pool & Spa Online Shop with Price Match Guarantee, Free Support, Free Next Day Delivery & Huge range of products carried in stock - 1st Direct Pools. Low prices on swimming pool covers, chemicals, heating, pumps & filters, li...
Contact info
Ambassador Business Park, SP8 5SE, West Stour, United Kingdom
- 0333 9004040
- enquiries@1stdirectpools.com
- www.1stdirectpools.com
Good value - Quick delivery
Chemicals and suction pool cleaner - Good value and arrived promptly.

Reply from 1st Direct Pools
Once again fantastic service
Once again fantastic service, cheap prices, fast delivery and good customer support. Will keep using

Reply from 1st Direct Pools
Highly recommend
They have a great team, that know what there talking about, and it shows as they cannot do enough to help and advise.
always very quick and efficient service.

Reply from 1st Direct Pools
Good company to purchase from
Good company to purchase from. Goods arrived quickly. Iain gave usefull advice about my underwater light, and went out of his way to help with identifying the correct spares.

Reply from 1st Direct Pools
The service received from 1st Pool…
The service received from 1st Pool Direct has been second to none for the two years we have been using them as suppliers. The sales/trade account staff are always helpful and willing to make changes to orders at the last minute. We run a Swimming Pool Construction company and the customer service we have received from our Account Manager Phil has been amazing. Phil is always available with advice and knowledge of the products sold by 1st Pools Direct. Highly recommended!!

Reply from 1st Direct Pools
Exceptionally helpful
I have bought a few items from 1st Direct Pools and had excellent service. I have also found their tech support exceptionally helpful.

Reply from 1st Direct Pools
First Class Service
We have dealt with 1st Direct Pools for over 10 years and we have always received a quick response to any queries and process of orders. A very professional and friendly team.

Reply from 1st Direct Pools
no1 in swimming pool trade
i always use 1st direct for my buisness,always great service and brilliant prices in the market.

Reply from 1st Direct Pools

Reply from 1st Direct Pools
The sales team were very helpful and…polite
The sales team were very helpful and quick to deal with an alteration I wanted and the cover arrived very quickly. The cover is good quality and great value. Can’t be more impressed. One very happy customer

Reply from 1st Direct Pools
Just purchased my annual
Just purchased my annual
Goods from 1st direct, and as usual helpful person and great service, delivery on time and reasonable prices. I was introduced to a new shock product by Blue horizon, 300grm pre packed sachets, how user friendly is that! I'll definitely be purchasing these again. Thanks again 1st direct. Regards pete clements.

Reply from 1st Direct Pools
Does the job well
Does the job well. Stitching leaves something to be desired on the full width straps. Functionality is the most important feature of this product, not it’s aesthetic. I am satisfied with function and value.

Reply from 1st Direct Pools
seamless next day delivery
Fast, accurate, next day delivery at a great price.
i wouldn't hesitate to recommend this company as a supplier

Reply from 1st Direct Pools
reliable and well priced
1st direct pools have been my go to shop for pool equipment for many years due to being price competitive. Polaris parts, filter parts, filter medium, new pumps etc. Delivery is always quick. They are happy to offer advice by phone. I have gradually shifted my pool chemical purchases to them too, and am happy with the Ambassador's brand.

Reply from 1st Direct Pools
Hayward eVac Pro pool cleaner
Hayward eVac Pro pool cleaner. One good point :- when it is on the pool floor it does a good job. Now for the bad; 1.The cable needs de-kinking at least after every use by disconnecting from the cart. 2. The robot does a 'ballet dance' during the clean which renders it useless. 3. The fragile cable connection to the machine is stressed during every clean by the in-line kinking . 4. No matter what setting you choose, the machine will spend ages trying to clean the sides which sets off the ballet dance or will lie on its back like a stranded beetle.
All in all, these wired machines have problems. I would recommend you fill in your pool as, with the cost of heating, it is more trouble than it's worth. Or maybe make it a fish pond.

Reply from 1st Direct Pools
great service
great service from Phil Elson, would recommend to anyone who needs reliable, quick and professional service, with a real human being that understands your needs and cant help enough

Reply from 1st Direct Pools
Misleading pricing
AVOID - same for other customers, 1stDirectPool s draws you in with discounted prices and then has a £25 surcharge when you order less than 100sq ft.
This surcharge you need to select as a customer as an additional option - its not something that their website does automatically which is illogical! One would think that's their problem and 1stDirectPools has admitted as much (we are getting the "situation" resolved) but is unwilling to concede.
Poor e-commerce for a company that prides itself for being the leading online pool equipment retailer. They then just send me the other items of my order, after offering to cancel, only to state that chemicals can't be returned. So I am stuck with what I ordered to get free delivery on the solar cover that never came.
Dishonest Pricing
Allowed me to order a pool cover, took my payment then emailed at say was below a minimum size therefore a £25 surcharge applied.

Reply from 1st Direct Pools
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