Great app, simple to use, great value, really happy with almost everything including roaming, but the connection speed could be better. And hoped it would be getting some benefit out of the Vodafone m... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Smarty is well priced in comparison with other companies. It has a good customer service and easy to use app that allows you to make changes to your data and adds on. The only problem is the network c... See more
Company replied
Smarty is cheap, easy to use and reliable with no price hikes unlike other companies. The only issue is the Three network isn't as good as EE but then you're paying twice the price for the occ... See more
Company replied
Service is excellent and value for money is worthwhile, but you can't buy a new plan even when your current plan has less than a week to finish with less than 2GB remaining on it. You can only buy ad... See more
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Company details
About SMARTY
Written by the company
On a mission to make mobile simple and honest.
We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We're on a mission to put the trust back into our industry by doing things properly.
SMARTY is powered by Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.
100% ONLINE
No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.ABSOLUTELY NO HOLD MUSIC
Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.Refer and earn
Written by the company
- Pick a pal. Pick up DOUBLE rewards.
- Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
- Get started
- Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.
Roaming & International
Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.
Travelling in the EU
Use your SMARTY plan as normal
Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited.
No hidden charges. No extra costs.
Contact info
Hutchison 3G UK Limited, 450 Longwater Avenue, Green Park, , RG2 6GF, Reading, United Kingdom
- team@support.smarty.co.uk
- smarty.co.uk
4.0
Great
48K reviews
Asks customers to review
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Reply from SMARTY
David,
We're glad to hear everything is running smoothly. Thank you for your positive feedback! - Natalie
Not good you speak to a bot human…
Not good you speak to a bot human interaction is like 3 days if that can't get three reception and calls cut off and you can't hear the person at the other end do not recommend
21 May 2026
Reply from SMARTY
Mohammed,
We appreciate you sharing your feedback. If you request to speak to a person via webchat, you will be assigned to an agent. - Natalie
Reply from SMARTY
I'm glad to hear you are happy with your SMARTY account! - Natalie
Transfer from EE for three family…
Transfer from EE for three family member phones was seamless. Prices and benefits were fantastice compared to what EE were offering. Signal is sometimes a bit of a hit and miss but overall happy that I moved to Smarty.
21 May 2026
Reply from SMARTY
We're delighted to hear your family's transfer was seamless and you're happy with our prices and benefits. We appreciate your feedback regarding signal. - Natalie
Overall good value
At home in the UK, the mobile signal is very poor, so can't use my mobile very often, when in Europe, the mobile signal is great, but sometimes I can't get on to data roaming which can be frustrating Compared to other providers Smarty is very good value for money.
15 May 2026
Reply from SMARTY
Margaret,
We appreciate your feedback regarding the mobile signal in the UK and the data roaming. When you are roaming, you are connecting to another providers network. You can check your coverage in the UK here :https://help.smarty.co.uk/en/articles/952738-network-coverage -Natalie
No connection
When I visit my family in Poland or Spain, I get zero connection. The next time, I purchased extra data for use in the EU, but it didn’t work at all. I tried to activate it again, but it still wouldn’t work. After returning home, I tried to get a refund, but I didn’t receive any money back.
When I travel to London, I often have no connection. Sometimes I have hospital appointments and need data to order an Uber, but I get no signal even when I’m outside the hospital. I’ve tried turning airplane mode on and off and restarting my phone, but nothing works. The last time this happened, it was cold and I was standing outside with my 3-month-old baby, desperately trying to get a connection so I could order an Uber from the hospital.
12 January 2026
Unprompted review
Reply from SMARTY
Adrianna,
We are truly sorry to hear about the persistent connection issues you've experienced, both internationally and in London, especially during critical times like hospital visits with your baby. We understand how frustrating and concerning this must have been. - Natalie
I originally checked the box NOT TO…
I originally checked the box NOT TO automatically renew my monthly plan and you obviously took NO notice of that . Extremely annoying!
4 May 2026
Reply from SMARTY
Phil,
We regret any frustration caused by the automatic renewal. Please speak with our webchat team who can look into this further https://smarty.co.uk/contact - Natalie
Reply from SMARTY
Ecouser,
We're glad it works well for you. Thank you for your review. - Natalie
I am happy with my service that I am…
I am happy with my service that I am getting and it's also I happy with the amount I pay each month
20 May 2026
Reply from SMARTY
Kelly,
We're so glad to hear you're happy with your service and the monthly cost. Thank you for your wonderful 5-star review! - Natalie
everything works as it should
everything works as it should, no problems so far. price is very good
20 May 2026
Reply from SMARTY
Mr & Mrs Wiggett,
We're glad everything works as it should and you're happy with our price. Thank you! - Natalie
Reply from SMARTY
Paul,
We appreciate your feedback. I'm sorry to hear you are facing network issues. - Natalie
I was with EE for 20 years ,I can only…
I was with EE for 20 years ,I can only say where was smarty,I have been so impressed with smarty, cannot find any faults, service fantastic,thank you
20 May 2026
Reply from SMARTY
Chris,
We are so happy to hear you're impressed with our service! Thank you for sharing your wonderful feedback. We truly appreciate you choosing us. - Natalie
So far I've not had any other issues…
So far I've not had any other issues other than being bombarded with requests to give them a dam review!!! So here, you have your review now.... Hope you're happy with it!!!
20 May 2026
Reply from SMARTY
Stephen,
We appreciate you taking the time to share your feedback. We recognise that frequent review requests can be bothersome, and sorry for any inconvenience caused. - Natalie
Reply from SMARTY
We're glad to hear you had a fine experience with us. Thank you for your positive feedback! - Natalie
Not a great signal only ever have 2…
Not a great signal only ever have 2 bars. Looking to change
20 May 2026
Reply from SMARTY
Wendy,
We're sorry to hear about your signal issues. We are always working to improve our service. - Natalie
I have a smarty subscription but I have…
I have a smarty subscription but I have yet to receive any tubes of smarties. Where smarties?
20 May 2026
Reply from SMARTY
Jim,
Thank you for your feedback, it did make us smile! - Natalie
Reply from SMARTY
John,
We are glad you appreciate our service and value. Thank you for your positive feedback!- Natalie
Reply from SMARTY
David,
Thanks for your feedback. We appreciate it. - Natalie
Switched from 3.
Switched from 3.
SMARTY has been better in every regard, including being cheaper.
20 February 2026
Unprompted review
Reply from SMARTY
Joe,
We're so glad you're enjoying your experience with us! Thank you for your feedback. - Natalie
Reply from SMARTY
Kam,
We regret your experience. We are reviewing your feedback. - Natalie
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