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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, most reviewers were somewhat happy with their experience overall. Customers generally appreciate the quality of the products, with many finding them well-made and durable, often lasting for years. The staff and customer service are frequently praised for being helpful, professional, and efficient, especially when assisting with purchases or resolving issues. Many people also enjoy the unique styles and designs offered. However, some people were dissatisfied with the product sizing, finding items to be either too small or too large. There are also occasional concerns regarding product quality, with some experiencing issues like soles splitting or stitching unraveling. A few other people also felt that customer service was unhelpful or slow to respond, particularly concerning refunds or delivery problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and sizing. While many customers praise the high... See more

Customer service

People report ambiguous experiences with customer service. Many customers praise the excellent and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many reviewers praise the high quality of... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise the staff for being polite, helpful,... See more

Service

Clients share ambiguous opinions on service. Many customers praise the polite, helpful, and professional... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Sizes come up very very small. I had pyjamas for Christmas and I’m 5’3” and the trousers are so short and the body also which means they are not that comfortable. They give a size comparison so that y... See more

Company replied

Rated 3 out of 5 stars

Purchased an item on the 1st of October. Only recieved an email today (6th Oct) to say it's being delivered on the 8th. I don't know if I'm missing something here. I'd understand if the postage was fo... See more

Company replied

Rated 5 out of 5 stars

Phoned to check which scarf would be best match for my existing Toast trousers Sarah was really helpful and gave me a couple of options to consider Very useful when you do not live near a Toast shop a... See more

Company replied

Rated 5 out of 5 stars

I bought my denim patch pocket trousers recently because I bought a similar pair last year and I LOVE THEM! Perfect fabric for summer with the weight of a quality linen so they hang beautifully but th... See more

Company replied


Company details

  1. Clothing Store

Written by the company

TOAST is a British lifestyle brand renowned for quality, craftsmanship and timeless design. Our clothing, homeware and accessories are produced in collaboration with artisans, weavers, and mills from across the globe.


Contact info

3.6

Average

TrustScore 3.5 out of 5

489 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Excellent range and service at TOA.ST

Toast offer a unique range of Women’s and Men’s styles as well as Homeware. It is because of this I shop almost exclusively at Toast.
I usually shop on line and therefore rely on their excellent Service Advisors for their help. Thank you Sarah for helping me yesterday and providing me with the QR code which I was having problems in accessing.
S Kilkenny

6 February 2026
Unprompted review
TOAST logo

Reply from TOAST

Hello Mr Kilkenny,

Thank you for taking the time to leave your review.

We are delighted to hear you enjoy the range at TOAST within our pieces and our customer service team make your online shopping experience smooth.

Kind regards, TOAST.

Rated 5 out of 5 stars

A very satisfying end to what appeared an intractable problem.

Finally I received excellent customer service from the Toast team . I am very pleased the issue was resolved as I love toast clothes, the cut the fit and the quality .
They are my number 1 go to for trousers !
Thank you very much Toast .

3 February 2026
Unprompted review
TOAST logo

Reply from TOAST

Hello Kathryn,

Thank you for taking the time to share this valued feedback. We are delighted to hear that our team was able to resolve the issue for you, and it’s wonderful to know how much you enjoy our clothes.

Thank you again for your patience and for being part of the TOAST community.

Kind Regards,

TOAST.

Rated 5 out of 5 stars

Excellent Customer Service

The customer service at Toast with resolving my issue was exceptional. They really went the extra mile. I'm looking forward to shopping with Toast again.

4 February 2026
Unprompted review
TOAST logo

Reply from TOAST

Hello Irene,

Thank you for sharing such a lovely review. We are pleased to hear that our team was able to help you and went the extra mile.

Please get in touch with us if you have any queries.

Kind regards,

TOAST.

Rated 5 out of 5 stars

The service at Toast has gone the extra mile.

The service at Toast with the my order process, has been exceptionally good. I complicated things by deciding on a second product after placing my 'first' order, which coincidentally would give me free shipping. They took care of the process seamlessly.

2 February 2026
Unprompted review
TOAST logo

Reply from TOAST

Hello Sara,

Thank you for taking the time to share this. We’re delighted to hear that your experience with our team was such a smooth one and felt effortless on your side.

We truly appreciate your kind words, and we hope you enjoy your pieces. If you have any queries, please get in touch.

Kind regards, TOAST.

Rated 5 out of 5 stars

I love my green cotton linen poplin…

I love my green cotton linen poplin pleated skirt. It’s great value and exceptional quality. Customer service has been very helpful when I needed to changes sizes, I’m very impressed!

9 January 2026
Unprompted review
TOAST logo

Reply from TOAST

Hello Lisa,

Thank you for sharing your kind words. We’re delighted to hear how much you are enjoying your cotton linen poplin skirt, and that it feels considered in both quality and value.

It’s also wonderful to know our customer service team were able to support you with your size exchange. Please get in touch if you have further queries.

Warm regards,
TOAST

Rated 1 out of 5 stars

Premium prices charged for the worst service imaginable

I placed an order on 28 December 2025 and received an order confirmation on the same day. £3 delivery fee was charged with a promise that the order would be delivered (not just dispatched) within 3–4 working days (as clearly stated on their website).

On 1 January 2026, I emailed for an update and on the following day, I was told the order was delayed but would be dispatched shortly. By 4 January, there was still no progress despite the stated delivery timeframe (excluding weekends and public holidays), so I requested a cancellation.

On 5 January, they replied saying their delivery policy was actually 4–5 working days, despite it’s not what I see on their website. Even though the order was dispatched on 5 January—already 5 working days later—this still didn’t meet the delivery timeframe I was charged for.
They also suggested that if I wanted to cancel, the order would still be dispatched. I then received a dispatch code, which I confirmed with them over email on 5 January.

The order was returned and received by them on 8 January. Today is 19 January, and I haven’t still received any confirmation regarding my refund.

Despite charging premium prices, the service is appalling and completely unacceptable. I have no idea when my refund will be processed, even though the order was never delivered and was returned to them awhile ago. This has been an extremely frustrating experience, and never again purchasing anything from this brand.

Avoid at all costs.

19 January 2026
Unprompted review
TOAST logo

Reply from TOAST

Hi Elena,

Thank you for taking the time to share your experience. We are very sorry to hear how frustrating this has been for you. This isn’t the level of service we aim to provide, and we completely understand your disappointment.

Your order was unfortunately affected by the Christmas period and a high influx of sale orders, which caused delays across our dispatch and delivery timelines. Although our standard delivery usually takes 3 - 4 working days to arrive, during sale and busier periods, it can take slightly longer to dispatch. That said, we recognise that this still fell short of the expectations set on our website, and we’re sorry to have let you down. We’re reviewing this internally so we can learn from it and prevent similar issues going forward.

Regarding your cancellation request, orders have a short window in which they can be stopped. Once that window passes, the only option with our Royal Mail orders is to allow the parcel to dispatch and then recall it. We appreciate this added to your frustration, and we apologise for the inconvenience caused.

We’re also sorry to hear that the return and refund process took longer than expected. Refunds can take up to 10 working days to be processed once an item reaches our warehouse. In your case, as we would have expected your refund to have been processed by now, we have classed the order as lost and issued the refund accordingly. To ensure we manage expectations all refunds can take 3–5 working days to appear back in the original payment method.

We truly appreciate your feedback and will use it to improve our service. Thank you again for bringing this to our attention.

Kind regards,

TOAST.

Rated 1 out of 5 stars

Inefficient online ordering and refund system

I ordered 2 items in the sale which were in stock in my size. I received a confirmation of my order and my payment was taken. I then received a notice that only one item had been dispatched. Following this, I received another email from Toast apologising and saying they cannot send the second item. There apparently was a system error which led to the piece I had ordered appearing in stock when it had already been sold. I have been told that I will receive a refund in 3-5 days. This error has happened to me on a previous occasion, an item that is showing in stock is not available. I am very unhappy, especially as Toast has taken the money from my account when the item is not in stock. I would expect more from a company that does much of its business online. Toast's ordering system should be fit for purpose and customers should not have money taken from their accounts for items that are not available and then have to wait for a refund. This error makes me seriously think twice about ordering from Toast again and recommending to others.

16 January 2026
Unprompted review
TOAST logo

Reply from TOAST

Hello,

Thank you for taking the time to share this feedback, and I’m very sorry for the experience you’ve had with your recent order — especially as this has happened to you before. I completely understand how frustrating it must be to receive confirmation and be charged for an item, only to later find out that it isn’t actually available.

Unfortunately, during our sale there is a very limited amount of stock, and on some occasions two very similar orders are placed on our website at almost the same time. This can result in one of the orders having to be cancelled and refunded if the last item has already sold.

A refund for the unavailable item has been issued and will be back with you within 3–5 working days, but I appreciate that this does not remove the inconvenience caused, nor the disappointment of missing out on a piece you were expecting.

We genuinely appreciate you bringing this to our attention, and we’re very sorry that this experience has made you reconsider ordering with us. If you would be open to it, we would really like the chance to restore your confidence in TOAST. Our Customer Service team will reach out to you.

Regards, 

 TOAST

Rated 5 out of 5 stars

Love Toast Clothes

I've bought a few items from Toast in the last few years and I have to say the pieces are very well made. They wash and wear very well - I always get compliments too which helps!

18 December 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello, 

Thank you so much for your lovely message!

We're delighted to hear that you’ve been enjoying your TOAST pieces over the years. It’s wonderful to know they’ve washed and worn well — and even better that you’re receiving compliments on them too!

Regards,

TOAST

Rated 1 out of 5 stars

I like Toast clothing but not their online ordering service

I do like Toast clothing , especially when the sale is on but would never order on line again.

It was the first order I placed in the sales, late on Christmas Day & the last one I received-and to date I haven’t had a refund - again the last one.

Sadly as it was my biggest purchase it’s particularly annoying to be out of pocket so long . I’m sure for Toast it was a very small order & clearly not worthy of any attention.

The process wasn’t helped by the item being shipped despite my asking for it to be recalled as per toasts instructions, to avoid delivery, and being told this was going to happen & of course it was delivered then I had to faff around returning it.

A lot of time wasted & not a great on line shopping experience.
.

25 December 2025
Unprompted review
TOAST logo

Reply from TOAST

Thank you for sharing your feedback with us. I’m truly sorry to hear about the difficulties you’ve experienced with your recent order and refund. This is certainly not the level of service we aim to provide. 

When we request a stop and return with Royal Mail, it is a request and unfortunately not always guaranteed. I’m sorry that the delivery still took place despite us making this request on your behalf.
We’d like to look into this further and resolve it for you as quickly as possible. If you could reply with your order number, we’ll review the details and reach out to you directly.

Best Wishes,

TOAST

Rated 4 out of 5 stars

Mis-sold me an item but satisfactory resolution

Changing my review based on great satisfaction in their resolution to help the situation.

I accept mistakes can be made and the have owed up to it, so I am giving them a second chance and ordering my from them.

Thank you.

8 January 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for sharing your review. We’ve reached out to you directly to resolve this.

You are correct—based on the image you sent, the description did mention a cotton drawstring bag. Our apologies for this incorrect information, and inconvenience it caused.

We hope the steps we’ve taken have made this right for you.

Best wishes,

TOAST

Rated 1 out of 5 stars

Won’t be using again

I’m shocked to see this companies reviews are sooo bad overall given the product is lovely. My experience seems in line with my others where slow to no delivery and bad customer service leaves me disgruntled.

Three weeks for items to arrive, no follow up from customer service.
Such a shame - this Customer team needs an overhaul

7 January 2026
Unprompted review
Rated 5 out of 5 stars

Quick to resolve issues

Edited up from 3 stars as the company responded promptly to an issue with the Harper try before you buy scheme and fixed it quickly. Product beautiful quality and ethical company. Recommend.

6 January 2026
Unprompted review
TOAST logo

Reply from TOAST

Hi Emma,

Thank you for your review and for sharing your feedback with us.

We’re sorry to hear about your experience, this shouldn’t have happened. Once you select the items you’re returning, our Try Before You Buy service Harper pauses the charge on your card for those items.

Please can you update your review to include your order number so we can look into this for you?

Kind regards,

TOAST.

Rated 1 out of 5 stars

high value orders not compensated for

I ordered £1300 worth of clothes on 22nd Dec, it was posted as Tracked 48 with compensation coverage up to £75. I think if I was having an iPhone delivered at the same value a signed for or more secure postage system would've been used. As of today, 3rd January I still don't have my parcel, and I have no idea when it will arrive. Basically a high value parcel could just be left somewhere next week when I'm at work, if it arrives at all. Customer service are maintaining that they have used correct postage; and to add there was no option to choose a signed for service at checkout. I'm worried now that I'll be £1300 out of pocket because of this.
This is the 3rd time there has been significant delay this year, over the Summer on a next day delivery, and an express delivery for a Christmas present ordered on 17th Dec that arrived on 27th.

3 January 2026
Unprompted review
TOAST logo

Reply from TOAST

Hello Tracey,

Thank you for your review and for taking the time to share your feedback with us. We are sorry for the concern this situation has caused, especially during such a busy time of year.

After checking the tracking information, your order is out for delivery today and is still within the 3–5 working day timeframe for our standard delivery service. We understand you expected a signed‑for service and we appreciate how this may have felt disappointing.

Our signed‑for option is DHL Next Working Day delivery, which has remained available throughout the Christmas period. As your order was placed with standard delivery, it was sent via Royal Mail Tracked 48. Please rest assured that if your parcel were to go missing, we would handle the entire claim process directly with the courier, we would not expect you to pursue compensation yourself.

If your parcel is not delivered today, Royal Mail will leave a red card with options for redelivery or collection from your local sorting office or Post Office.

Thank you again for raising this with us. We appreciate the chance to support you further and if you have any further queries, please reach out to us.

Kind regards, 

TOAST.

Rated 2 out of 5 stars

Great products let down by processes

I ordered two items from Toast recently, only to receive an email stating that both items were out of stock and that my entire order would need to be cancelled. While I understand that stocking issues happen, one of these 'out of stock' items is - as of 3 days later - still available on the Toast website in the size I had originally ordered, so I am completely unclear on why that part of the order was cancelled. Furthermore, I was charged in full for this order and then refunded the incorrect (insufficient) amount, which I then had to chase Toast to rectify - which they have done with lukewarm acknowledgment of the error. All in all - a sub par customer experience, which as a repeat customer, has left me feeling somewhat annoyed.

2 January 2026
Unprompted review
TOAST logo

Reply from TOAST

Hello Nick,

Thank you for taking the time to share your feedback. We are sorry to learn of the difficulties you experienced with your recent order and for the inconvenience this caused.

The Grandad Collar Stripe Pullover Shirt was cancelled from your order in error, and we regret the confusion this created. We also acknowledge the incorrect refund you received and the additional effort required on your part to have this resolved. You should not have had to encounter these issues, and we appreciate you bringing them to our attention as a valued customer.

Should you wish to reorder the shirt, we would be pleased to offer a free next‑day delivery. If the order is placed before 2pm, we can ensure it reaches you the following day. A member of our team will be in touch with you this morning to arrange this.

Thank you again for your patience and for giving us the opportunity to address this matter.

Kind regards,

TOAST.

Rated 5 out of 5 stars

Excellent service, wonderful dress

I bought the Bryn Herb Print Dress dress from the branch on Lambs Conduit street and the shop assistant was wonderful, very helpful and pleasant. (Have been to the Redchurch Street branch before which is a bit chaotic, and the service very patchy. The changing rooms are freezing cold too).
The Bryn dress is wonderful, a vibrant rich blue, and a very flattering style, pleated over the stomach area, but hangs well over the shoulders. I tried on the large and medium, but there wasn't much in it, so I bought the medium. Very happy with it.

28 December 2025
Unprompted review
Rated 1 out of 5 stars

No delivery despite assurance of Christmas delivery.

Ordered a present for my wife. Website said “order by 11pm for delivery by Christmas” which I did. Notification days later to say it would be delivered on 27th. Talked to customer service and they were absolutely hopeless. A lot of “sorry you feel this way” and no action taken at all to help me. Won’t be using them again. A very expensive scam.

EDIT

I see your response, which is untrue. I got a notification when I bought it saying delivery expected on 27th, so it was never going to arrive in time, but you only let me know AFTER I bought the item.

17 December 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Peter,

Thank you for taking the time to share your valuable feedback.

We are sorry to hear that your order will not arrive before Christmas. After looking into this further, I can confirm that your order was dispatched from our warehouse on schedule for Christmas delivery. Unfortunately, Royal Mail has experienced unexpected delays which have affected the shipment of your parcel.

We sincerely apologise for these unforeseen circumstances. If the order is no longer suitable, we can arrange to recall it and issue a refund.

We will be in touch with you shortly to discuss this further.

Kind regards,

TOAST

Rated 5 out of 5 stars

Can I just say about the customer…

Can I just say about the customer service with Toast! I am extremely impressed with the way my review was received, regarding a candle holder. It was investigated as promised and the communication from (Keith) was impressive, like old school customer service…. Thank you Toast

12 November 2025
Unprompted review
Rated 5 out of 5 stars

I love Toast

I love Toast. I do buy a lot from here, clothes and home, the quality is, almost all of time, high and any issues resolved. I tend to pay for next day, as then I know it’s DHL, otherwise it does take a few days with Royal Mail, who do leave on the doorstep if you’re not home (not Toast’s fault though). Returns always good, and always enjoy my store visits. Thanks Toast for my Kindred gift yesterday.

5 November 2025
Unprompted review
Rated 1 out of 5 stars

I usually love this brand as they use…

I usually love this brand as they use quality materials and everything has an organic feel which is why I don't usually mind spending a little more on their things ( hence the one star) but recently I purchased their grey Rototo alpaca beanie which was a wopping £85 , yes! Expensive like all other toast products but I stupidly thought it would be worth it. When it arrives I wear it on and I think ' this feels a bit loose ' then I head out to do the school drop off and the beanie almost flys off my head!! And when I wore it back on it was pointless as I could feel the wind blowing between my cap and my hair!! My head was freezing as it was a cold and windy day today. Luckily I had enough time to return back home and change into my slightly less expensive £50 beanie that felt snug and warm. Being utterly disappointed I emailed asking for some sort of recompense but was told since id worn it already there was nothing that could be done. Also was told the fine print says it's got a 61 cm circumference ( which is a very large head indeed, more the size of my husban's head) so I should have known better apparently. Really bitterly disappointed as I'm a die hard toast fan.

23 October 2025
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to share your feedback. We're truly sorry to hear about your experience with the Rototo alpaca beanie and understand how disappointing this must have been.

We appreciate your comments regarding the fit and warmth of the beanie. While the product details do include sizing information, we understand this may not have been immediately clear, and we’ll review how we present this to help customers make more informed choices in future.

Looking into this further, I can see our Customer Service team has already been in contact with you and provided a resolution. 

Regards, 

TOAST

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