Sharaf DG Reviews 943

TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Looking at 155 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the products they received, frequently reporting items that were faulty, damaged, or not as advertised, including "open box" or refurbished goods sold as new. The customer service and overall service quality were consistently criticized for being unhelpful, unresponsive, and lacking proper follow-up, leading to prolonged issues and frustration. Delivery services were also a major point of contention, with numerous complaints about delays, missed deliveries, and poor coordination. Conversely, a small portion of people felt satisfied with the staff, highlighting instances where individuals were professional, polite, and provided helpful assistance in product selection.

What people talk about most

Product

Customers consistently express disappointment with product quality and functionality. Many reviewers report... See more

Customer service

Consumers find customer service to be negative. Many reviewers describe the customer service as terrible,... See more

Service

Customers had negative experiences with service. Many reviewers reported very poor service, citing issues... See more

Staff

Reviewers mention ambiguous feedback about staff. Many customers report negative experiences, citing... See more

Delivery service

Clients share negative opinions on delivery service, with many reviewers expressing frustration over delays... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Extremely frustrating experience with Sharaf DG online delivery. Fully paid order blocked just because the contact number was outside the country. Support team is helpless and trapped by a nonsense... See more

Company replied

Rated 1 out of 5 stars

Absolutely terrible service from Sharaf DG! We bought a water dispenser for 2,000 AED, and while they delivered it quickly, it didn’t even work from day one. We plugged it in completely dead. We r... See more

Company replied

Rated 1 out of 5 stars

Dear Residents, Please do not buy any items from Sharaf DG, or if you do, make sure you thoroughly inspect the product inside and out before signing any document. You may even use binoculars to chec... See more

Company replied

Rated 1 out of 5 stars

Really don't know how no one in the Management team read all the negative comments and not doing anything. this is bad for business in the long run and you are losing money and new clients. we suppose... See more

Company replied


Company details

Information provided by various external sources

Shop online for Phones, Sunglasses, Laptops, Televisions, Perfumes & more at Sharaf DG. Get free* delivery across UAE - Dubai, Abu Dhabi & Sharjah. ✓100% Authentic Products ✓COD


Contact info

1.3

Bad

TrustScore 1.5 out of 5

943 reviews

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Replied to 100% of negative reviews

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Rated 1 out of 5 stars

One of the most unprofessional and…

One of the most unprofessional and disorganized customer experiences I’ve ever had.

I visited Sharaf DG to purchase an air purifier and was assured by the in-store staff that it would be delivered the next day, with urgent delivery specifically requested on my behalf. That promise was the only reason I moved forward with the purchase.

The next day came, and the chaos began. The tracking link they provided was useless. I couldn’t track the order, and when I called customer service, they vaguely told me it would arrive between 5–10 PM. I followed up during that window and was told they had no idea where my order was. When I asked for the delivery driver’s number to get clarity, they refused to give it and claimed they had raised an urgent request instead.

That request? Never submitted. I was promised a call back within a few hours. No one called. I followed up again myself, only to find out no request had been logged at all. They gave me the same scripted promise of a call back in one hour. Nothing. It’s a complete mess, no ownership, no transparency, no accountability. The front-line staff are uninformed and clearly not empowered to solve anything. They waste your time and give you the runaround.

This experience made it absolutely clear: I can’t trust Sharaf DG, and I don’t intend to shop with them again.

If you value your time, peace of mind, and basic customer respect, look elsewhere.

2 August 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We're truly sorry to hear about your recent experience with us and we sincerely regret the inconvenience caused.

This is not the level of service we aim to deliver, and we understand how frustrating it must have been to face delays, lack of updates, and unfulfilled commitments.

To help us look into this further and assist you in the best way possible, we kindly request you to reach out to us at support@sharafdg.com with your invoice, order reference number, or any ticket ID.

Your feedback is important, and we are committed to using it to improve our customer experience moving forward. We hope to have the opportunity to regain your trust.

Rated 1 out of 5 stars

I spoke to mr mayang and rahul in…

I spoke to mr mayang and rahul in customer service, it was a very disappointing experience with Sharaf dg, I would never ever prefer anyone to come to Sharaf dg but instead go to Emax and jumbo

30 July 2025
Unprompted review
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Reply from Sharaf DG

Hi, Please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

Rated 1 out of 5 stars

Disappointing Experience with Exchange…

Disappointing Experience with Exchange Deal
I had a very bad experience with Sharaf DG. I purchased a new TV through their exchange offer and handed over my old TV as part of the deal. They took my bank details over three months ago, promising a refund to my account. Till today, I have not received any payment.
Despite several follow-ups over email, their customer service keeps giving different excuses and is now trying to force me to accept a store voucher instead of the agreed refund. This voucher can only be used at their store, which was never part of the original agreement.
This is extremely unprofessional and feels misleading. I trusted Sharaf DG, but after this experience, I would not recommend their exchange offers to anyone. Please be careful before handing over your old items—they may not keep their word.

22 March 2025
Unprompted review
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Reply from Sharaf DG

We’re truly sorry to hear about your experience and completely understand your frustration. Please accept our sincere apologies for the inconvenience and the delay you've faced.

After reviewing the case, it appears there was a miscommunication from our end due to an internal reference mismatch, which led to the confusion and initial inability to trace your trade-in request accurately. This unfortunately impacted the clarity and timeliness of our responses, and for that, we deeply regret the trouble it caused.

We understand how disappointing this must have been, especially after placing your trust in us. This is not the standard of service we aim to deliver, and your feedback has been escalated to ensure corrective measures are taken.

We would also like to inform you that your refund has been processed on 20/05/2025, and the relevant transaction document will be shared with you via email shortly.

Thank you for bringing this to our attention, and once again, we sincerely apologize for the experience.

Rated 1 out of 5 stars

Disappointed

Disappointed – Unsealed Laptop and Slow Response

Ordered a new laptop, but it arrived completely unsealed—both the delivery and product boxes. This wasn’t sold as open-box, and it’s not what I paid for.

I reported the issue right away with photos and videos, but the response has been slow and lacking urgency, despite explaining that I need the laptop for important upcoming work commitments.

This experience has caused unnecessary stress and disruption. If you’re relying on timely, professional service—especially for business use—I’d be cautious.

26 July 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Thank you for bringing this to our attention, and please accept our sincere apologies for the inconvenience and frustration caused by receiving an unsealed laptop and the delay in our response.

We completely understand how important this device is for your upcoming work commitments, and we truly regret the stress and disruption this situation has caused.

Kindly note that we have received your complaint under ticket number 10125626, and our team is actively working on resolving the matter with urgency. The photos and videos you shared have been reviewed, and we are currently coordinating internally to ensure a proper resolution is provided as soon as possible.

We appreciate your patience and assure you that this is being treated with priority. You will receive an update shortly.

Rated 5 out of 5 stars

One a name guy umar saraf he is looting…

One a name guy umar saraf he is looting all of his customer money telling wrong price and making money there and telling about incorrect pomotions and taking extra money from that and after giving wrong information about accessories and took extra money from that after that telling he wil give 2 yrs wrannty on any product and after not recieving the money we will buy 16 pro and after he's making uss foolll that's one is not good

2 July 2025
Unprompted review
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Reply from Sharaf DG

Our sincere apologies for the experience you encountered. Kindly share your details at support@sharafdg.com, and we will ensure this matter is resolved swiftly.

Rated 1 out of 5 stars

Worst customer service

Worst customer service, I bought accessories from Dubai hills mall sharaf dg last week and there is no delivery til now, when I call customer service they say we sent email and team will call you. No one called in last 4 days ..... yesterday someone called and dessapered with no information. I am still clueless about my delivery which supposed to be last Monday.
i recommend not to buy online from sharaf as it's difficult to trace the delivery

19 July 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Hi, Please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

Rated 1 out of 5 stars

Very poor in general especially…

Very poor in general especially customer service, delivery.

14 July 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Our sincere apologies for the experience you encountered. Kindly share your details at support@sharafdg.com, and we will ensure this matter is resolved swiftly.

Rated 1 out of 5 stars

If I could give zero stars

If I could give zero stars, I absolutely would. I’ll never buy from them again.
I bought a laptop on 3june but it was faulty they collect it and gave me lollipop on the name of service center, and than I received it on 29 th june but again same issue,they told me we’ll try to fix it again and than on 16th july they returned to me with the statement of No Issue found
But the trouble which I was facing in the laptop is still the same and the staff is constantly insisting on their blind policy that its not now in refund or replace days so we cannot accommodate you.
Completely unacceptable and unprofessional behavior,because first time when i visit after buying those days was in the 7days limit but they misguided me and waste all days on the name of service center.Hopefully ll never try to buy anything from shar DG again.
Now for me this laptop is completely usless.

17 July 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We regret any inconvenience caused and are committed to resolving this issue. Please send more details to support@sharafdg.com for further assistance.

Rated 1 out of 5 stars

I purchased Extremely Disappointed with Sharaf DG’s Misleading Return Policya TV from Sharaf DG just…

I purchased a TV from Sharaf DG just two days ago. Once it was delivered to our home, we immediately realised it was far too big for the room. When the installation team arrived, we informed them that we would prefer to return the TV. They reassured us that since we still had the box, we could return it within 7 days—even if they proceeded with the installation. Trusting their word, we allowed the installation.

The very next day, I called the call centre to initiate the return. The first representative I spoke to (name withheld for now) confirmed that a return was possible but would involve a 15% restocking fee. While I wasn’t thrilled about the fee, I was relieved that a return was still an option.

However, when I called again the next day to confirm and proceed with the return, another representative (again, name withheld) told me that a return was not possible at all because the product had been installed.

This is completely unacceptable and misleading. I feel cheated by the lack of clarity and the conflicting information provided by their own staff. A simple return request within 7 days—when the product is in perfect condition and the original box is preserved—should not be this complicated.

This experience has been a complete waste of time and money, and I expected much better from a brand like Sharaf DG.

17 July 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Our sincere apologies for the experience you encountered. Kindly share your details at support@sharafdg.com, and we will ensure this matter is resolved swiftly.

Rated 1 out of 5 stars

I bought a Samsung Refrigerator A Damaged Peice Delivered on the…

I bought a Samsung Refrigerator on the 12th of July. A faulty Refrigerator was delivered. The delivery DG Sharaf guys came checked confirmed the peice was faulty it was tripping the rest of the household appliances and causing short circuits. Then the Samsung Expert comes to check and sees the same thing happen. Writes some report and takes off. It's been 5 days now and I have not yet received a working Samsung Refrigerator. Bad Service 👎 and Samsung People Your Service And So Called Experts Really must know how to deal with your Customers. 5 Days Have past without a Refrigerator.

16 July 2025
Unprompted review
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Reply from Sharaf DG

We regret any inconvenience caused and are keen to resolve this issue. Please contact us at support@sharafdg.com for further assistance.

Rated 1 out of 5 stars

Very delayed delivery and poor customer service

Though I had emphasized that I am a tourist and I have early morning flight delivery was delayed to late night by 11:30 - 12:00. I tried contacting customer service by phone and the experience was bad. Something I can say positive is the response thru WhatsApp but the replies are only after 2-3 minutes.
I never suggest Sharaf DG delivery especially in UAE for anyone.

15 July 2025
Unprompted review
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Reply from Sharaf DG

Our sincere apologies for the experience you encountered. Kindly share your details at support@sharafdg.com, and we will ensure this matter is resolved swiftly.

Rated 1 out of 5 stars

Terrible Experience with Sharaf DG Online – Never Again!

I had an extremely disappointing experience with Sharaf DG's online shopping service, and I feel compelled to share this so others are aware before ordering.

I placed an order for an Echo Dot on July 9th, and during a live chat with their representative, I was assured that delivery usually happens the next day. I was still okay with the estimated delivery date shown on the website, which was July 11–12.

However, the product was not delivered on the 11th. When I followed up, I was told it would 100% be delivered on the 12th, which was a Saturday. Trusting their word, I stayed home from 9 AM to 7 PM, wasting an entire day waiting for the delivery.

On the 12th, I spoke to four different customer service agents, all of whom insisted the delivery would definitely happen that day. Finally, when I called again around 6 PM, a representative named Shahbaz told me I could cancel the order if I didn’t want to wait—as if it were my fault!

The customer service team is completely disorganized and unprofessional. They don’t have accurate information about deliveries, they contradict each other, and worst of all, they don't seem to care about wasting the customer’s time.

This will be my last order ever with Sharaf DG. I strongly urge others to think twice before ordering from them online. There are far more reliable and respectful retailers out there who value their customers’ time and trust.

14 July 2025
Unprompted review
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Reply from Sharaf DG

We sincerely apologize for any inconvenience caused. Please provide us with your details at support@sharafdg.com so we can resolve this matter

Rated 1 out of 5 stars

If I could give zero stars

If I could give zero stars, I absolutely would. I’ll never order from them again.
My order was delayed by two days, and now on the day it’s finally supposed to arrive the courier simply gave one missed call and hung up without even trying to deliver. Completely unprofessional.

9 July 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We are saddened to hear about your experience. Please reach out to us at support@sharafdg.com, and our team will promptly address your concern.

Rated 1 out of 5 stars

Worst service ever

Worst service ever : Trust me they don't have any tracking system for your order :no delivery date -no time ........ once you are in any exchange or retune , they will keep you in loop for centuries : the customer support email they share does not have any idea about your order , the customer service you call-message don't know as well , the tracking id does not work . Khalasss: you are on your own . above all they dare to mention in email "shortly the order will be dispatched .wait for delivery guy call and pick up , if you will not receive your item will be discarded" since 4 days i am waiting for that call ,upon asking no one has any idea about your order. so keep checking and begging for your order from them , i wish i could attach the photos and represent their way of discussion , how they irritate you with the same repeated lines.

4 July 2025
Unprompted review
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Reply from Sharaf DG

Our sincere apologies for the experience you encountered. Kindly share your details at support@sharafdg.com, and we will ensure this matter is resolved swiftly.

Rated 2 out of 5 stars

very poor in courier services(equip courier)

very poor in courier services, delaying to deliver already 3days late...courier only asking location then nothing happen afterwards,only from your side i encountered delivery at 12am of the night yet he didn't give my parcel due to OTP which i didn't know how to get it.

2 July 2025
Unprompted review
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Reply from Sharaf DG

We regret any inconvenience caused and are committed to resolving this issue. Please send more details to support@sharafdg.com for further assistance.

Rated 1 out of 5 stars

Please read

This is the worst shop for electronics

10 June 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We deeply regret the inconvenience you have faced. Please send your details to support@sharafdg.com, and we will assist you as quickly as possible.

Rated 1 out of 5 stars

Horrible customer service and extended warranty!

NEVER buy anything from them or buy their extended warranty!!! they will not honor it! it has been 8 days since I reported a problem with my washing machine and still they did not approve the repair request! I am calling them everyday, chatting on whatsapp and even visited their customer care in person with no use! they lied to me several times saying that the approval will be done the next day but I heard that 5 times already and the approval never got through!! they just keep repeating to me that their SLA is 15 working days!!! horrible SLA if your refrigerator, air conditioner or washing machine do not work!!

18 June 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We apologize for the inconvenience you’ve faced. Please share your details at support@sharafdg.com, and our team will assist you promptly.

Rated 1 out of 5 stars

very bad experience with Sharaf DG

very bad experience with Sharaf DG . its Zero customer service , to many staff but no follow-up , no transparency dealing with customers , 4 times delivery postponed . no action taken .

17 June 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We apologize for the inconvenience you’ve faced. Please share your details at support@sharafdg.com, and our team will assist you promptly.

Rated 1 out of 5 stars

Sold me items that dont exist

The customer service sold me a phone that I said I need the next day because I am travelling and they multiple times confirmed that they can deliver. Then after I ordered it and paid they said they have no stock available. Terrible.

12 June 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We sincerely apologize for the trouble caused. Rest assured, we are working to resolve this matter. Please share your details at support@sharafdg.com.

Rated 1 out of 5 stars

Very Disappointed – Do Not Recommend!

I ordered a screen from Sharaf DG on May 31st, and it’s now been over 10 days with no shipping. I contacted customer service more than 10 times, and all I got were excuses and delays. My business is on hold because of this.

Totally unprofessional and unreliable. I feel scammed. Avoid this company!

31 May 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We apologize for the inconvenience you’ve faced. Please share your details at support@sharafdg.com, and our team will assist you promptly.

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