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Frugi Reviews 

2,952
•
TrustScore 4.5 out of 5

4.7

Children's Clothing Store
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Review summary

Created with AI, based on recent reviews

Evaluating 951 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the garments feature wonderful, bright designs, lovely prints, and exceptionally soft organic fabrics that easily hold up through numerous washes. Shoppers also genuinely enjoy the fast shipping times, functional website layout, and wonderful discounts available during seasonal sales events. However, some customers also noted frustrating issues concerning delivery delays, missing items in parcels, or orders arriving with unexpected mistakes. A few other people similarly felt that certain clothing pieces featured inconsistent sizing, narrow footwear fits, or simply ran smaller than expected for their children.

What people talk about most

Product

Reviewers mention positive feedback about product, consistently praising the beautiful bright colours,... See more

Order

People report ambiguous experiences with order, as many reviewers highlight quick delivery, a straightforward... See more

Price

Reviewers highlight ambiguous aspects of price, as many consumers praise the reasonable costs during sales... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more

Rated 5 out of 5 stars

I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he... See more

Rated 5 out of 5 stars

Love the bright colours and patterns for all ages! Great quality cardigan, jacket, jumper and trousers bought this time. Previous experience tells me they'll last more than just one season and many w... See more

Rated 5 out of 5 stars

I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bou... See more

Company details

  1. Children's Clothing Store

Written by the company

We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

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4.7

All reviews

(2,952)

951 reviews in the last 12 months

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Rated 2 out of 5 stars

The jumper arrived with multiple stains…

The jumper arrived with multiple stains on it. Frugi responded promptly to my email and sent a return label, and I have no reason to doubt it will be refunded once my sister (whose child it was a present for) has had a chance to send it back. But this is poor and has just created another administrative task for someone who is already busy.

28 September 2026
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Reply from Frugi

Hello Natalie, 
Thank you for taking the time to share your feedback. We're very sorry to hear that your jumper arrived with stains, especially as it was intended as a gift. We completely understand how frustrating and inconvenient it is to have to arrange a return, particularly when it creates extra work for you and your sister.
We're pleased that our team was able to respond quickly and provide a return label, but we appreciate that this doesn't make up for the disappointment caused. We take quality concerns very seriously, and your comments will be shared with the relevant team to help us improve.
Thank you for giving us the opportunity to put this right, and we hope to provide you with a much better experience in the future. 


Kind regards, 
Katie🌈

Rated 5 out of 5 stars

Funky & Fantastic Clothing

A fantastic range of kids clothing in really unique, bright & bold designs. There’s definitely something for every little personality & I like that each season there’s a refresh which always has better designs than the last.
The quality of the clothing is fantastic my niece is still wearing clothes from 2yrs ago (frugi size on the larger side of your little one is slight) and they look just as good now as they did when new. I find the clothes wash well & are comfortable as things like making sure fabrics don’t itch or rub are taken in to consideration. Yes, some of the clothes seem over priced such as the dungarees & dresses, but the quality makes up for the price.
I’ve bought hundreds of pieces from frugi & I’ll continue to buy until our little ones have outgrown the company. I’d definitely recommend.

1 October 2026

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