Williams Handbaked Reviews 

754
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 79 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the baked goods, noting that the biscuits, shortbreads, and cakes are consistently delicious, fresh, and carefully prepared. Consumers often express deep satisfaction with the ordering process, finding the website straightforward and the transaction completely uncomplicated. People also mention the swift and reliable delivery service, alongside wonderful presentation and packaging that makes these treats ideal for sharing and sending as special gifts. However, some customers also noted occasional issues, mentioning delayed parcel deliveries, dry baked goods, or exterior shipping boxes lacking inner gift wrapping.

What people talk about most

Product

Users describe positive interactions with product, noting that the items are of superb quality and... See more

Quality

Consumers find quality to be consistently excellent, praising the delicious taste and handmade luxury of the... See more

Order

Clients share positive opinions on order, highlighting consistently excellent experiences and delicious... See more

Delivery service

Reviewers express high satisfaction regarding the delivery service, frequently praising the fast shipping... See more

Service

People report positive experiences with service, highlighting excellent delivery and communication. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more

Company replied

Rated 5 out of 5 stars

I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more

Rated 5 out of 5 stars

One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more

Rated 5 out of 5 stars

Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more


Company details

  1. Wholesale Bakery
  2. Bakery

Written by the company

Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!


Contact info

4.8

Excellent

TrustScore 5 out of 5

754 reviews

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Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(754)

80 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

So very impressed with my order.Perfect…

So very impressed with my order.Perfect in every way.Beautifully packed and presented,wonderful goodies inside.My daughter was so thrilled with her unexpected gift.Spot on, thankyou.Isobel.

2 April 2024
Williams Handbaked logo

Reply from Williams Handbaked

Thank you for your generous review Isobel, and we're so happy to hear your daughter enjoyed them!

Rated 5 out of 5 stars

Easy to order delivered quickly, lovely and fresh

Ordered some biscuits and treats for my daughter as a treat. Ordering online was very easy and they were delivered quickly. Lovely, fresh and tasty! Would definitely recommend.

28 March 2024
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Reply from Williams Handbaked

Thank you for your kind review Margaret, and we're glad your daughter enjoyed them!

Rated 5 out of 5 stars

Mixed biscuits and tray bakes

Your biscuit’s are absolutely delicious and so popular with all my friends They are so easy to order and delivery is so quick I just received a box and they are all gone so i will have to order more They are a great idea for presents Thank you so much There is such a selection

28 March 2024
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Reply from Williams Handbaked

Hi Mary,

Thank you so much for your wonderful review, and we're really glad to hear your friends enjoy them as much as you do!

Rated 5 out of 5 stars

Excellent choc and orange cake…

The quality of the choc and orange cake is excellent, great flavours and very moist. Delivery and packaging great

27 March 2024
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Reply from Williams Handbaked

We're happy to hear you've enjoyed our Chocolate Chip & Orange Cake, thank you Vanessa!

Rated 5 out of 5 stars

Highly recommend ordering for Williams

Fantastic biscuits and the favourites box made for an excellent gift. Beautifully packaged and was very quick from being ordered to arriving. Highly recommend.

28 February 2024
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Reply from Williams Handbaked

Thanks Nicola for such a lovely review!

Rated 5 out of 5 stars

Helpful staff

Can’t thank Williams Bakery enough. Ordered as a gift but my address came up as default, messaged straight away and Rory was super helpful and changed delivery address for me. Box of treats was well received by my parents. Thankyou.

1 March 2024
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Reply from Williams Handbaked

Jo, I'm glad to hear your parents enjoyed their treats, and it was a pleasure to help! —Rory

Rated 5 out of 5 stars

Excellent service and product, as always.

As always excellent service and an excellent product. The hamper was a gift. I was kept updated as to packing, despatch etc and the recipient was very impressed with the cookies and cakes.

1 March 2024
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Reply from Williams Handbaked

Thank you Sharon, we really appreciate your review!

Rated 5 out of 5 stars

Ideal Gift.

Ideal Gift.
As always great selection and prices to suit every pocket. Excellent Customer Service...any queries it's is responded to right away.

5 February 2024
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Reply from Williams Handbaked

Thanks for your review Vicky, that's very kind!

Rated 5 out of 5 stars

Delicious

Delicious, fresh eccles cakes. All items beautifully packed. I will have trouble eating my part of the order before Lent but I am very pleased with the cakes that I ordered to share with friends who have helped me since I returned home from hospital.

5 February 2024
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Reply from Williams Handbaked

Thanks for your lovely review Lee, and I hope the Eccles cakes help with your recuperation!

Rated 5 out of 5 stars

Fantastic family company

Williams provide amazing handbaked goods delivered in lovely packaging. Website is simple to manoeuvre and any changes are always made.
Great company to deal with

5 February 2024
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Reply from Williams Handbaked

Thank you for ordering from us, and for your generous review!

Rated 5 out of 5 stars

Excellent service

As always goodies were beautifully packaged so arrived in excellent condition. Highly recommended

5 February 2024
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Reply from Williams Handbaked

Thank you as always Jane, we really appreciate it!

Rated 5 out of 5 stars

Have ordered several times for gifts…happy customer

Have ordered several times for gifts for family and friends. They have all said the biscuits come beautifully packaged and look really special and taste really good.
Have not been disappointed.

30 January 2024
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Reply from Williams Handbaked

We're delighted to hear our biscuits go down well with family and friends. Thanks Fiona!

Rated 5 out of 5 stars

Great thank you hamper

Sent this as a thank you hamper and they loved. Told me the biscuits were delicious!

29 January 2024
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Reply from Williams Handbaked

Thank you Eve, that's lovely to hear!

Rated 5 out of 5 stars

Great service & amazing product

This is our second order with Williams Handbaked, and as with our previous order the service was fantastic. Our order was very well packaged and arrived quickly.
We ordered a selections of biscuits & flapjacks, and so for those that we have tried have been great. We would certainly recommend Williams and we will be ordering from them again in the future!

22 January 2024
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Reply from Williams Handbaked

Hi Emma,

We're very glad to hear you've been happy with our service, as well as the biscuits and flapjack. Thank you for your orders, as well as your lovely review!

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