smooche Reviews 5,527

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,434 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service and the helpful, professional, and kind staff. Many people highlight the positive interactions with support agents who go above and beyond to assist with inquiries, orders, and returns, making the overall experience pleasant and efficient. While many consumers are satisfied with the products, noting natural-looking results and good coverage, some people found that certain products did not suit their skin type or expectations. Additionally, a few customers experienced issues with order delivery times and some felt the product quality was not as advertised.

What people talk about most

Product

Customers had ambiguous experiences with product. While many reviewers praised the products, noting they... See more

Order

Clients share ambiguous opinions on order. Many customers report positive experiences, highlighting easy... See more

Customer service

Users describe positive interactions with customer service. Many customers praised the helpfulness,... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individual staff... See more

Quality

Consumers find quality to be ambiguous. Many reviewers praise products like lash serum, lip gloss, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I bought the colour changing foundation which arrived quickly and it has good coverage but I find it too white. I am quite pale but don't want to look like a ghost. It works quite well with some bak... See more

Company replied

Rated 4 out of 5 stars

Smooche wasn’t for me, my skin is extremely dry and I realized shortly after ordering. I cancelled the order and was repeatedly told that it was too late to cancel. However, eventually I spoke to Carl... See more

Company replied

Rated 5 out of 5 stars

I don’t often write reviews, and rarely (if ever) give the highest score. The reason for my 5-star review is about the high level of customer support, from ordering through returning Smooche (order #5... See more

Company replied

Rated 5 out of 5 stars

I read mixed reviews so ordered through Amazon assuming some buyer protection. Yes it did take around two weeks to arrive but that wasn’t a big deal to me. I found it matched well to my skin and felt... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Great product

It was very easy to order and it came fairly quickly. So far I love it. Works just like it was shown.

15 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jackie! 💖

Thank you so much! We are thrilled to hear that ordering was easy, delivery was fast, and that you love the product. Knowing it works exactly as shown means the world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Such a great color changing foundation

Such a great color changing foundation. It looks airbrushed and last all day.

11 May 2026
Unprompted review
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Reply from smooche

Hi Sherry! 💖

Thank you so much! We are absolutely thrilled to hear that you love our color-changing foundation and that it gives you that flawless, long-lasting, airbrushed finish all day. Your wonderful feedback means the world to us! ✨

Warmly,
The Smooche Team

Rated 1 out of 5 stars

Smooche

Not at all line it claims and my skin looked orange

14 May 2026
Unprompted review
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Reply from smooche

Hi Denise,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Loved the product.

Loved the product.Didn’t settle in age lines easy to apply and a good colour .I have already ordered again .

15 May 2026
Unprompted review
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Reply from smooche

Hi Chris! 💖

Thank you so much! We are absolutely thrilled to hear that you love the product, that it applies easily, and that it gives you a good color match without settling into age lines. Knowing you've already ordered again means the world to us! Welcome back anytime! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Juice at Smooche was extremely helpful

Juice at Smooche was extremely helpful. The product I ordered unfortunately did not work for my skin type however she communicated with me offered me a couple of options to resolve the issue and I opted for one of them. She was courteous, friendly and showed excellent customer service. Nice job Juice!

12 May 2026
Unprompted review
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Reply from smooche

Hi Michele! 💖

Thank you so much! While we're sorry the product wasn't the perfect match for your skin type, we are thrilled that Juice took such wonderful care of you with her friendly, courteous, and excellent customer service. We will absolutely pass your fantastic praise and "nice job" along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great product at a great price

Great product at a great price, delivered promptly

30 April 2026
Unprompted review
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Reply from smooche

Hi Lj! 💖

Thank you so much! We are thrilled to hear that you love the product, the price, and our prompt delivery. Your wonderful feedback means the world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Very pleased overall

I read mixed reviews so ordered through Amazon assuming some buyer protection. Yes it did take around two weeks to arrive but that wasn’t a big deal to me. I found it matched well to my skin and felt a lot lighter in weight on my skin than a lot of foundations I’ve tried which is perfect for me personally I hate thick foundation

15 May 2026
Unprompted review
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Reply from smooche

Hi Lucy! 💖

Thank you so much! We are thrilled to hear that you gave us a try and found your perfect match. Knowing that you love how wonderfully lightweight it feels compared to other thick foundations means the world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I really wanted to love the Smooche…

I really wanted to love the Smooche products, but unfortunately most of them didn't work for my sensitive skin. The good news is that Carla provided excellent customer service and I was promptly refunded for the products I couldn't use. I do love their lip gloss, as it's very moisturizing and seems to have long staying power for that type of product.

15 May 2026
Unprompted review
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Reply from smooche

Hi Kathleen! 💖

While we are so sorry to hear that most of our products didn't quite agree with your sensitive skin, we are absolutely thrilled that you love our lip gloss and find it so moisturizing!

We're also so glad that Carla could provide you with excellent, prompt service to take care of your refund. We will definitely pass your sweet praise along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great product and fast delivery.

1 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Shirley! 💖

Thank you so much! We are thrilled to hear that you love the product and that it arrived so quickly. Your wonderful feedback means the world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Complexion Friendly2026

I am very pleased with the service I received when ordering SMOOCHE.
From ordering to delivery, I always felt they communicated each step. My order arrived on the date promised.
I've used this product several times and I am happy with the results. My skin looks smooth and even and now I have foundation that actually brings out my natural color. Thank you

11 May 2026
Unprompted review
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Reply from smooche

Hi Truvey! 💖

Thank you so much! We are thrilled to hear that our communication kept you informed every step of the way and that your order arrived right on time.

Knowing that you love the results and that the foundation smoothly brings out your beautiful, natural skin tone means the world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla was very helpful

Carla was very helpful, my first purchase with smooche was a great experience.

15 May 2026
Unprompted review
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Reply from smooche

Hi Renee! 💖

Thank you so much! We are thrilled to hear that your first experience with Smooche was great and that Carla was so helpful. We'll be sure to pass your sweet praise along to her today! Welcome to the Smooche family! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Products are amazing

Products are amazing. Foundation goes on as easily and blends perfectly.
Absolutely thrilled I took a chance and bought some.

9 May 2026
Unprompted review
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Reply from smooche

Hi Priscilla! 💖

Thank you so much! We are absolutely thrilled that you took a chance on us and that the foundation blends so perfectly for you. Your wonderful feedback means the world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

No foundation lines at neck

I was seeing this on fb and Instagram for a few weeks. Decided to look into it myself. Looked at reviews and all before commenting.
I am so glad I did as fair skin it really is hard to get a true color match. Well 3 weeks now of use and honestly I am very happy to report it is my skin but better. It lasts all day and does not crease. Chloe thank you for offering me insight on sales.
I will only commit to Smooch foundation/face cream as it makes my skin not greasy, moisturized but not creasing in lines. No feeling like a mask is on my face and no worries of foundation lines.Thank you!

15 May 2026
Unprompted review
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Reply from smooche

Hi Wendy! 💖

Thank you! We're thrilled you found your perfect match and love how natural and crease-free it feels. We’ll pass your sweet thanks along to Chloe too! Welcome to the Smooche family! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

A Foundation That Adapts Instantly

I am amazed at how it goes on white and instantly adjusts to my skin tone.

15 May 2026
Unprompted review
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Reply from smooche

Hi Sherry! 💖

Thank you so much! We are thrilled to hear you are amazed by how beautifully the foundation transitions from white to your perfect skin tone instantly. Your wonderful feedback means the world to us! ✨

Warmly,
The Smooche Team

Rated 1 out of 5 stars

Still have not received my order

When I placed my order, it was buy one get one free and then they sent confirmation email. It was $53 and then I get another email telling me it was $91 because I ordered a brush and an extra foundation which I don’t believe I did because I received an email after my first email. Telling me about a brush that used for the foundation and they gave me like 20% off, which I did not use because I was being charged for it already in the first order so that’s why I don’t understand what is going and I have not received it I placed my order on May 3 and today is the 15th of the month and I still haven’t received it., They offered me up a free lip stain or lip product and ended up me having to pay taxes and shipping, which I understand about the taxes, but they didn’t have to charge me shipping . They could’ve thrown it in with my other order. The only time they answer. My email is when I make a bad review. So if I don’t like the product, I doubt that I’ll get a refund for it. I’m thinking about calling my credit card company and disputing the charges because I don’t think I’m going to receive this the products. , a very unhappy customer !!!’

3 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kathy,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Carla was great in answering my email…

Carla was great in answering my email and very prompt as well. She was very professional and efficient.

Order # 585684

14 May 2026
Unprompted review
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Reply from smooche

Hi Maria! 💖

Thank you so much! We are thrilled to hear that Carla was prompt, professional, and efficient in answering your email. We'll be sure to pass your great feedback along to her today! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

The foundation is too white on my face…

The foundation is too white on my face so can't use. The brush is nice but haven't found anything else I can use it for

23 April 2026
Unprompted review
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Reply from smooche

Hi Penny! 💖

We are so sorry the foundation was too white for your skin, but we're glad you like the brush!

Please reach out to our customer care team with your order details so we can help you find a better solution or process a refund. (P.S. That nice brush is also amazing for blending out cream blushes, bronzers, or highlighters!) ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Easy ordering

Easy ordering, speedy delivery from order turnaround

15 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Rosalie! 💖

Thank you so much! We are thrilled to hear that ordering was easy and that you experienced such speedy delivery. Your feedback means the world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Fast Response Time & Friendly Service

Order # 423184
Dear Jessa,
Thank you for answering my question and assuring me about there being no recurring charge to my account. I have not yet had the opportunity to try my Smooche foundation and I am not sure of how well it will work for me. I appreciate your professionalism and quick response.
Have a great day, Jessa!
Kim Ramirez

15 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kim! 💖

Thank you so much! We are thrilled to hear that Jessa provided you with such friendly, professional, and quick reassurance regarding your account. We hope you love the foundation whenever you get a chance to try it! We'll be sure to pass your sweet message and wishes along to Jessa today. ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

JESSA was a huge help

JESSA was a huge help. Contacted me when my adress was not right and got it all sorted out for me.my order number 613104! Can't wait to use the product for everyday wear.

6 May 2026
Unprompted review
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Reply from smooche

Hi Theresa! 💖

Thank you so much! We are thrilled to hear that Jessa was a huge help in getting your address sorted out so quickly. We can't wait for you to start using your product for everyday wear, and we'll be sure to pass your lovely praise along to her today! ✨

Warmly,
The Smooche Team

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