Frugi Reviews 

2,944
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 951 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the garments feature wonderful, bright designs, lovely prints, and exceptionally soft organic fabrics that easily hold up through numerous washes. Shoppers also genuinely enjoy the fast shipping times, functional website layout, and wonderful discounts available during seasonal sales events. However, some customers also noted frustrating issues concerning delivery delays, missing items in parcels, or orders arriving with unexpected mistakes. A few other people similarly felt that certain clothing pieces featured inconsistent sizing, narrow footwear fits, or simply ran smaller than expected for their children.

What people talk about most

Product

Reviewers mention positive feedback about product, consistently praising the beautiful bright colours,... See more

Order

People report ambiguous experiences with order, as many reviewers highlight quick delivery, a straightforward... See more

Price

Reviewers highlight ambiguous aspects of price, as many consumers praise the reasonable costs during sales... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more

Rated 5 out of 5 stars

I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he... See more

Rated 5 out of 5 stars

Love the bright colours and patterns for all ages! Great quality cardigan, jacket, jumper and trousers bought this time. Previous experience tells me they'll last more than just one season and many w... See more

Rated 5 out of 5 stars

I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bou... See more


Company details

  1. Children's Clothing Store

Written by the company

We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

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Asks customers to review

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Replied to 100% of negative reviews

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4.7

All reviews

(2,944)

947 reviews in the last 12 months

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Rated 1 out of 5 stars

Impossible to return

Impossible to return, system says cannot generate returns, doesn’t accept email provided. You have to do it on your own risk and provide proof of return and delivery.

29 September 2026
Frugi logo

Reply from Frugi

Good Morning,
Thank you for your email.
I am sorry to hear you're disappointed. We do ask that customers cover their own shipping costs as per the returns page on our website. I have passed your feedback on to our team for review.
Kindest regards,
Amy🌈

Rated 3 out of 5 stars

Love the clothes & the quality but…

Love the clothes & the quality but every time I order within a week they do a massive sale so I feel the prices are disingenuous and I’ve always overpaid 😢

29 September 2026
Frugi logo

Reply from Frugi

Good Morning Hana,

Thank you for taking the time to leave your review.
We're delighted to hear that you love our clothes and their quality. We're sorry, however, to hear your disappointment regarding our promotions and sale timing.
We understand it can be frustrating to place an order and then see items reduced shortly afterwards. Our promotions and sales are planned throughout the year and can vary depending on stock levels, seasonality, and other factors.
We do genuinely value your support and feedback, and we'll be sure to pass your comments on to the relevant team for consideration.
Thank you again for shopping with Frugi, and we hope to welcome you back soon.
Kindest regards,
Amy🌈

Rated 5 out of 5 stars

Great items

Great communications, great clothing. My granddaughter loved them.Nice colours and good quality

29 September 2026
Rated 5 out of 5 stars

Great service and quality product

Received in a timely manner, the price point was reasonable and the dress was a perfect fit and feel that my daughter hoped for.

it isn't a brand we have used before but now that the Dunns brand no longer does adult sizes we will be back for another dress.

Would be great to see a bigger range of fabrics in the skater dress style

29 September 2026
Rated 1 out of 5 stars

I still haven't received my order

I still haven't received my order. So disappointing .
I need it for a gift for Sunday next.
When I e mailed i was told no record of my order.
Will be reluctant to order again.

28 September 2026
Frugi logo

Reply from Frugi

Hello Bernadette, 

Thank you for your review.

I am very sorry to hear that you have been disappointed with your experience and that you have not yet received your order.

I can confirm that a member of our team will be in touch with you directly regarding your order and to assist further with this matter.

We sincerely apologise for any inconvenience caused and appreciate you bringing this to our attention.

Kind regards,
Alice 🌈

Rated 1 out of 5 stars

Dreadful customer service and glitchy…

Dreadful customer service and glitchy website.

I placed an order with Frugi for some items for my children. I had added an extra item to my order because it meant that I would qualify for a free backpack, normally costing around £50.

The backpack did not arrive, so I contacted customer services.

I received a reply stating that I had placed the order on 20th September, outside of the promotional window which ran until the 18th, and that that the reason that had not received the backpack.

This was incorrect. I had placed the order on the 12th September. I emailed to correct, asking when I would receive the backpack.

I did not receive a reply.

A week later I emailed again, outlining the previous conversation. They replied but to say that, while the information that they had previously provided was incorrect, I had failed to add the backpack to the order. This is untrue. I did add the backpack to the order. My husband was sitting with me when I ordered the item and saw me add it to the order. I remember this vividly because there were two backpacks that I could have chosen from: one with penguins (blue and orange) and one called ‘wild woods’. I preferred the penguins but my husband and daughter preferred the wild woods pattern. There was also a frog pattern, but this was in a backpack style too young for my children. I selected the wild woods pattern and clicked to add it to the order. The value of the item showed as free.

Frugi are unwavering. They have not sent the backpack or offered to compensate me in any way. Every response seems AI generated and insincere and is accompanied by their terms and conditions, which I can only assume are being sent sarcastically at this point. T’s & C’s are not a suitable alternative for a backpack.

I feel cheated in three ways:
I ordered an item that I was unsure about in order to qualify for the offer
The backpack that I ordered was not provided.
Due to a glitch on their website, I have missed out on a backpack which I had ordered for my daughter. I will have to buy her an alternative. You can rest assured that it won’t be a Frugi one.

They told me that their website is not at fault as it had 'been tested', but as anybody who has used any computer system ever knows, all have glitches. Rather than acknowledging this and doing the right thing (honouring the offer) they have decided that my custom is not worth the bother.

I know that I will get a glib AI-generated response from the company to this review, probably thanking me for my former custom and saying that they are pleased that I had previously had a positive experience with their products. Once again, explaining that they understand that my experience must have been frustrating and insinuating that I am too stupid to use an online shopping website.

Frugi would gain so much more from treating their customers respectfully! I hadn’t realised how many people had had an equally poor experience with their customer service before this experience and reading these reviews by other mistreated customers.

Whilst I am looking into my options re my consumer rights, which have been trampled on by this company, I will spend my hard-earned money with other brands. Kite Clothing is better quality anyway (more consistent sizing, fewer loose threads and faults and harder-wearing)!

EDIT: In response to Frugi’s response below. I did add the item to the order. This was down to a glitch their end. I am not asking you to add the promotion retrospectively. It was added at the time.

7 October 2026
Unprompted review
Frugi logo

Reply from Frugi

Good afternoon, 

Thank you for your review. We are very sorry to hear of your disappointment regarding your recent purchase with us. 
I can see that you were misadvised regarding the original date and we are very sorry for any upset this has caused. 

Unfortunately, for a promotion to be valid, this does need to be entered at checkout which will add the item to the order and will be noted on the order confirmation. Once an order has been placed, we are unable to amend or add any promotions retrospectively, as per our terms and conditions. 
Please accept our sincerest apologies for any disappointment caused. 
 
Kind regards, 
Amy 🌈

Rated 5 out of 5 stars

Highly Recommend

Been a regular customer here for years. Clothes are fantastic. Brilliant thick material and quality with beautiful designs that you dont see elsewhere. Never had an issue with delivery either. Always get my correct order in a timely manner too. Can't comment on what customer service are like as thankfully have never had any issues so never needed to use them. Highly recommend Frugi.

7 October 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful prints

Beautiful prints, comfortable designs, childhood firmly where it should be, with play, imagination, colour. Not adult styles and muted tones.

2 October 2026
Rated 5 out of 5 stars

I ordered several items in the sale

I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bought from Frugi before and have been impressed with the quality of the items received

1 October 2026

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