I have shopped here numerous times over the years and have always been happy with my purchases. Unfortunately two of the dresses purchased this month have pilled just from wearing a seatbelt in the c... See more
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Huge shoutout to Vine Apparel for their outstanding customer service! I recently had an issue with a faulty dress and their team could not have handled it better. They were incredibly understa... See more
The clothes are comfortable and stylish. I would like a few more plain coloured boho style blouses but love my recently purchased sleek boho blouse. Very good re returns and I am still wearing the fir... See more
I love, love, love Vine Apparel dresses, they are exactly my style. However, the sizing is so difficult to get right online. Each dress has different measurements for the same size, so I cannot go by... See more
Company details
About Vine Apparel
Written by the company
I wanted to give you a little bit of an idea of how we came about, and what we are about, so here goes.
The word fashion has always intimidated me – I’ve always felt like it meant you needed to be a skinny little model buying expensive labels and looking perfect at all times. I’ve never been a skinny little anything but I LOVE dresses (and pockets, and buttons) and I like to feel good and be comfortable at ALL times. Jeans were my nemesis.
In 2009 I was 23, wanting new clothes all the time, but couldn’t afford the prices in the shops near where I lived (or didn’t want to pay them). So, I sourced some suppliers and decided to give our local markets a go. From there came clothes parties – where people could shop in the comfort of their own homes with their friends whilst I chatted and ate food, and it grew from there.
It seems like a lifetime ago now – I was doing 7 markets per month and 4-5 clothes parties a week, I can honestly say I absolutely slogged it. I hired a girlfriend to help 1 day a week, which turned into 7 days per week, and it goes on. I’ll put some photos below of how we started so you can see how hilarious it was. It blows my mind that it still works, and I continue to learn and make mistakes every single day.
What does Vine Apparel stand for?
Vine Apparel to me is about making it easy. Effortless. Taking the thinking out of getting dressed. We are reliable, in that you will always have something to wear, and that something will look good every single time you put it on. You know how something can look good one day but the next day you have no idea how on earth you wore it the day before? That doesn’t happen with our stuff.
We want choosing what to wear to be one less thing you need to think about.
You can rely on it. You don’t need to be skinny. Or tall. You can be you, and you can look beautiful, and you can feel beautiful, regardless of what’s going on in your world.
And we are affordable. Always. You can treat yourself and still pay your bills. Buy your kids (and yourself of course) an ice cream at the beach. You can still do life.
What are my favourite things about Vine Apparel?
Our customers, our community. I love that people come back! Honestly I do, both in store and online. I love that people know what they’re getting, that people come in to our stores knowing they’ll find something, they won’t have a shopping hangover after, and they will actually wear every single thing they buy from us, often.
And they are honestly the nicest people in the world. Feedback we get all the time is amazing, and my absolute favourite part is that they are real. Not all photo-shopped supermodels who could look good in a paper bag, they are real people.
Mums who are always on the go. 20 something year olds going to gigs or festivals, someone looking for a dress to wear to a wedding, someone, anyone – looking for something they can just throw on on those “I have nothing to wear” days.
I love that our range is so versatile, and so many things are people’s “go to” when they are in a rush, or have something on. And EVERYTHING IS COMFORTABLE!
I love my staff, I love them. I have the best humans in the entire world working with me, and I love every single day. My husband works with us now too, my children are a part of it, it’s just the absolute best.
I just love it, I do. And I especially love having people try things on which would usually be outside of their comfort zone, but they do, and they end up loving it. I think that’s my ultimate. And I love that I can be me, my very own dorky ridiculous self pretty much always wearing my thongs, and people can relate to it.
This is why our aim is not just to sell you clothes – we genuinely want you to get dressed, look in the mirror and smile.
If we can help you with anything, at all, or if you have any questions about anything we do, please get in touch.
Have a beautiful day,
Love Shelley & the Vine Apparel team x
Contact info
37 / 1-5 Thew Parade, 2099, Cromer, Australia
- 0299841824
- customercare@vineapparel.com
- vineapparel.com
Replied to 20% of negative reviews
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I have shopped here numerous times over…
I have shopped here numerous times over the years and have always been happy with my purchases. Unfortunately two of the dresses purchased this month have pilled just from wearing a seatbelt in the car which is very disappointing given the cost of the dresses.
Just disappointing that you have to pay…
Just disappointing that you have to pay for returns. Ordered my size top, but it was huge on me. Would have needed to go down 2 sizes. I would have ordered another one in smaller size, but makes it a very expensive top when you have to pay for returns. I won’t buy from this online store again.
Contact with customer care 0/10
Tried to do a return, however no response to multiple emails, when I rang i was spoken to by a very abrasive team leader who continued to talk over me, stating multiple times it was ok for them to talk over me as they had the answers. Found there was an issue on their end, no apology just its sorted... will never use again due to this person's attitude and rude nature.
Huge shoutout to Vine Apparel for their…
Huge shoutout to Vine Apparel for their outstanding customer service!
I recently had an issue with a faulty dress and their team could not have handled it better. They were incredibly understanding and easy to deal with, offering me a credit note promptly — and even told me to keep the dress to wear around the house or have repaired if I wanted.
It’s so refreshing to deal with a brand that truly stands by their products and looks after their customers. Thank you, Vine Apparel, for making what could have been a frustrating situation such a positive experience!
P.S. I love all my other Vine Apparel purchases.
Beautiful dresses but difficult to get the size right
I love, love, love Vine Apparel dresses, they are exactly my style. However, the sizing is so difficult to get right online. Each dress has different measurements for the same size, so I cannot go by what I already own. I always use the size guide but because this may vary by 1-2cm (which I think applies to flat measurements, so could be 2-4cm in total) , I always end up sizing up, and so I now have quite a few dresses that are probably just a bit too big on me (although I still wear them). Returning purchases makes little economic sense after costs ($8.95 x 3 for shipping, and possibly a returns handling fee?). So all in all, I will probably not buy online any more, but only if I am near the Cromer store.
The clothes are comfortable and…
The clothes are comfortable and stylish. I would like a few more plain coloured boho style blouses but love my recently purchased sleek boho blouse. Very good re returns and I am still wearing the first vine apparel summer dress I bought a few years back. The sizes are created for REAL women. So glad this company exists!
Great range for ladies at a good price
I’ve bought multiple times from Vine Apparel - both online and in person. The range, the quality, the service and the price can’t be faulted. I love all the things I’ve bought including dresses, tops & skirts.
You can buy new asseries every time and…
You can buy new asseries every time and trending thease are in your budget
Highly recommended
Awesome product, quality and value.
Style descriptions are spot on, materials are lovely quality.
Delivery is prompt.
Return for a incorrect size that I made in error was resolved easily and refunded back to me quickly.
I highly recommend this online store.
Very disappointed with Vine Apparel
Very disappointed with Vine Apparel. Ordered a dress on sale weeks ago. Went into my email today….. received a message a couple on minutes later to say they had cancelled the order. Please don’t confirm order and then decide to cancel it weeks later.
The Whitley jeans from Vine Apparel
The Whitley jeans in Indigo from Vine Apparel are just the best! I read the product description and sized down as recommended. They are the perfect fit and length, a gorgeous colour and very flattering. The team at Vine Apparel are just great to communicate with. Many thanks again!
Highly recommended
I just received my third order from Vine Apparel and I’m once again thrilled! The quality is good and prices are very reasonable and affordable. The size guide is always spot on. Love their clothes
Love my Stella dress…
I pruchased the Stella dress in navy for my son's wedding in Nov 24 and 5 days before the wedding I decided to buy the size smaller. It arrived in 3 days and I was so happy. It felt and looked amazing. I got so many compliments. I was also the celebrant which was special.

Reply from Vine Apparel
I intended to buy two blouses and two…
I intended to buy two blouses and two dresses than decided to check reviews and changed my mind. I want a hassle free decent fabric garments with no hassle returns. Sorry

Reply from Vine Apparel
My recent jeans purchase! Amazing!
My recent jeans purchase was a brilliant success.. soooo comfy, perfect fit, reasonably quick delivery.. very happy!

Reply from Vine Apparel
The Label
The Label a collection of clothing from Vine Apparel..
I can see most if not all pieces being part of a very upmarket wardrobe.
I am retired now, but I certainly would have been very proud to wear these pieces in my employment as personal secretary….
The clothing looks well made, with that polished edge, and attention to detail.
I eagerly await for the next collection…
I personally want to say a big congratulations to each and everyone who had input into this collaboration…well done

Reply from Vine Apparel
Chunky but funky
Listen up, world — I’m a thick-thighed queen,
And jean shopping? Usually a crime scene.
Waist too tight, ankles a mess,
Most brands leave me in denim distress.
But Vine came through like a fashion fairy,
Serving jeans that fit this body very.
Snatched at the waist, comfy on the thighs,
I looked in the mirror and screamed, “WHO IS SHE?!” (surprise!)
So if you’re curvy, bold, and tired of the fight,
Vine’s got the jeans that treat you right.
Five stars, no notes, just serving looks —
Catch me strutting past mirrors and breaking necks, not bankbooks

Reply from Vine Apparel
I'm so happy with every single purchase…
I'm so happy with every single purchase I've made! 🤩 The quality is amazing, and everything fits perfectly. Plus, the customer service is top-notch. It's always a pleasure shopping here. I can't wait to see what I find next! #happycustomer #excellentservice

Reply from Vine Apparel
Love these guys
I have bought several items from Vine Apparel and love every single one of them. The sizing charts are accurate, the clothes are good quality and always fit well. I get compliments on everything of theirs that I wear and bonus, have never spent more than $69 on any one item.
Highly recommend!

Reply from Vine Apparel
Variety plus
Love the clothes selection and alway's get compliments, people ask where I get the items, so I head them over to you guys. I've been buying from Vine Apparel for a while now, these clothes are comfy and suited to any event, but very suited to my beautiful beach town lifestyle also, thank you for the variety of clothes and great service.

Reply from Vine Apparel
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