Waddle Insurance Reviews 

3,146
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 427 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patient approach, ensuring everything is clearly explained without pressure. Many people highlight the excellent customer service and professional process, which is often described as seamless and efficient from start to finish. Reviewers appreciate the tailored advice and the provision of affordable cover, often finding the best deals for their specific needs. Customers frequently highlight the thoughtful touches like welcome packs and gift cards, further enhancing their overall user experience. The team's professionalism and responsiveness are consistently noted, making the entire process enjoyable and reassuring for clients.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, professionalism, and... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and professionalism... See more

Service

Customers consistently note positive experiences with service, describing it as professional, efficient, and... See more

User experience

People report positive experiences with user experience, consistently highlighting how advisors made complex... See more

Price

Consumers find price to be positive, with many reviewers highlighting that they received good deals and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Was hesitant at first about switching life insurance but was soon made to feel it was the right move. My advisor leo was very helpful and knowledgeable and worked around times to suit me. Found flaws... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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5.0

All reviews

(3,146)

388 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The Waddle Team have been exceptional…

The Waddle Team have been exceptional with every contact I’ve had with them. Their Customer Service has surpassed all expectations - felt like a bespoke tailored service from an experienced company who have retained their core values. With the very friendly and helpful Aimee, I used Google Meets for the first time; this was incredibly easy and seeing an Advisor ‘face to face’ added to the personal touch. I’d wholeheartedly recommend Waddle for their brilliant and responsive service and very friendly, knowledgeable and approachable team.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Personable

Personable. The staff knew the product and the information I should have.

15 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service since first using 7…

Excellent service since first using 7 years ago; insurance tailored to needs and have helped make sure I’ve had the right cover at the right time after various life events. Latest call with Bethan was a pleasure, very helpful and got everything sorted quickly.

9 July 2026
Unprompted review
Rated 5 out of 5 stars

Waddle staff are friendly and very…

The team at Waddle are friendly, professional, and incredibly helpful. They leave no stone unturned and provide excellent advice throughout the process. I would 100% recommend them to anyone looking for knowledgeable and reliable support.

They are always prompt in responding and provide clear, helpful feedback. A special thank you to Becky for being so kind and friendly over the phone while discussing my documents. Your support and professionalism were greatly appreciated!

6 July 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant customer service from Waddle…

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance.
I spoke to a Financial advisor called Liam & he explained everything in detail. He covered every aspect.
I then received a welcome pack to fill in the paperwork. I was helped by the lovely Bethan who telephoned me at a pre arranged time to help me fill this out & answer any questions.
A bonus is there are discounts from everyday stores too which was a nice suprise. Would highly recommend.

6 July 2026
Unprompted review
Rated 5 out of 5 stars

Difficulties finding cover elsewhere, GO HERE!

Was recommended to give Matthew a call by my mum after having problems getting life cover elsewhere due to my health. He was very helpful in finding a company that would cover me especially having a baby now I needed something in place. The process was straightforward, he explained everything in detail and made sure I understood what I was getting and the next steps and the premium is easily affordable.

If you need cover and are finding it hard to find someone to cover you, try Waddle!

22 June 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service!!

Amazing service as always!
The whole team is great, polite, professional, friendly and very helpful
Would highly recommend them

A very big thank you to Aimee for helping me re do my life insurance :)I look forward to dealing with her in the future
It was a pleasure to talk to her

9 June 2026
Unprompted review

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