Soufeel Reviews 

1,975
TrustScore 3.5 out of 5

3.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 357 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent customer service, highlighting staff members for being communicative, professional, and understanding when resolving issues. Many customers appreciate the unique and personalized products, often describing them as beautiful and perfect gifts. However, some people were dissatisfied with product quality, noting pixelated pictures, scratched items, or products appearing cheap and tacky. Others mentioned items not matching descriptions or sizes, with some having functional defects. Additionally, some experienced order issues like unreceived confirmation emails, missing items, or significant delivery delays.

What people talk about most

Product

People report ambiguous experiences with product quality and accuracy, with some customers expressing delight... See more

Customer service

Clients share positive opinions on customer service, with many reviewers praising the quick, efficient, and... See more

Order

Users describe ambiguous interactions with order, with some customers experiencing significant delays,... See more

Quality

Consumers find quality to be negative, with many reporting products arriving broken, defective, or not as... See more

Staff

Reviewers highlight positive aspects of staff, often praising their helpfulness, professionalism, and... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied

Rated 4 out of 5 stars

Lindsay was very helpful and kind when I reached out to her about the watch that I had ordered. She was prompt in answering my questions and did her best to help me. Thank you so very much, Lindsay



Contact info

3.5

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.5

All reviews

(1,975)

368 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

WARNING DO NOT BUY FROM THIS COMPANY

WARNING DO NOT BUY FROM THIS COMPANY
Ordered a Christmas present on the understanding as specified on their website that it would be delivered for Christmas. It’s now the 31st December and my order is still not even in this country! To make matters worse they charged me £29 for express shipping and expedited processing….and yet the order is still not in the right country. I have repeatedly begged for a refund and I’m being told “it’s not their policy “?!?! I am going to continue to shout from the roof tops on every platform I possibly can for people to avoid this company at all costs

18 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

I wanted to buy an original gift for my…

I wanted to buy an original gift for my girlfriend. I bought wooden flipbook and I am very disappointed. The photos look terrible. Some of them have small blue dots that I can’t clean off. The upper and lower halves don’t connect well, so people look like they are cut in half.

The mechanism for changing photos works randomly: sometimes it changes one photo as it should, sometimes it gets stuck and doesn’t change anything, and sometimes it skips three photos at once. It’s terrible. I do not recommend buying anything from this site. I spend 30$ on this gift and the quality is a joke.

I know shipping is not directly part of the product, but I want to warn others that I paid $25 for fast shipping and received my package a week after Christmas, even though the website guaranteed delivery before Christmas.

30 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 5 out of 5 stars

Great customer service

(This review is for customer service)
My original order that was received had some issues that left me frustrated. Cherry from customer service was very kind and helpful to work with and I should have a replacement coming to remedy the issue. (I cannot review the final product yet but I do want to commend the customer service and communication!)

30 December 2025
Unprompted review
Rated 5 out of 5 stars

the best experience

the necklace i ordered is amazing quality, it’s so beautiful. this was a sentimental gift to someone, who cried when receiving it. the price for the item was amazing too. i definitely will be ordering again. amazing experience.

26 December 2025
Unprompted review
Rated 5 out of 5 stars

Handled perfectly

Handled perfectly. I had an issue with my order and the customer service team sorted it for me. Replacement item arrived and works as expected. Resolved quickly. 2nd item I have purchased from them and will buy more.

1 December 2025
Unprompted review
Rated 2 out of 5 stars

Cheap

Cheap, defective tat from China. Paid for priority packaging (6-8 days) ended up taking several weeks

29 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Cherry C

Cherry C. helped me out when the item I received were cracked. Excellent customer service.

27 December 2025
Unprompted review
Rated 2 out of 5 stars

Disappointed in jukebox

The juke box looks good , picture lights up . But no music , I requested 2 songs and foes not play them

28 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re glad to hear that the jukebox looks good and that the picture lights up properly. However, we sincerely apologize that the music is not playing as expected, especially since you requested two specific songs. We completely understand how disappointing this must be. To help us resolve this as quickly as possible, could you please contact our customer support team directly at cs@soufeel.co.uk? They will be happy to look into this issue for you and provide a suitable solution.

Rated 5 out of 5 stars

Cherry was great

Cherry was great, id emailed to get update and she replied promptly with info and kept me up to date. My item had then got misplaced in the post but cherry helped to look into it and kept me updated and my item was eventually found and delivered. Very friendly and polite

27 December 2025
Unprompted review
Rated 5 out of 5 stars

Great product

Great product, really good quality and quick despatch. Courier lost my parcel. Excellent communication with sender helpful throughout. Luckily parcel was found and did arrive, but a replacement had already been arranged.

27 December 2025
Unprompted review
Rated 1 out of 5 stars

Disappointed

I paid £30 for a Christmas decoration as a gift for my Mum. It arrived late and broken. The photo isn't very clear and you can't really see half of it. I'm so disappointed but will vote with my feet and never buy from them again.

27 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Ordered a photo keyring on the 8th…

Ordered a photo keyring on the 8th December for Christmas and it's still not here. I paid extra for fast delivery. Do not order from this company!

8 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re really sorry to hear about your experience and sincerely apologize for the delay. We understand how disappointing this must be, especially since it was ordered for Christmas and you paid for fast delivery. Please contact us directly at cs@soufeel.co.uk, and our customer service team will look into this for you and assist as soon as possible.

Rated 1 out of 5 stars

WARNING- DO NOT BUY ANYTHING FROM THIS…

WARNING- DO NOT BUY ANYTHING FROM THIS COMPANY. I paid for an item that l was led to believe was a miniature figure of my son but turned out to be a rubbish framed picture of him as if he was a miniature figure. It will go in the bin as the quality is so poor. That's 43 quid down the drain. All this after emails back and forth for nearly 3 weeks of asking where my item was. China has become the hotbed for scammers as that is the third time l have been done this Christmas from that country. Don't be conned like l have been

24 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look