Yousuf served me at the shop in the bull Ring Birmingham. Customer care was excellent the manners were good and he was really helpful.. I bought Chanel for men excellent value for money
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
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See what reviewers are saying
Lovely customer service as soon as I went into the store. Thank you so much Sonia made my experience easy
Company replied
Great staff member named AHMED. At bullring perfume shop opposite five guys . Was extremely helpful and accommodating, we were constantly asking to smell multiple different perfume and he did it al... See more
Company replied
Hamaad was very helpful from the moment I entered the store. He was quick to help me out and find what I needed. Also stopped for a casual conversation (which is rare to find on a busy Saturday evenin... See more
Company replied
Company details
- Perfume Store
- also in
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
170 reviews
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Jaye was very helpful and nice
5 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Im a regular customer and today…
Im a regular customer and today received really good service from Ahmed in store today. He really helped me find what I was looking for and took time to show me everything
4 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Brilliant service
Elizabeth was extremely helpful and friendly - great experience!
27 February 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Went into the bullring shop not in…
Went into the bullring shop not in Superdrug but the one next to The Body Shop at around 18:40pm on 12/02/26 and the woman working there was so so RUDE. Her behaviour towards me was absolutely disgusting and unacceptable. The only question I asked as a customer was “excuse me?” And before I could say anything further, she stared at me for a second looked up and down, rolled her eyes and said “cant you see im doing something”. I was so stunned to speak any further and mind you she wasn’t serving no other customers and after I looked at her all shocked she said “go speak to him” and pointed at the other guy working there. Absolutely disgusted and for sure wont be stepping into The Perfume Shop anymore. You would think why sales of this shop have dropped, its probably the behaviour of the staff towards customers especially after being such a loyal customer as i always buy all my friends and family perfumes from The Perfume Shop. Literally went there to buy the Jean Paul perfume for my husband for Valentines day but there are plenty other shops to buy that from. Wont ever spend my money on The Perfume Shop anymore just because of the behaviour of this woman today, customer service is awful and absolutely diabolical
12 February 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello Darrackhshan,
Thank you for taking the time to share your feedback. I’m truly sorry to hear about your experience in our Bullring store and completely understand how upsetting it must have been to feel dismissed and treated rudely. This is not the level of service we expect from our team, and I sincerely apologise for the behaviour you described.
Please reach out to our Customer Service department via our website and include the date and time of your visit so we can investigate this thoroughly. We take feedback like this very seriously and want to ensure appropriate action is taken to prevent this from happening again.
We value your loyalty and are very sorry that this experience has left you disappointed.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
I had such a great experience at this…
I had such a great experience at this perfume shop! katai was so friendly and helpful and made choosing a fragrance easy and enjoyable. I bought Versace gift set and I absolutely love it, smells amazing and lasts a long time. She was wonderful, we had such a lovely conversation about how good the perfume is and how highly she recommends it. I loved the energy and the customer service.
8 February 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very helpful and patient service very…
Very helpful and patient service very professional. Thank you for your assistance
All the best Yousuf and wahab
4 February 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Elizabeth was very nice and very…
Elizabeth was very nice and very helpful. Credit to the store, so patient with our daughter when she was deciding what to buy, gave many choices and ideas
31 January 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Elizabeth was amazing
Elizabeth was amazing, she was attentive and gave me a nice gift. I would love to be served by her again :)
23 January 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great help.
4 January 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop.
Very poor unprofessional service
Ordered aftershave yesterday as a Xmas present,perfume shop said on line items were available so I arranged click & collect from the perfume shop in Birmingham BullRing,payment was taken from my debit card and they said they would let me know when my item was ready to be picked up.I just made the journey into Birmingham City Centre so I was there ready to pick the item up,I now just received an email saying my item has been cancelled and a refund will be given.This is absolutely poor unprofessional customer service,I will no longer be using the perfume shop again.
23 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
We regret to hear about the cancellation of your order and the inconvenience it caused, especially during the busy Christmas period. We aim to provide a seamless click & collect service, and we are sorry that we fell short of expectations. We'll investigate what happened with your order to prevent similar issues in the future. We appreciate you bringing this to our attention.
The Perfume Shop
Hamaad was really attentive and helpful…
Hamaad was really attentive and helpful soon as we arrived in store. I was in two minds about what fragrance to buy and he did not rush me or make me feel pressured at all. I ended up making two purchases with the way he made me feel
19 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your feedback. It's great to know of your 5* experience.
The Perfume Shop.
Wahaab helped me select perfume for my…
Wahaab helped me select perfume for my partners birthday which he absolutely loves and gets compliments on everyday! And he helped me a second time when I was looking for a gift for my friends graduation!! Lovely experience! Thank you sooo muchh
18 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your 5* feedback!
The Perfume Shop
Thanks to Yosuf he was really lovely 🤍
16 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your feedback, we appreciate you!
The Perfume Shop
Elizabeth was fantastic
Elizabeth was fantastic, very helpful and nothing was too much trouble. Great customer service
13 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your 5* feedback!
The Perfume Shop
I placed my order yesterday and that is…
I placed my order yesterday and that is pickup express in 30 minutes but i did not received any confirmation mail for pickup and now its like 12 hours.
8 December 2025
Reply from The Perfume Shop - Bullring 112
Hi,
I am so sorry to hear of your recent experience. If you haven't already, please kindly pop in touch via email at reviews@theperfumeshop.com and a member of our team will be more than happy to help.
The Perfume Shop
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your 5* feedback!
The Perfume Shop
My grand daughter wanted to buy her…
My grand daughter wanted to buy her boyfriend aftershave but with a budget.
Elizabeth offered exceptional service ,she listened and advised and took the time to give Lexie a shopping experience that has made memories .
Unfortunately there are not enough sales staff these days that stand out like Elizabeth ,be proud .
6 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your lovely feedback. It's great to hear you are pleased with your recent experience.
Thank you for choosing The Perfume Shop.
I came in with my cousin to help pick a…
I came in with my cousin to help pick a perfume for a gift for my Friend. Hamaad helped us pick the perfect perfume for our friend. He was really kind and attentive and listen to our needs. He has a great sense of humour and great sales person.
3 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your lovely feedback. It's great to hear you are pleased with your recent experience.
Thank you for choosing The Perfume Shop.
Hamaad was really helpful
Hamaad was really helpful, he presented us lots of perfumes and helped us to find right one.
4 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your lovely feedback. It's great to hear about your 5* experience.
The Perfume Shop
Great experience
Great experience, Hamaad was very helpful, he’s got great knowledge of perfumes.
4 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your lovely feedback. It's great to hear about your 5* experience.
The Perfume Shop
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