Service is excellent and value for money is worthwhile, but you can't buy a new plan even when your current plan has less than a week to finish with less than 2GB remaining on it. You can only buy ad... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Smarty is cheap, easy to use and reliable with no price hikes unlike other companies. The only issue is the Three network isn't as good as EE but then you're paying twice the price for the occ... See more
Company replied
I needed some help today with something I was having difficulty with. I spoke with Atharva on the chat function and I did get quite frustrated because I didn't understand what I was supposed to say, A... See more
Company replied
Knowing our Elderly parent is alright, and we can be straight there if they need us is so much better . Being called out at all times of day ,due to the Careline saying they had a Alarm,to find she wa... See more
Company replied
Company details
About SMARTY
Written by the company
On a mission to make mobile simple and honest.
We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We're on a mission to put the trust back into our industry by doing things properly.
SMARTY is powered by Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.
100% ONLINE
No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.ABSOLUTELY NO HOLD MUSIC
Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.Refer and earn
Written by the company
- Pick a pal. Pick up DOUBLE rewards.
- Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
- Get started
- Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.
Roaming & International
Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.
Travelling in the EU
Use your SMARTY plan as normal
Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited.
No hidden charges. No extra costs.
Contact info
Hutchison 3G UK Limited, 450 Longwater Avenue, Green Park, , RG2 6GF, Reading, United Kingdom
- team@support.smarty.co.uk
- smarty.co.uk
4.0
Great
48K reviews
Asks customers to review
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Choosing Smarty
I chose Smarty after good recommendation from a relative.
Good value for money.
Easy joining
Only sometimes the Internet is a bit poor
23 May 2026
Reply from SMARTY
Laila,
We appreciate your 4-star review! We're glad you found joining easy and our service good value. We're looking into the internet issue. - Natalie
Get on smarty mobile Good network coverage great price easy…
Good network coverage great price easy change over from my previous provider and value for money
23 May 2026
Reply from SMARTY
Paul,
We're so happy you're enjoying our network coverage and great value! It's wonderful to hear the changeover was easy. - Natalie
Very cheap for what I needed it for i…
Very cheap for what I needed it for i have a mobile dongle which I use for streaming and this is ideal
23 May 2026
Reply from SMARTY
Paul,
We're glad our service is ideal for your streaming needs with your mobile dongle. We appreciate your positive feedback! - Natalie
Reply from SMARTY
Bill,
We're so glad you found everything easy and a great value! - Natalie
Knowing our Elderly parent is alright
Knowing our Elderly parent is alright, and we can be straight there if they need us is so much better . Being called out at all times of day ,due to the Careline saying they had a Alarm,to find she was sat watching TV or asleep was frustrating, now we look at the Camera and we know if we are needed and they are safe .
22 May 2026
Reply from SMARTY
We are glad to hear that our solution provides peace of mind regarding your elderly parent's well-being. It's wonderful that you can now easily confirm their safety. - Natalie
Reply from SMARTY
Alan,
We appreciate your positive feedback! - Natalie
Good pricing
Good pricing, and reliable service. No throttling from time to time. Straightforward to use.
22 May 2026
Reply from SMARTY
RH,
We appreciate you sharing your positive experience! We're delighted you find our service reliable and straightforward. - Natalie
Reply from SMARTY
Scott,
We appreciate your positive feedback! We are glad our prices and service met your expectations. - Natalie
Always get slow internet amd bad signal…
Always get slow internet amd bad signal how can i get faster internet please
10 May 2026
Reply from SMARTY
Ashley,
We appreciate your feedback. We are sorry to hear about your slow internet and bad signal. - Natalie
Great value for money
Great value for money , brilliant roaming , no issues what so ever
22 May 2026
Reply from SMARTY
Jordan,
We're delighted you find our service a great value with brilliant roaming and no issues! Thank you for this fantastic feedback. - Natalie
I said to take my bank details off and…
I said to take my bank details off and you still took the money out of my bank account
22 May 2026
Reply from SMARTY
Sorry to hear this Amber. Please speak with our webchat team who can investigate further : https://smarty.co.uk/contact - Natalie
Very good
Been with them for a few years now. No problems at all. Needed to contact their customer service for advice on using my phone abroad and they were terrific.
Lots of price plans to choose from.
I'd highly recommend them.
22 May 2026
Unprompted review
Reply from SMARTY
Banshee,
We are so happy to hear you've had such a positive experience with us over the years! We appreciate your kind words about our customer service and plan options. Thank you for recommending us! - Natalie
Reply from SMARTY
Mark,
We appreciate your positive feedback! We're glad you're happy with our competitive prices, coverage, and reception. - Natalie
Excellent service and now using my SIM…
Excellent service and now using my SIM abroad - unlike before. Changed my plan to save money.
22 May 2026
Reply from SMARTY
Ian,
We're happy to hear you're enjoying our service abroad and saving money with your new plan. We appreciate your positive feedback! - Natalie
Coverage not great in my area
Smart has been pretty good for me but from time to time I lack the coverage in my area.
22 May 2026
Reply from SMARTY
Reece ,
We appreciate your feedback. We are working to enhance coverage in all areas. - Natalie
Everything has been great since day one
22 May 2026
Reply from SMARTY
Lyndsey,
We're so glad to hear this! Thank you for your kind words. - Natalie
Reasonable price and an easy transfer…
Reasonable price and an easy transfer from my old provider. I was able to use my data roaming in Europe which was very useful.
22 May 2026
Reply from SMARTY
We're so glad to hear you found our pricing reasonable and the transfer easy! It's wonderful that our data roaming in Europe was useful for you. - Natalie
Reply from SMARTY
Steven,
We're happy it's easy to set up. Thank you for your feedback! - Natalie
Value for money
Value for money, updated when monies are going to be taken for plan, very simple to update plan or cancel if needed.
22 May 2026
Unprompted review
Reply from SMARTY
Jacqui,
We are so happy to hear you find our service valuable and appreciate the ease of managing your plan. Thank you! - Natalie
Smarty is cheap but you get what you…
Smarty is cheap but you get what you pay for .very bad coverage and no customer service e
22 May 2026
Unprompted review
Reply from SMARTY
William,
We regret your experience with our coverage and customer service. We are always working to improve. - Natalie
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