Son of a Tailor Reviews 

2,740
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 80 reviews, reviewers overwhelmingly had a great experience with this company. Customers truly love the exceptional quality of the fabrics and consistently praise the support team for being extremely helpful, responsive, and professional throughout the process. People also appreciate the wonderful custom sizing options, which make clothing feel perfectly tailored and extremely comfortable to wear on a daily basis. However, some reviewers were not happy with occasional fit issues, fabric defects, or minor sizing inconsistencies found across a few initial orders. Others also mentioned experiencing unexpected support delays or specific limitations regarding the remake policy when attempting to exchange items.

What people talk about most

Product

Clients share positive opinions on product, highlighting the exceptional fabric quality and soft materials.... See more

Quality

Consumers find quality to be positive, highlighting exceptional fabrics and craftsmanship. Reviewers... See more

Order

Reviewers share mixed feedback about their order experiences, highlighting both satisfaction and frustration.... See more

Customer service

Reviewers highlight positive aspects of customer service, describing interactions as superb, friendly, and... See more

Service

People report positive experiences with service, highlighting exceptional support and attentive care.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fantastic service!!! What a great experience in our European service desert... Our first order wasn't the perfect fit, so we were asked to take pictures from 3 ankles and a lovely lady got bac... See more

Company replied

Rated 5 out of 5 stars

Great experience with Son of a Tailor! My first set of shirts was a little long, but their support team was excellent. They gave me professional advice on the sizing and handled my remake quickly. I r... See more

Company replied

Rated 5 out of 5 stars

I received my first knit sweater after being an exclusive user of the HiNeck T-shirt over the past 5 years. My sweater did not fit very well, which was surprising with how well my T-shirts fit initial... See more

Company replied

Rated 5 out of 5 stars

I recently bought a few shirts via their store in Copenhagen. Couple of weeks later I got it by post. Two of them did fit perfectly but the third one didn´t. Reaching out to their customer support... See more

Company replied


Company details

  1. Men's Clothing Store

Written by the company

We reengineer the clothing industry for the planet and people. With our made-to-order model, we reduce overproduction for the planet, and of course, offer perfect fit for you.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

3K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 48 hours

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4.6

All reviews

(2,740)

88 reviews in the last 12 months

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Rated 5 out of 5 stars

Great customer service

Great customer service.
I ordered an item using their remake guarantee, the first item wasn't quite the right fit, I provided feedback and they provided a replacement which was just right and clear instructions and pre paid post to return the original item.
Great quality product and efficient customer service, couldn't ask for anything more! Thank you.

2 August 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey there!

We appreciate you taking the time to share your experience. We're happy to hear that our remake guarantee and customer service met your expectations, and that you are pleased with the replacement item. Thank you!

Best, Frederik & the SON Team.

Rated 5 out of 5 stars

Personalized experience from start to…

Personalized experience from start to end. Beautiful product. Great customer service, prompt and attentive. Issues, if any, addressed immediately. Delivery process is seamless. They foster a very high trust in their products and services. They are a pleasure to deal with and an even greater pleasure to enjoy their products.

1 August 2025
Unprompted review
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Reply from Son of a Tailor

Hey Jamil.

We appreciate you taking the time to share your wonderful experience. It's great to hear that you found our customer service attentive and the delivery process seamless.

Best, Frederik & the SON Team.

Rated 5 out of 5 stars

I couldn't be more pleased

I couldn't be more pleased with my two high-neck cotton T-shirts. I considered for quite a while as they are a considered purchase, but I am so glad I went for it. They arrived less than a week after order, and the quality is superb, likewise the fit. And I love that they are not logo-ed, very important for me as I dislike obvious branding. Great experience, I shall certainly order again, thanks SOAT!

31 July 2025
Unprompted review
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Reply from Son of a Tailor

Hey Jeremy,
We're happy to hear that you are pleased with your T-shirts! It's great to know the quality and fit met your expectations, and that you appreciate that the design fits your style. Thank you for your order and positive feedback; we truly appreciate it!

Have a great weekend ahead.
Best wishes
Simon & the Son team

Rated 5 out of 5 stars

Just received my first order of three…

Just received my first order of three high neck cotton tee shirts. All I can say is WOW! I couldn't be happier with the exceptional quality and fit. In fact, as soon as I hung them up ordered three more!

27 July 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Dave!
Wow, thank you so much for this review, and what an amazing message to receive. We're really happy that you like the quality and the fit, that's the two top priorities for us.

We wish you a great day!
Best wishes
Simon & the Son team

Rated 5 out of 5 stars

I ordered some t-shirts and measured…

I ordered some t-shirts and measured myself carefully. When I received the first t-shirt, I thought it was decent, but not amazing. After a while, the company reached out to me and helped me refine my measurements. They wouldn't send the other t-shirts until everything was perfect.

I wasn't expecting such great customer service. It really felt tailored just for me, and I truly appreciate the effort they put in for every single customer.

1 July 2025
Unprompted review
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Reply from Son of a Tailor

Hey Pavel,
Thank you so much for this very nice review, and for the compliment about our service - that really means more than you know.

We cannot wait to welcome you back again, and if you have any questions at all, we will be here to help you out.
Best wishes
Simon & the Son team 🙏🏼

Rated 5 out of 5 stars

Unbelievable

I was wary but I’m married to a Dane so I gave it a try. Truly remarkable hi-neck T shirt and a perfect fit. I referred several friends and I’ll be a repeat customer.

23 July 2025
Unprompted review
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Reply from Son of a Tailor

Hey David!
Thanks a lot for taking your time to write this review, and we're so happy to hear your experience. And then, we have to thank you for marrying a Dane ;)

You can just let us know if you need anything. And say hello to your partner from us.
Best wishes
Simon & the team

Rated 5 out of 5 stars

Superb T-shirts

Got my t-shirts in like a week's time. Very soft and non-wrinkly. Fits me pretty well compared to regular stores that does not take into account that not everybody is a tall stick with no muscle.

12 June 2025
Unprompted review
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Reply from Son of a Tailor

Hey Mary
Thanks so much for your kind words! We're glad you love the fit and feel of the t-shirts — and that they arrived quickly. Appreciate your support!
Sam and the SON Team

Rated 5 out of 5 stars

Excellent services

Excellent services and customer oriented. I got the perfect fit and very good advice for what I should adjust for different body parts. The custom size web application is very detailed in order to get a best fit. Also has a free swap for the first order where it was needed to have some size adjustments.

16 July 2025
Unprompted review
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Reply from Son of a Tailor

Hey Alexandru!
We're happy to hear that you found our services excellent and customer-oriented - that means the world to us.
We are looking forward to having you back again.

Best wishes
Simon & the Son team

Rated 5 out of 5 stars

Swift help with PFG process

Thanks for your swift response and help.

Editing response as I seem to have misunderstood the PFG Claim process. Have resubmitted a PFG Claim today and will wait for it to be processed, but going well so far!

7 July 2025
Unprompted review
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Reply from Son of a Tailor

Hey Hazard!
Thanks a lot for writing this review, but unfortunately, I think there has been a misunderstanding based on your review. The guarantee covers you until you're happy with the fit. Could you please upload your claim right here: https://www.sonofatailor.com/support?type=frg or write Support@sonofatailor.com

I'm looking forward to getting you the perfect fit, because we definitely want to be the shirt brand for the rest of your life!
Wish you a great day.
Best wishes
Simon & the Son team

Rated 5 out of 5 stars

Customer Service is just incredible

Customer Service is just incredible, competent, helpful, polite and they will even catch up after the remake to ask if you’re happy with the remake model. The products themselves are obviously also amazing!

11 July 2025
Unprompted review
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Reply from Son of a Tailor

Hey Felix!
We're happy to hear that our customer service and products lived up to your expectations! It's great to know our team's competence and follow-up were appreciated. Thank you for your positive feedback!

We are looking forward to talking with you again in the future.
Best wishes
Simon & the Son team!

Rated 5 out of 5 stars

A Great Brand!

Super high quality clothing. I do the custom sizing so it takes a little longer to get to me, but it's so worth the wait. On top of that, the customer service is excellent. They take pride in their work from all aspects.

9 July 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Chris
Thanks so much! We're really glad to hear you're loving the quality and fit—it makes the wait worth it. Appreciate the support!
Sam and the SON Team

Rated 5 out of 5 stars

The relationship with the team was…

The relationship with the team was exceptional. My first shirts were a bit off in sizing, likely due to me guessing at size dimensions. In my interaction with their tailor was easy and the new shirts are perfect. Great fit, super materials and rich color. Very satisfied, and considering more shirts.

11 June 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Philip
Thanks so much for your feedback! We're glad we could help get the fit just right and that you're enjoying the quality and colors. Looking forward to helping you with your next shirts!
Sam and the SON Team

Rated 5 out of 5 stars

Fantastic shirt

Fantastic shirt. Like advertised, well made and a great fit as their algorithm sizes you and makes the t-shirt fit right as intended. Construction is excellent and the fabric is hearty and soft at the same time. Highly recommended. I will buy more.

2 July 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Randall
Thank you so much for your kind words and thoughtful feedback! We're thrilled to hear that your shirt fits perfectly. Our sizing algorithm is designed to ensure that every piece fits just right, and it's great to know it delivered for you. We truly appreciate your recommendation and look forward to sending more shirts your way soon!
Sam and the SON Team

Rated 3 out of 5 stars

Inconsistent and lengthy delivery timescales

I have been a customer for a while, ordered numerous products over the last few years and the actual product is good and worth paying the money for. There have been one or two issues with quality but nothing serious that wasn’t resolved

The reason for my 3 stars is my current, challenging experience. Ordered something 6 or 7 weeks ago. It arrived within a week but wasn’t quite right so on the 5th June a remake went into production. I am still waiting, over a month later. Communication is sketchy, I chased a while back and was told my order should take 2 weeks but it’s been twice that, my latest chase hasn’t had a reply and it’s been 5 days now.

Waiting 5 to 6 weeks in total for a top that fits is a bit excessive, I think the nature of what they do would mean waiting 2 or 3 weeks for a refit is expected, but this is excessive

4 July 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey L,
We’re so sorry about your recent experience, and we completely understand your frustration. This is absolutely not the level of service we want to deliver.

Unfortunately, a combination of illness in the team and the peak holiday season created delays that we deeply regret. It’s not an excuse, but rather an explanation of what led to the longer reply times and extended remake process.

We truly appreciate your patience so far and hope for your understanding as we work hard to get back on track. We’re committed to getting your remake to you as quickly as possible and ensuring it meets the quality you expect from us.

Thank you for sharing this feedback, and we really apologize for the trouble.

Kind regards,
Simon & the Son team.

Rated 2 out of 5 stars

Excellent products but poor operations and client comms

I really like their tees and have recently placed my 2nd order with 2 months. Tried out 3 different cuts and materials and am happy with each of them. So far so good. Yet when it comes to client communication or operations the company is unfortunately not up to par.

Firstly, you cannot rely on their estimated date of delivery as they are hopelessly overwhelmed by orders. That’s poor operations or production chain. Worst is there don’t inform you about it. I had to query around eta and after several days I received a response…the usual excuse…sorry…high demand…apologies for delay… yet no new eta!
Second, in my last order they delivered a tee in the wrong customization (eg regular instead of fitted) even though the order online says “fitted”! It’s apparent there is no quality control checking product with order details. I made use of the guarantee service of the tee being amended but got a message immediately that again too many orders and they will respond with delay. Well 3 days have passed and I have not yet heard back.

Whoever is oversight of operations and customer service is not doing a good job. The workers however manufacturing the tees are awesome!

27 June 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Mark
Thank you for your feedback. I am sorry to hear that you feel our communication and operations didn't live up to the hype.
Firstly, your order was delayed due to a few things - high order volume, a new product release, public holidays in both Portugal and Denmark - Of course this is of no fault of your own and we are sorry that this made the wait time longer than estimated.
Second, the order you received is the "fitted" size as you requested. I have contacted you via email with confirmation of that and how we can address the fit issue because this was a new fabric relative to your other purchase. We are working as quickly as possible to get through messages and hope for your understanding. Please keep in mind that this is a heavy volume season as well as vacation for our employees during summer.
Sam and the SON Team

Rated 5 out of 5 stars

Great Customer-Care Team

Great Customer-Care Team, nice, understanding and very helpful - also very chill. Solved my issue fast and kept me informed all the way. Thanks Son-Team!

25 June 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Zimer.

We're happy to hear that our team was able to resolve your issue quickly and effectively while keeping you informed. Thank you for your positive feedback!

Best, Frederik & the SON Team.

Rated 5 out of 5 stars

Punchy in price but quality item and service.

Was slightly nervous around the cost of the tee but the remake offer gave me the confidence to buy. First item (high neck T) wasn't a great fit but customer service around the remake was great and ended up with a really nice fitting, and good quality item.
Tee has a nice weight to it too.

16 June 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Jim.

We're happy to hear that the remake offer gave you the confidence to buy from us. We appreciate your feedback about the initial fit, and we're glad our customer service helped you find a great-fitting, quality item. Thanks for the positive comments!

Best, Frederik & the SON Team.

Rated 5 out of 5 stars

Top class Experience

I did not know Son of Tailer and I am not an online shopper, but because of the specific offer I ordered. I got a perfect follow-up and delivery within the set period. The fit and quality of the shirts met the expectations perfectly, however there was one small problem. My mail mentioning this problem was answered within an hour after which the problem was solved immediately. TOP class experience.

12 June 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Redgy
Thank you so much for giving Son of a Tailor a try and for sharing your experience!

We're especially glad to hear that the fit and quality of the shirts lived up to your expectations and that our team was able to resolve your concern. Providing exceptional service—from the first order to any follow-up support—is something we take pride in, so it's fantastic to know that came through for you.
Sam and the SON Team

Rated 5 out of 5 stars

Absolutely brilliant service

Absolutely brilliant service. One of the most helpful companies I have come across. My t shirt wasn’t the best fit and they were so helpful in sending a different size. Would highly reccomend

24 June 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Jack
Thank you for your kind words and recommendation!

We’re thrilled to hear you had such a positive experience with our team. Ensuring you get the perfect fit is what we’re all about, and we’re glad we could help sort things out quickly for you. Your support truly means a lot to us.

Sam and the SON Team

Rated 5 out of 5 stars

Great experience

Great experience, shirt was a little bit to tight but I got a free new shirt using the free remake guarantee.
Fits perfect now!
Thanks for the great service!

24 June 2025
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Kees
Thank you for your feedback!

We’re so glad you made use of our Free Remake Guarantee and ended up with the perfect fit—that’s exactly what it’s there for. It’s great to hear the process went smoothly and that you’re happy with the result.

Thanks again for choosing Son of a Tailor—we’re here anytime you need us!

Sam and the SON Team

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