Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more
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Company details
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We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.
Contact info
Units 2 & 2a Indian Queens Industrial Estate, TR9 6TF, St Columb, United Kingdom
- info@welovefrugi.com
- welovefrugi.com
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Replied to 100% of negative reviews
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Impossible to return
Impossible to return, system says cannot generate returns, doesn’t accept email provided. You have to do it on your own risk and provide proof of return and delivery.

Reply from Frugi
Absolutely wonderful
Absolutely wonderful! The quality is exceptional.
My Grandaughter loves the feel of her new skater dress.
Buying more today.
Love the clothes & the quality but…
Love the clothes & the quality but every time I order within a week they do a massive sale so I feel the prices are disingenuous and I’ve always overpaid 😢

Reply from Frugi
Beautiful brightly coloured lovely…
Beautiful brightly coloured lovely clothes for my children, great quality and super soft! Great service as always thank you!
Great items
Great communications, great clothing. My granddaughter loved them.Nice colours and good quality
My granddaughter was delighted with her…
My granddaughter was delighted with her tutu skirt for her birthday 🎂
Great service and quality product
Received in a timely manner, the price point was reasonable and the dress was a perfect fit and feel that my daughter hoped for.
it isn't a brand we have used before but now that the Dunns brand no longer does adult sizes we will be back for another dress.
Would be great to see a bigger range of fabrics in the skater dress style
I still haven't received my order
I still haven't received my order. So disappointing .
I need it for a gift for Sunday next.
When I e mailed i was told no record of my order.
Will be reluctant to order again.

Reply from Frugi
Dreadful customer service and glitchy…
Dreadful customer service and glitchy website.
I placed an order with Frugi for some items for my children. I had added an extra item to my order because it meant that I would qualify for a free backpack, normally costing around £50.
The backpack did not arrive, so I contacted customer services.
I received a reply stating that I had placed the order on 20th September, outside of the promotional window which ran until the 18th, and that that the reason that had not received the backpack.
This was incorrect. I had placed the order on the 12th September. I emailed to correct, asking when I would receive the backpack.
I did not receive a reply.
A week later I emailed again, outlining the previous conversation. They replied but to say that, while the information that they had previously provided was incorrect, I had failed to add the backpack to the order. This is untrue. I did add the backpack to the order. My husband was sitting with me when I ordered the item and saw me add it to the order. I remember this vividly because there were two backpacks that I could have chosen from: one with penguins (blue and orange) and one called ‘wild woods’. I preferred the penguins but my husband and daughter preferred the wild woods pattern. There was also a frog pattern, but this was in a backpack style too young for my children. I selected the wild woods pattern and clicked to add it to the order. The value of the item showed as free.
Frugi are unwavering. They have not sent the backpack or offered to compensate me in any way. Every response seems AI generated and insincere and is accompanied by their terms and conditions, which I can only assume are being sent sarcastically at this point. T’s & C’s are not a suitable alternative for a backpack.
I feel cheated in three ways:
I ordered an item that I was unsure about in order to qualify for the offer
The backpack that I ordered was not provided.
Due to a glitch on their website, I have missed out on a backpack which I had ordered for my daughter. I will have to buy her an alternative. You can rest assured that it won’t be a Frugi one.
They told me that their website is not at fault as it had 'been tested', but as anybody who has used any computer system ever knows, all have glitches. Rather than acknowledging this and doing the right thing (honouring the offer) they have decided that my custom is not worth the bother.
I know that I will get a glib AI-generated response from the company to this review, probably thanking me for my former custom and saying that they are pleased that I had previously had a positive experience with their products. Once again, explaining that they understand that my experience must have been frustrating and insinuating that I am too stupid to use an online shopping website.
Frugi would gain so much more from treating their customers respectfully! I hadn’t realised how many people had had an equally poor experience with their customer service before this experience and reading these reviews by other mistreated customers.
Whilst I am looking into my options re my consumer rights, which have been trampled on by this company, I will spend my hard-earned money with other brands. Kite Clothing is better quality anyway (more consistent sizing, fewer loose threads and faults and harder-wearing)!
EDIT: In response to Frugi’s response below. I did add the item to the order. This was down to a glitch their end. I am not asking you to add the promotion retrospectively. It was added at the time.

Reply from Frugi
Highly Recommend
Been a regular customer here for years. Clothes are fantastic. Brilliant thick material and quality with beautiful designs that you dont see elsewhere. Never had an issue with delivery either. Always get my correct order in a timely manner too. Can't comment on what customer service are like as thankfully have never had any issues so never needed to use them. Highly recommend Frugi.
Great boots.nice quality leather and…
Great boots.nice quality leather and look special
Quality Top & socks
Quality Top & socks, purchased in sale so even better. Quick delivery.
Beautiful prints
Beautiful prints, comfortable designs, childhood firmly where it should be, with play, imagination, colour. Not adult styles and muted tones.
For grandchildren
Three items for grandchildren. All well made, great colours and finishes. Thank you.
Excellent quality and so cute and…
Excellent quality and so cute and luminous! I love this brand ❤️
I ordered several items in the sale
I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bought from Frugi before and have been impressed with the quality of the items received
Great quality clothes and fast delivery…
Great quality clothes and fast delivery as always
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