The Perfume Shop - Bullring 112 Reviews 

170
•
TrustScore 5 out of 5

4.8

UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB

•

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See what reviewers are saying

Rated 5 out of 5 stars

Yousuf served me at the shop in the bull Ring Birmingham. Customer care was excellent the manners were good and he was really helpful.. I bought Chanel for men excellent value for money

Rated 5 out of 5 stars

Lovely customer service as soon as I went into the store. Thank you so much Sonia made my experience easy

Company replied

Rated 5 out of 5 stars

Great staff member named AHMED. At bullring perfume shop opposite five guys . Was extremely helpful and accommodating, we were constantly asking to smell multiple different perfume and he did it al... See more

Company replied

Rated 5 out of 5 stars

Hamaad was very helpful from the moment I entered the store. He was quick to help me out and find what I needed. Also stopped for a casual conversation (which is rare to find on a busy Saturday evenin... See more

Company replied


Company details

  1. Perfume Store
  2. also in
  3. Beauty Product Supplier
  4. Cosmetics and Perfumes Supplier
  5. Cosmetics Store
  6. Flavours, Fragrances and Aroma Supplier
  7. Hair Product Store

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info

  • UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom

4.8

Excellent

TrustScore 5 out of 5

170 reviews

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4.8

All reviews

(170)

35,543 reviews in the last 12 months

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Rated 5 out of 5 stars

Hamaad has been phenomenal in sales…

Hamaad has been phenomenal in sales today. He’s got a fantastic sense of humor and a great sales person. 5* service. Really happy

4 December 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thank you for your lovely feedback. It's great to hear about your 5* experience.

The Perfume Shop

Rated 1 out of 5 stars

It was a long process ordering the…

It was a long process ordering the desired perfume then to be told they would have to order it for me online. The sales assistant shared that it was a 100ml bottle then when looking at the email confirmation the size was 25ml. When trying to contact the store nobody answered got through to customer services saying they couldn’t help. Not a great experience at all.

29 November 2025
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

I am really sorry for your most recent experience with us and we would love to help resolve this with you.

Please pop in touch via email at reviews@theperfumeshop.com so we can look into this for you as soon as possible.

Kind regards,
The Perfume Shop

Rated 5 out of 5 stars

Hamaad has been incredible today

Hamaad has been incredible today. He was patient and knowledgable and super friendly. Thank you!

3 December 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your feedback. We appreciate you!

The Perfume Shop

Rated 5 out of 5 stars

Great service from Hamaad at the bull…

Great service from Hamaad at the bull ring
10/10
Even wrapped gift so beautifully

27 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for a lovely review. We value you and thank you for choosing us to shop with.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Great scent suggestions and excellent…

Great scent suggestions and excellent behavior by Hamaad :)

27 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for a lovely review. We value you and thank you for choosing us to shop with.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

amazing atmosphereee

amazing atmosphereee, great amazing customer service from Natasha, love the service !!x

26 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for a lovely review. We value you and thank you for choosing us to shop with.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

We were served by Hamaad

We were served by Hamaad. He is truly an asset to the store. He was super helpful, kind and attentive. He went through our needs and we ended up purchasing a £100+ perfume which we never knew we needed, smells amazing!! He gave top tier recommendations too!

24 November 2025
Unprompted review
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Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review.
It's great to hear your feedback. We appreciate you!

The Perfume Shop.

Rated 5 out of 5 stars

I came in today with a few friends and…

I came in today with a few friends and hamad was helping us out. He was very kind and accommodating and looked after us so well!! We ended up buying a perfume from his recommendation. :)

24 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review.
It's great to hear your feedback. We appreciate you!

The Perfume Shop.

Rated 5 out of 5 stars

Hamaad was amazing

Hamaad was amazing, helped me for my long shopping journey with nothing but enthusiasm, definitely will be returning and fingers crossed he can help me out again next time!! :)

24 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review.
It's great to hear your feedback. We appreciate you!

The Perfume Shop.

Rated 5 out of 5 stars

Hamaad was very helpful and did his…

Hamaad was very helpful and did his best to assist me choosing the best possible perfume

21 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Great experience

Great experience. Hammad was very helpful :)

21 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Great experience

A lovely guy, Hamaad, helped me pick the perfect fragrance for my boyfriend. He gave me recommendations based on my price range and preferred scents. I also got the gift wrap and personalised ribbon at a very reasonable price.

21 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

I had a great experience at the perfume…

I had a great experience at the perfume shop!
Hamaad was so kind and really helped me with choosing the perfect perfume 🥳😍
I highly recommend people to get their perfumes from here!

20 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Hamaad was lovely and so helpful and…

Hamaad was lovely and so helpful and wrapped my gift so nice and efficient please give him a promotion or raise !!

20 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Great service today by Yousuf

Great service today by Yousuf. Lovely touch with a printer ribbon for the gift wrapping.
Thank you

20 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for a lovely review. We value you and thank you for choosing us to shop with.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Exceptional attention to my requirement

Yousef was exceptional walking me through the different scents and the prices and comparisons, as I've used the same brand of perfume for 20 years and was looking to try something different. Overall very helpful.

13 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your feedback. We appreciate your kind words.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Ellie provided great customer service…

Ellie provided great customer service helping me pick between 2 fragrances.

12 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your feedback. We appreciate your kind words.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Wahaab was very patient

Wahaab was very patient, eager to help and gave very good recommendations that worked within my budget.
A legend

5 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thank you for your kind feedback.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Finally knowing what I like.

The whole experience was joyful entertaining, no forceful marketing where u feel obliged to buy anything just because someone in the shop gave u a few minutes of their own time, i shared that experience with sonia who was incredibly helpful, u come in with 0 knowledge, u come out knowing what u like and what u don't like, I'm defo coming back cause the discounts she offered were unreal.

3 November 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!

Kind regards,
Sharain - The Perfume Shop

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