Frugi Reviews 

2,944
•
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 951 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the garments feature wonderful, bright designs, lovely prints, and exceptionally soft organic fabrics that easily hold up through numerous washes. Shoppers also genuinely enjoy the fast shipping times, functional website layout, and wonderful discounts available during seasonal sales events. However, some customers also noted frustrating issues concerning delivery delays, missing items in parcels, or orders arriving with unexpected mistakes. A few other people similarly felt that certain clothing pieces featured inconsistent sizing, narrow footwear fits, or simply ran smaller than expected for their children.

What people talk about most

Product

Reviewers mention positive feedback about product, consistently praising the beautiful bright colours,... See more

Order

People report ambiguous experiences with order, as many reviewers highlight quick delivery, a straightforward... See more

Price

Reviewers highlight ambiguous aspects of price, as many consumers praise the reasonable costs during sales... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more

Rated 5 out of 5 stars

I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he... See more

Rated 5 out of 5 stars

Love the bright colours and patterns for all ages! Great quality cardigan, jacket, jumper and trousers bought this time. Previous experience tells me they'll last more than just one season and many w... See more

Rated 5 out of 5 stars

I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bou... See more


Company details

  1. Children's Clothing Store

Written by the company

We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(2,944)

949 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I still don't have my parcel

I still don't have my parcel. Evri don't appear to have had it from you.

24 September 2026
Frugi logo

Reply from Frugi

Dear Elizabeth,

Thank you for your review.

We are very sorry to hear that your parcel has not arrived. Please contact our Customer Services team directly at info@welovefrugi.com or call 0333 400 9771 so that we can investigate this further with the courier.

Kind regards,
Amy 🌈

Rated 5 out of 5 stars

Always Good …

They make great quality children’s clothes. Used them for my grandchildren, now using them for my great , great nephew.

15 July 2026
Rated 5 out of 5 stars

Frugi 5 - Delivery 0!

Easy accessible website; straightforward to order.

Delivery wasn't as straightforward though - the Courier left an email message saying the property could be accessed. Not sure what the problem was, but there was someone home all day and access was accessible! Photographic evidence would be helpful on such occasions.
On re-delivery the next day, no such problem! It's quite possible the Courier's first attempt for delivery was to the wrong address - this is where photographic evidence would be helpful.

8 September 2026
Rated 5 out of 5 stars

Bright, fun clothes

Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support a UK based company. We'll definitely continue to shop with Frugi in the future.

18 September 2026
Rated 4 out of 5 stars

Fast efficient delivery and good email…

Fast efficient delivery and good email communication .
The 3/4 yr sizing is generous and both myself and granddaughter ( although she is only 2 1/2) love the reversible dress . All l find questionable is the durability of the button - through cord dress as it looks a thinner cord than l was expecting - whether this proves a problem only time will tell .

21 September 2026
Frugi logo

Reply from Frugi

Hello Judith
Thank you so much for your lovely review! We're delighted to hear that your reversible dress has been such a hit with both you and your granddaughter. It’s wonderful to know that she’s already enjoying it, and we’re pleased the generous 3-4 year sizing has worked well for her.
We also appreciate your feedback about the button-through cord design. It's really helpful to hear your thoughts, and we'll be sure to pass your comments on to our product team. We hope the dress continues to bring plenty of colourful adventures and happy wear for a long time to come.
Kind regards
Amy 🌈

Rated 5 out of 5 stars

Lovely Gilet…

The Bude Borg Gilet is lovely excellent quality I have bought this brand before and have never been disappointed
A great shopping experience thoroughly recommend

22 September 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look