Waddle Insurance Reviews 

3,148
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 427 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being extremely patient, helpful, and thorough when discussing various policy options and answering any questions. Many individuals highlight that advisors take extra time to ensure every single detail is fully understood without making anyone feel rushed or pressured. Consumers consistently note that the entire enrollment procedure is managed professionally, smoothly, and efficiently from the very beginning to the end. People also deeply appreciate receiving clear guidance, practical welcome packages, and excellent insurance coverage tailored precisely to their personal needs at affordable prices.

What people talk about most

Staff

Consumers find staff to be positive, helpful, and very knowledgeable when discussing insurance options.... See more

Customer service

Users describe positive interactions with customer_service, highlighting helpful and professional... See more

Service

People report positive experiences with service, highlighting the friendly, professional, and knowledgeable... See more

User experience

Customers consistently note positive experiences with user_experience, highlighting that advisors are... See more

Price

Reviewers mention positive feedback about price, highlighting competitive rates and easily affordable monthly... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Was hesitant at first about switching life insurance but was soon made to feel it was the right move. My advisor leo was very helpful and knowledgeable and worked around times to suit me. Found flaws... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

5.0

All reviews

(3,148)

390 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good Experience

Very calm , gentle approach to talking to you. Allowed time to think about policy , no pushy sales talk. You can call them back to ask any questions.
Rhys Morris is knowledgable and took the time to explain things many times if needed.
Becky in welcome team was polite and helpful too.

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Experience with Waddle

My experience with Waddle has been excellent! Ryan explained all about life insurance and everything I needed to know and how it's works etc. Very happy with overall experience

19 January 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommend!

Great company, everything is explained in simple terms and options given so you can choose the level of cover suited to you. Nothing too much bother if give them a call. Phone always answered quickly and you get directed to right person/department promptly. Hughly recommend!

1 April 2026
Unprompted review
Rated 5 out of 5 stars

New policies…

We’ve been working on our new policies with Waddle since summer ‘25 and they have been extremely patient. After picking up again in the Autumn and much research from Aimee Bowditch, who found the best policies for myself and my husband, I can honestly say we are very happy with the level of service from Waddle and especially Aimee and would certainly recommend them. Thank you

27 March 2026
Unprompted review
Rated 5 out of 5 stars

Really positive experience

Really positive experience! Thank you to Rhys for taking the time to provide such clear and helpful advice. I’ve been with Waddle for 5 years, and this level of support really reinforces why. Everything was explained in a way that was easy to understand, which made the whole process much smoother. Highly recommend!

25 March 2026
Unprompted review
Rated 5 out of 5 stars

New to waddle, nowhere compares.

So far I’ve loved being with waddle, yet to claim, but the service has been fantastic, super simple, accommodating and really invested in getting the best for YOU, not them. Clear and concise information, a well presented and easy to follow welcome pack, and when you ring up to ask a question, it’s not a random call center, you deal with your own advisor and no one else. Will definitely be re-investing in further policies. Will be a ‘waddler’ from now on.

9 February 2026
Unprompted review

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