CRAFTD London Reviews 

7,684
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,648 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality and craftsmanship of the jewelry, noting its durability and premium feel, often exceeding expectations. Many people highlight the outstanding customer service, describing the team as helpful, quick to respond, and professional in resolving issues. Reviewers also frequently commend the fast shipping and efficient delivery service, contributing to a very positive overall purchasing experience. However, some customers noted significant dissatisfaction with the return and exchange process, citing issues like slow communication, ignored emails, and difficulties obtaining refunds. A few other people also felt that product quality had decreased or experienced issues such as items breaking, corroding, or causing skin irritation.

What people talk about most

Product

People report positive experiences with product, often praising the high quality, durability, and stylish... See more

Quality

Customers generally report positive experiences with the quality of the jewelry, often highlighting its... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the outstanding, amazing, and... See more

Order

Users describe ambiguous interactions with order, with some customers expressing satisfaction and intent to... See more

Delivery service

Clients share positive opinions on delivery service, with many praising the fast shipping and quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

Excellent quality, this is the only company that cares about their jewellery and doesn't just slap their logo on a basic chain from China and call it a brand! I just love the tiny details that are in... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(7,684)

1,708 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I've ordered a gold cross pendent set…

I've ordered a gold cross pendent set due to be delivered tommorroe Wednesday 8th July2026 got a message at 10:49 am saying it will be processed shortly i ordered it on Monday 6th July 2026 6hours later nothing processed and then just blanked me after now there not back untill 810 Thursday morning total joke and I've had a silver half iced chain last year which I've had changed since the. 7 times as it fades and turns my neck green

7 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to leave your feedback. We're sorry to hear that you've had a frustrating experience.

We'd love the opportunity to look into both the status of your recent order and the issues you've experienced with your previous chain. Please contact our support team with your order number, and we'll investigate this for you as quickly as possible.

We appreciate your feedback and hope we can help resolve this.

CRAFTD London

Rated 5 out of 5 stars

Nice jewelry and great customer service

Ordered a necklace set and it arrived quickly internationally. The quality seems good and I really like the design.

I had a small issue with my order and after contacting customer support, they fixed it within the day.

Overall, very pleased with trying CRAFTD London and will be ordering from them again!

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Genuinely scrap at quality prices.

I got pearl necklace with silver cross for £99-00...a beautiful piece. However, lifetime guarantee? I've owned it for less than one year and it is now rolling down the road in all its glory having broken. Simply just fallen apart as I walk...no pressure just fallen apart. I don't like negative comments but what was a beautiful necklace now no longer exists.

6 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for your feedback, and we're so sorry to hear about your necklace.

Please reach out to our support team with your order number and a photo of the defective item. We'll be happy to review your lifetime warranty claim and help get this resolved for you as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Customer Service was disgraceful

This company were terrible to deal with. Refusing to refund me for an item I returned. Only communication is through email which I found very difficult, just going around in circles.

8 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to leave your feedback. We're sorry to hear that your experience didn't meet your expectations.

We'd really like the opportunity to look into this for you. Please reach out to our support team with your order number or the email address used to place your order, and we'll review your case and do our best to help.

CRAFTD London

Rated 4 out of 5 stars

Good warranty

I've ordered from CRAFTD London several times and have always had a great experience. Unfortunately, one of my earrings broke, but their customer support was quick, friendly, and very helpful. Thanks to their warranty, they're already sending me a replacement, which I really appreciate. Great customer service and a company that stands behind its products. Highly recommended!

6 July 2026
Unprompted review
Rated 4 out of 5 stars

Purchased a tiger eye bead bracelet

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke.
Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent immediately.
Great service.

22 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear about the issue with your necklace, but we're really glad our team could get a replacement sent out quickly. It's great to hear you were happy with the service.

CRAFTD London

Rated 2 out of 5 stars

Disappointed and using today's date as date of experience because today is the day i was asked to elaborate

I was asked to elaborate on a review I wrote but because there was no where to actually to elaborate; just a place for my name and number, I thought id try this venue..
I purchased a ring at a sale price
The ring was too small so I sent it back to exchange for a larger one..
They couldn't just exchange it, I had to repurchase..
I then had to wait for my credit which is what I would purchase the sale priced ring with..
Time passed and no credit..
Finally credit arrived less about 4.70..i paid £30 for the ring .. also..credit arrived the day after the sale finished..i personally think it all should have gone through an exchange process..instead I had to pay about £23 extra for the same ring but larger...to say the least im very disappointed with the way this was handled... I have purchased many items from this company and just tried to simply exchange ...I get about 2 adverts from Craftd per week and yet just to talk to a human to make a simple exchange is just too much work and poor communication...that was the last purchase from me unless compensated...now I am just concerned what the response will be if I have to send in something faulty..i hope it never happens... my trust in their system is not there...
Never ending story..i just got asked; yet again to elaborate. JULY 6...what a joke..I DONT THINK I CAN GET ANY CLEARER WITH MY REVIEW WITH THE REVIEW I WROTE AS TO WHY I AM DISAPPOINTED...SO IVE SUBTRACTED A STAR..ALL BASED ON CUSTOMER SERVICE ....I LIKE THE PRODUCT NOT THE POOR SERVICE...THIS IS GETTING BEYOND RIDICULOUS..

3 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

We're sorry to hear that you've had this experience.

We've requested your order details here. Once you've shared them, we'll be happy to look into this further and see how we can help.

CRAFTD London

Rated 4 out of 5 stars

Customer support is excellent!!

I bought my then boyfriend (we are now engaged!) the cuban set and unfortunately the necklace did tarnish. However, customer support was really helpful and offered to replace the set for free or provide store credit. I opted for store credit as my fiancé and I plan to use the credit for a wedding band. Hopefully we just had a defective product and the new one doesn’t tarnish!! Thank you so much Kishon for your support!

1 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks so much for sharing this, and congrats on your engagement! Great to hear the team could sort things quickly for you and get you set up with store credit for something special. Really appreciate your support and wish you both all the best for the wedding!

CRAFTD London

Rated 5 out of 5 stars

CRafts customer service is amazing

Craftd customer service is amazing. The quality of the chains is outstanding.

I don’t go anywhere else but Craftd!

1 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Derick,

Thanks so much for the review! It's great to hear you're loving the quality of the chains and that our team has looked after you. It means a lot that CRAFTD is your go to. Thanks for being part of the community!

CRAFTD London

Rated 5 out of 5 stars

I had warranty issues after two years…

I had warranty issues after two years of constant wear, resolved! A return on a separate purchase, very seamless! Customer service communication, absolutely awesome!! Can’t recommend enough!

26 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Aaron,

Thanks so much for taking the time to share your experience! It's great to hear we could get your warranty claim sorted, make your return hassle free and provide the support you needed. We really appreciate the recommendation and your continued support!

CRAFTD London

Rated 1 out of 5 stars

4 weeks, no delivery, no reply from support

Hi, I emailed my order #UK934834 (dispatched 27 May) which tracking shows as lost - misrouted and undelivered to Nigeria. I haven't had a response yet. Could someone please help me get a refund? Tracking number: LY935685795DE

27 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Ola,

Thanks for your review. I’ve looked into this and can confirm we’ve responded to your email with an update that the parcel is currently being held at your local post office branch, so it hasn’t been lost. This now needs to be collected, and if it isn’t collected it will be returned to sender. If you need any further help, please feel free to reach out and I’ll be happy to assist.

CRAFTD London

Rated 5 out of 5 stars

Great service and wonderful products…

Great service and wonderful products always!

1 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jose,

Thanks so much for the review! Great to hear you've had a consistently good experience with both our products and service. We really appreciate your support!

CRAFTD London

Rated 5 out of 5 stars

Absolutely incredible customer support…

Absolutely incredible customer support and great items' quality

1 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Ethan,

Thanks so much for the review! Great to hear you've had a positive experience with our customer support and that you're happy with the quality of your pieces!

CRAFTD London

Rated 5 out of 5 stars

Great customer service!

Great customer service!

30 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Chris,

Thanks so much for the review! Great to hear you had a good experience with our customer service.

CRAFTD London

Rated 1 out of 5 stars

Worst experience ever!I bought earrings…

Worst experience ever!I bought earrings paid premium thinking that would last long it was damaged after 2 week!I contacted them which they were pretty laid back to get back to me and lady called Chloe said would you have replacement staightaway or store credit and i said i would like a replacement and not heard from them again!A mail comes through from them saying i got £10 store credit but min spend applies £30!i mean what a joke?!you cant even call that customer service they were just not interested in solving the issue god knows i cant even get my money back now which paid £20 for just an earring!
Avoid them at all costs they just dont care and want your money nothing else!

23 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Can,

Just to clarify, the £10 store credit email you received is a separate promotional offer and is not related to your warranty claim or replacement request. It can be used towards a future order, subject to the promotion's terms.

Your replacement has already been arranged, and you'll receive a confirmation once it has been dispatched. We apologise for any confusion caused and appreciate your patience while we got this sorted. If you have any further questions, please don't hesitate to get in touch.

CRAFTD London

Rated 1 out of 5 stars

Having purchased two bracelets

Having purchased two bracelets, needed to return one and exchange for the larger size, simple process you’d imagine?
Wrong, took 7 days to reply, ignored my message and sent a generic reply, then took 5 more days to reply once again ignoring my message stating I was now outside the 14 days return window. Having messaged n multiple times since with generic robotic replies, absolutely no help or any level of customer service whatsoever.
Must say the produce was fine, this isn’t a cheap brand, but any issues and you’ve no chance,
So pot luck if purchasing, I for one won’t be back

1 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Darren,

Thanks for taking the time to leave your feedback and sorry to hear about your experience with this. That’s not the level of service we aim to provide. We’ve also reached out to you via email so we can look into this properly and help get it sorted for you.

CRAFTD London

Rated 5 out of 5 stars

Never lost its shine!!

I have had my Cuban necklace for over a year now. Through sweat, pools, lakes, oceans and everything inbetween, there has been no tarnishing or loss of shine. I recently purchased a Cuban bracelet to match and it has stood up to everything as well. These are great pieces and fine craftsmanship/materials. Highly recommend!

28 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Shawn,

Thank you for your review! We're glad to hear your Cuban necklace has held up so well over the past year and that your matching bracelet has been just as durable. We appreciate your recommendation and hope you continue enjoying your jewellery.

CRAFTD London

Rated 5 out of 5 stars

Really great

Really great - so far so good. The jewelry has weight to it and looks like I just bought it even after a few months. No complaints yet. I’ll continue to purchase their jewelry.

28 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Reece,

Thank you for your review! We're so pleased to hear you're happy with the quality of your jewellery and that it's still looking as good as new. We really appreciate your continued support.

CRAFTD London

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