I've ordered twice from Soru now. The quality of the earrings is unparalleled - they are stunning online but even more so in person. Wore the pearl crystal studs to my work Christmas party yesterday a... See more
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Our vision is to create statement jewellery that exudes creativity, happiness and Italian flair, made using high quality materials and sold at attainable prices.
Our jewellery is designed in the UK and is ethically handmade mostly in Italy and Turkey, using solid gold, gold plated solid silver and genuine gemstones.
Drawing inspiration from nature, our collections are closely connected to all things celestial and nautical, including suns, moons, stars and shells. Loved among influencers and celebrities, including the Royals, The princess of Wales is known to have worn Soru Jewellery on many occasions.
Our statement pearl earrings and hoop earrings have gained cult status and are instantly recognisable as Soru and our detachable charm collection is versatile and fun.
Founded by sisters, Francesca Kelly and Marianna Doyle in 2013, Soru Jewellery has become the go to brand for beautifully made statement jewellery using the finest materials at an attainable price.
New Arrivals Best Sellers All Jewellery Follow on InstagramSolihull, United Kingdom
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I absolutely love my jewelry from Soru. The detail in the packaging, the uniqueness and the quality of the jewelry. For me It’s like Christmas in July. Love❤️

Reply from Soru Jewellery
Prompt delivery, beautifully wrapped and presented, so happy with the Linda necklace and Gigi earrings. The quality and attention to detail is unreal, cannot wait to wear them! ❤️

Reply from Soru Jewellery
Soru make the most beautiful jewellery. Their customer service is spot on and couldn’t be more helpful. I would recommend again and again and have made multiple purchases!

Reply from Soru Jewellery
Pretty designs but…All my purchases have discoloured. One necklace which hasnt even been worn once just sitting in my enclosed glass jewellery box hidden away from sunlight discoloured - unable to return as its been over a year. I will never be buying gold plated anything again. For the price the jewellery should last longer.
I contacted Soru with pictures explaining however they said they cannot do anything. I have about 12 jewellery items and most have discoloured to bronze look. All were kept in glass case and pouches. So overrated by influencers !

Reply from Soru Jewellery
nice pair of ear rings with blue and white colours

Reply from Soru Jewellery
I was excited to get the linguini chain- it came well wrapped and high end. Upon seeing the chain itself it was so yellow and just screamed fake. For $250 I was not keeping it. Customer service was great with accepting the return. Now just have to find a DHL carrier to ship back.

Reply from Soru Jewellery

Reply from Soru Jewellery
Excellent experience from unwrapping beautiful packaging - to receiving lovely very sparkly earrings. I’m very much looking forward to wearing them!

Reply from Soru Jewellery
I liked the old styles a lot but new pieces have some price/quality questions.
In the last years the price went up and and the team were open about the price increase. I still think it's a bit crazy if I compare to the pieces I bought in the past. In February 2022 I paid 31.5% LESS for my jewellery piece comparing to the price today. So it's 31.5% price increase in just two years?! Isn't it quite a lot?
Also the price policy in EUR currency doesn't look decent if you compare it to the local currency. The earrings that cost 180 GBP (which is 214 EUR), cost on the website 262 EUR. So with delivery costs I will pay 275 EUR for the earrings that in UK would cost me 25% less in UK.
Also not long time ago I bought a Rose Quartz Necklace and I was very surprised to find out that the color of gold plate doesn't match all my other gold plated necklaces from Soru. I can't see the reason behind it because in product description it says 18ct gold plated silver on all necklaces, but I still don't understand why the color is so different. To be honest I really don't like the color of these Rose Quartz Necklace, and in my opinion it looks cheap, and doesn't match with anything.
So for me if I visit UK and I see Soru in a store I will definitely stop by to take a look and I might choose something to buy, but the online shopping from EU country became a strong NO for me.

Reply from Soru Jewellery
I bought a beautiful Ruby ring. It arrived by DHL very quickly. It looks stunning, absolutely the same as on the picture. I just love it! My only suggestion for the rings specifically to specify the size. It is unfortunately fits small on index and middle fingers but good for the ring finger.
Oh yes, thanks a lot Soru for your reply. I did not notice this feature of being able to adjust the sizing. Now, it is just pretty perfect!!!

Reply from Soru Jewellery
I now have some beautiful pieces of your jewelry, and the 2 items I received today are ABSOLUTELY STUNNING.The package arrived in perfect condition which I couldn’t open fast enough.
Thank you all for designing such beautiful pieces that most certainly give us so much pleasure to wear

Reply from Soru Jewellery
The detail in these earrings and charm is amazing. I am delighted with the design and how comfortable the earrings are to wear. Although they are statement earrings I can see I’ll be wearing them every day.

Reply from Soru Jewellery
Beautiful packaging, gorgeous necklace with substantial weight and glow! Just ordered a charm to dress up my new necklace.

Reply from Soru Jewellery
I am pleased with my purchase...however I live in Canada I had to pay almost $34 for duty-fee
I purchased a small initial..
I would hate to see how much I would pay for a larger purchase..I won't be purchasing from you anymore...

Reply from Soru Jewellery
The jewellery is absolutely beautiful, very unique. It always arrived very quickly in beautiful packaging.
There is nothing else like it.

Reply from Soru Jewellery

Reply from Soru Jewellery
I am so in love with these Coco earrings. Soru you just keep getting better and better!

Reply from Soru Jewellery
Gorgeous earrings! Best friend immediately said she’s stealing them from me!
These are described as the smaller size and they are not small, they’re just the perfect amount of show. I was a bit worried they might be a little dull as they’re opal rather than clear or pearl, but the gold sparkly stones bring these alive! They are absolutely gorgeous. I’m delighted!

Reply from Soru Jewellery
The sapphire and crystal charm is stunning very well made and excellent finish. I am delighted with it.

Reply from Soru Jewellery
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